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Compare Gong and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (69.3% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Gong
Star Rating
(6,454)4.7 out of 5
Market Segments
Mid-Market (69.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongLooker
Star Rating
(1,588)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in providing comprehensive sales call analysis, with features like top-tier recording, transcription, and AI-driven insights that help users quickly grasp key points from conversations. This capability is particularly praised for enhancing sales strategies and decision-making.
- Users say Looker shines in its ability to create interactive and visually appealing reports, making it a favorite among those who need to present data effectively. Reviewers appreciate its customizable interface, which allows for easy sharing of insights across teams, especially in e-commerce settings.
- According to verified reviews, Gong's ease of use is a standout feature, with many users highlighting its intuitive design that simplifies the process of analyzing sales interactions. This user-friendly approach contributes to a smoother workflow for sales teams.
- Reviewers mention that while Looker offers robust data visualization capabilities, some users face challenges with its setup and configuration, which can be less straightforward compared to Gong's seamless onboarding experience.
- G2 reviewers highlight Gong's superior support quality, noting that the assistance provided is responsive and knowledgeable, which enhances the overall user experience. In contrast, while Looker also receives positive feedback for support, it doesn't quite match the level of satisfaction reported for Gong.
- Users express that Looker is a cost-effective solution, especially for mid-market companies, but they sometimes feel it lacks the advanced features found in Gong, such as proactive assistance and adaptive learning, which are crucial for maximizing sales performance.
Pricing
Entry-Level Pricing
Gong
No pricing availableLooker
No pricing availableFree Trial
Gong
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
9.4
4,946
8.7
1,088
Ease of Use
9.3
5,002
8.2
1,093
Ease of Setup
9.1
1,229
8.2
572
Ease of Admin
9.1
770
8.3
430
Quality of Support
9.3
3,514
8.6
926
Has the product been a good partner in doing business?
9.3
772
8.9
408
Product Direction (% positive)
9.0
4,624
8.8
1,020
Features by Category
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Data Modeling and Blending
Not enough data
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Lead Facilitation
7.1
350
Not enough data
7.3
344
Not enough data
7.5
348
Not enough data
7.6
347
Not enough data
Organization
8.3
352
Not enough data
8.3
348
Not enough data
8.3
349
Not enough data
Performance Analysis
8.5
350
Not enough data
8.6
354
Not enough data
Sales Analysis
7.8
334
Not enough data
7.9
340
Not enough data
Generative AI
8.6
286
Not enough data
8.9
293
Not enough data
Agentic AI - AI Sales Assistant
8.1
54
Not enough data
7.9
53
Not enough data
8.2
54
Not enough data
8.3
53
Not enough data
8.2
53
Not enough data
8.2
53
Not enough data
8.1
53
Not enough data
Integrated Workflows
7.8
102
Not enough data
7.9
103
Not enough data
8.3
101
Not enough data
7.3
98
Not enough data
8.5
103
Not enough data
8.4
101
Not enough data
8.5
97
Not enough data
Repeatability and Reportability
8.2
99
Not enough data
8.0
99
Not enough data
7.9
98
Not enough data
8.3
103
Not enough data
7.3
97
Not enough data
AI and Automation
7.8
90
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Not enough data
Generative AI
8.2
91
Not enough data
Agentic AI - Sales Engagement
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
48
Not enough data
8.0
47
Not enough data
8.2
47
Not enough data
Call Analytics
9.6
2752
|
Verified
Not enough data
8.8
2467
|
Verified
Not enough data
9.1
2664
|
Verified
Not enough data
8.3
1794
|
Verified
Not enough data
Agent Performance Management
8.6
1870
|
Verified
Not enough data
8.3
2519
|
Verified
Not enough data
8.7
2305
|
Verified
Not enough data
Generative AI
8.9
674
Not enough data
Agentic AI - Conversation Intelligence
8.0
135
Not enough data
8.0
134
Not enough data
8.2
133
Not enough data
8.0
135
Not enough data
8.2
135
Not enough data
8.1
135
Not enough data
7.9
134
Not enough data
Revenue Sourcing and Forecasting
Feature Not Available
Not enough data
8.6
379
Not enough data
8.6
409
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
Not enough data
CRM Data Enrichment
9.0
402
Not enough data
8.8
389
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Not enough data
Account Management
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Not enough data
Agentic AI - Sales Analytics
8.3
55
7.0
11
8.5
55
7.6
11
8.4
57
6.7
11
8.6
58
7.4
12
8.3
57
7.3
11
Data Sourcing
8.5
744
8.8
203
8.7
789
8.8
220
8.5
716
8.6
188
8.9
803
8.8
225
8.6
726
8.7
208
Predictive Analytics
8.1
721
8.3
152
8.4
749
8.2
148
8.2
735
8.2
146
8.3
723
8.0
164
Sales Management
8.6
759
8.4
161
8.2
721
8.2
140
8.7
758
8.6
170
9.0
824
8.7
168
Agentic AI - Sales Coaching
8.1
61
Not enough data
8.5
61
Not enough data
8.3
62
Not enough data
8.3
59
Not enough data
Training
9.0
1966
|
Verified
Not enough data
9.0
2177
|
Verified
Not enough data
8.6
1528
|
Verified
Not enough data
9.2
2216
|
Verified
Not enough data
Feedback
9.3
2371
|
Verified
Not enough data
9.0
1852
|
Verified
Not enough data
9.0
1895
|
Verified
Not enough data
8.8
1605
|
Verified
Not enough data
8.9
1791
|
Verified
Not enough data
8.9
1878
|
Verified
Not enough data
Feature Not Available
Not enough data
Generative AI
8.9
388
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Gong and Looker are categorized as Sales Analytics
Unique Categories
Gong is categorized as Conversation Intelligence, AI Sales Assistant, Sales Coaching, Sales Engagement, and Revenue Operations & Intelligence (RO&I)
Looker is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.5%
Information Technology and Services
16.7%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.3%
Other
28.4%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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