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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Starting at $120.00
Free
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSingular
Star Rating
(465)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in custom reports and dashboards, with a score of 9.3, allowing for tailored insights that meet specific business needs, while Singular's score of 8.8 indicates it may not offer the same level of customization.
- Reviewers mention that Funnel's data collection capabilities are robust, scoring 9.0, which helps businesses gather comprehensive insights, whereas Singular's score of 8.9 suggests it may have slightly less effective data gathering features.
- G2 users highlight Funnel's superior campaign tracking with a score of 8.9, which is crucial for understanding marketing effectiveness, while Singular's score of 8.6 indicates it may not provide the same depth of tracking capabilities.
- Users on G2 report that Funnel's user segmentation feature, scoring 8.2, is effective for targeted marketing, but Singular's higher score of 8.6 suggests it may offer more advanced segmentation options.
- Reviewers say that Funnel's real-time reporting is rated at 8.6, providing timely insights, while Singular's score of 8.2 indicates it may not deliver the same immediacy in reporting.
- Users report that Funnel's automation features are highly rated at 8.9, streamlining processes effectively, whereas Singular's matching score of 8.9 suggests both products perform well, but user feedback indicates Funnel may have a slight edge in ease of use.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Funnel
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.8
394
Ease of Use
8.5
143
8.7
399
Ease of Setup
8.8
102
8.4
244
Ease of Admin
8.9
95
8.9
173
Quality of Support
9.1
137
9.4
393
Has the product been a good partner in doing business?
9.1
94
9.2
179
Product Direction (% positive)
8.7
141
9.1
376
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
User Identification
Not enough data
Feature Not Available
Not enough data
8.3
162
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
178
Not enough data
8.0
172
Not enough data
8.9
176
Not enough data
8.5
184
Not enough data
8.0
128
Not enough data
8.0
112
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.6
44
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
20
8.6
77
7.0
18
8.3
71
Functionality
8.8
19
8.7
68
8.5
20
8.4
65
8.8
20
8.5
69
8.8
20
8.9
67
8.6
20
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Marketing Operations
8.3
76
|
Verified
8.6
244
|
Verified
8.9
85
|
Verified
8.9
256
|
Verified
7.7
43
7.8
219
|
Verified
8.4
74
|
Verified
9.1
244
|
Verified
8.0
46
|
Verified
8.6
208
Feature Not Available
Feature Not Available
Campaign Activity
8.4
80
|
Verified
8.7
248
|
Verified
8.7
83
|
Verified
8.6
262
|
Verified
8.2
68
|
Verified
8.0
210
|
Verified
8.9
83
|
Verified
8.7
229
|
Verified
7.8
41
7.6
200
|
Verified
7.6
41
|
Verified
6.9
184
Agentic AI - Marketing Analytics
7.5
6
6.0
24
6.9
6
6.7
23
6.7
6
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Categories
Categories
Shared Categories
Funnel and Singular are categorized as ETL Tools and Marketing Analytics
Unique Categories
Funnel is categorized as Digital Analytics
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, API Management, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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