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Compare Google Analytics vs LeadLander
See this
comparison of Google Analytics vs. LeadLander
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,731 reviews. LeadLander rates 3.8/5 stars with 22 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
LeadLander
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
7.3
Ease of Use
Ease of Use
7.6
8.1
Ease of Setup
Ease of Setup
7.8
9.2
Ease of Admin
Ease of Admin
8.1
9.5
Quality of Support
Quality of Support
7.3
8.2
Ease of Doing Business With
Ease of Doing Business With
8.2
9.3
Product Direction (% positive)
Product Direction (% positive)
8.4
6.1
Meets Requirements
Google Analytics
9.0
LeadLander
7.3
Ease of Use
Google Analytics
7.6
LeadLander
8.1
Ease of Setup
Google Analytics
7.8
LeadLander
9.2
Ease of Admin
Google Analytics
8.1
LeadLander
9.5
Quality of Support
Google Analytics
7.3
LeadLander
8.2
Ease of Doing Business With
Google Analytics
8.2
LeadLander
9.3
Product Direction (% positive)
Google Analytics
8.4
LeadLander
6.1

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
LeadLander
7.9
Engagement
Google Analytics
8.7
LeadLander
7.8
Entry and Exit Pages
Google Analytics
8.7
LeadLander
8.1
Standard Event Tracking
Google Analytics
8.5
LeadLander
8.3
Custom Event Tracking
Google Analytics
8.3
LeadLander
7.2
Retention
Google Analytics
8.3
LeadLander
8.2
Return
Google Analytics
8.4
LeadLander
8.8
Conversions
Google Analytics
8.5
LeadLander
8.6
Funnels
Google Analytics
8.1
LeadLander
7.3
Reporting
Real-Time Reporting
Google Analytics
8.7
LeadLander
8.5
Trending
Google Analytics
8.5
LeadLander
7.9
Retroactive Reporting
Google Analytics
8.2
LeadLander
7.9
Segmentation
Google Analytics
8.3
LeadLander
Not enough data available
Mobile Reporting
Google Analytics
8.5
LeadLander
7.8
Unification Across Devices
Google Analytics
8.2
LeadLander
8.7
Custom Reports and Dashboards
Google Analytics
8.5
LeadLander
7.3
Other
User Data
Google Analytics
8.4
LeadLander
7.1
Site Search Reporting
Google Analytics
8.5
LeadLander
8.1
Load Time Monitoring
Google Analytics
8.3
LeadLander
9.3
Campaign Tracking
Google Analytics
8.7
LeadLander
8.3
E-Commerce
Google Analytics
8.4
LeadLander
9.5
Promotional Messages
Google Analytics
8.0
LeadLander
7.8
Administration Alerts
Google Analytics
8.1
LeadLander
8.1
Administration
Performance and Reliability
Google Analytics
8.9
LeadLander
8.7
User, Role, and Access Management
Google Analytics
8.9
LeadLander
8.7
API / Integrations
Google Analytics
8.4
LeadLander
7.8
QA Testing
Google Analytics
8.1
LeadLander
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
45.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
45.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
9.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
LeadLander
Small-Business
45.5%
Mid-Market
45.5%
Enterprise
9.1%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Computer Software
44.0%
 
Computer Software
6.8%
Information Technology and Services
16.0%
 
Information Technology and Services
6.8%
Marketing and Advertising
12.0%
 
Internet
6.1%
Financial Services
8.0%
 
Higher Education
3.0%
Accounting
8.0%
 
Other
55.2%
Other
12.0%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
6.8%
Information Technology and Services
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
LeadLander
Computer Software
44.0%
Information Technology and Services
16.0%
Marketing and Advertising
12.0%
Financial Services
8.0%
Accounting
8.0%
Other
12.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Screenshots

 
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Google Analytics
LeadLander
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