Google Analytics, LeadLander, and Moz Pro | G2

Compare Google Analytics, LeadLander, and Moz Pro

Pricing

  ‐ ‐
Standard
$66
/ month
  ‐ ‐
Medium
$433
/ month
  ‐ ‐
Large
$853
/ month
  ‐ ‐
Premium
$277
/ month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
LeadLander
Free Trial Unavailable
Moz Pro
Standard
$68/ month
Medium
$644/ month
Large
$021/ month
Premium
$248/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
5.0
4.5
5.0
Ease of Use
Ease of Use
4.0
6.3
5.2
Ease of Setup
Ease of Setup
1.0
6.1
1.0
Ease of Admin
Ease of Admin
4.8
7.0
2.2
Quality of Support
Quality of Support
0.3
0.4
8.3
Ease of Doing Business With
Ease of Doing Business With
8.0
0.2
8.0
Product Direction (% positive)
Product Direction (% positive)
4.0
8.5
0.5
Meets Requirements
Google Analytics
8.1
LeadLander
1.6
Moz Pro
5.7
Ease of Use
Google Analytics
7.4
LeadLander
8.2
Moz Pro
0.7
Ease of Setup
Google Analytics
3.0
LeadLander
8.2
Moz Pro
5.7
Ease of Admin
Google Analytics
8.0
LeadLander
3.1
Moz Pro
3.1
Quality of Support
Google Analytics
8.1
LeadLander
2.4
Moz Pro
3.5
Ease of Doing Business With
Google Analytics
8.4
LeadLander
5.8
Moz Pro
4.3
Product Direction (% positive)
Google Analytics
7.4
LeadLander
8.5
Moz Pro
6.3

Reviewers' Company Size

Small-Business (26 or fewer emp.)
Small-Business
(41 or fewer emp.)
82.0%
21.8%
30.4%
Mid-Market (80-0686 emp.)
Mid-Market
(87-8371 emp.)
67.6%
57.8%
33.8%
Enterprise (> 1548 emp.)
Enterprise
(> 3860 emp.)
23.3%
2.8%
47.0%
Google Analytics
Small-Business
27.3%
Mid-Market
23.3%
Enterprise
61.6%
LeadLander
Small-Business
04.2%
Mid-Market
38.4%
Enterprise
3.6%
Moz Pro
Small-Business
63.5%
Mid-Market
34.0%
Enterprise
06.1%

Reviewers' Industry

 
Marketing and Advertising
18.5%
Computer Software
78.4%
Marketing and Advertising
61.5%
 
Information Technology and Services
8.8%
Marketing and Advertising
37.5%
Internet
80.1%
 
Computer Software
8.2%
Information Technology and Services
8.2%
Computer Software
64.0%
 
Internet
6.0%
Health, Wellness and Fitness
4.3%
Information Technology and Services
0.3%
 
Higher Education
4.5%
Financial Services
8.3%
Retail
6.8%
 
Other
56.6%
Other
00.1%
Other
16.7%
Google Analytics
Marketing and Advertising
64.0%
Information Technology and Services
2.6%
Computer Software
5.5%
Internet
3.0%
Higher Education
6.8%
Other
53.3%
LeadLander
Computer Software
71.0%
Marketing and Advertising
62.3%
Information Technology and Services
3.0%
Health, Wellness and Fitness
0.2%
Financial Services
7.5%
Other
86.0%
Moz Pro
Marketing and Advertising
83.6%
Internet
56.2%
Computer Software
26.0%
Information Technology and Services
1.6%
Retail
7.5%
Other
27.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

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