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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (43.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,619)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsLeadLander
Star Rating
(62)4.2 out of 5
Market Segments
Small-Business (43.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LeadLanderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, LeadLander's real-time reporting is rated lower at 8.3, which may limit immediate insights for users.
- Reviewers mention that Google Analytics offers superior Custom Event Tracking capabilities with a score of 8.5, enabling users to tailor their tracking to specific business needs. LeadLander, while still effective, has a slightly lower score of 8.0, indicating less flexibility in this area.
- G2 users highlight the ease of setup in LeadLander, which received a score of 9.2, making it more user-friendly for new users compared to Google Analytics' score of 7.9. This suggests that LeadLander may be a better choice for small businesses looking for a quick implementation.
- Users on G2 report that Google Analytics provides robust Segmentation features with a score of 8.4, allowing for detailed analysis of user behavior. LeadLander, however, scored lower at 7.0, which may hinder users' ability to effectively analyze their audience.
- Reviewers mention that Google Analytics shines in Attribution with a score of 8.5, helping users understand the effectiveness of their marketing channels. LeadLander's attribution capabilities are not as strong, reflecting a need for improvement in this critical area.
- Users say that Google Analytics has a more comprehensive Campaign Tracking feature, scoring 8.7, which is essential for measuring the success of marketing efforts. LeadLander's campaign tracking is rated slightly higher at 8.8, but the difference may not be significant enough to sway users who prioritize a broader analytics suite.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableLeadLander
No pricing availableFree Trial
Google Analytics
No trial information availableLeadLander
No trial information availableRatings
Meets Requirements
9.0
5,508
8.2
50
Ease of Use
7.8
5,539
8.7
51
Ease of Setup
7.9
2,743
9.2
28
Ease of Admin
8.2
2,602
9.3
25
Quality of Support
7.5
4,585
8.6
46
Has the product been a good partner in doing business?
8.3
2,383
9.1
25
Product Direction (% positive)
8.5
5,386
7.3
52
Features by Category
Metrics
9.0
4016
8.3
36
8.8
3996
8.4
38
8.7
3935
8.5
38
8.6
3616
8.7
33
8.4
3386
8.1
31
8.4
3594
8.3
29
8.5
3640
8.6
30
8.6
3706
8.5
34
8.2
3296
7.8
28
Reporting
Feature Not Available
Feature Not Available
8.5
3541
8.4
32
8.2
3251
8.3
30
8.4
3494
Feature Not Available
8.5
3433
7.8
25
8.3
3111
8.3
26
8.5
3659
8.0
35
Other
8.5
3682
8.1
32
8.5
3496
8.7
30
8.3
3288
8.6
26
8.7
3427
8.8
25
8.5
2697
8.8
23
8.0
2424
8.2
23
8.2
2799
8.5
31
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
8.2
28
8.2
2330
8.8
25
8.9
3457
9.0
32
8.9
3564
9.0
34
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and LeadLander are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
LeadLander is categorized as Visitor Identification
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeadLander
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
22.8%
Marketing and Advertising
12.3%
Information Technology and Services
8.8%
Hospital & Health Care
7.0%
Financial Services
5.3%
Other
43.9%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Will lead lander help in unlimited users?
1 Comment
GL
Hi Deepika,
LeadLander is an account-based subscription and does not charge per user. Most of our customers add all of their sales and marketing staff as...Read more
LeadLander has no more discussions with answers
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