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Compare Facebook for Business and needls. 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (93.8% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
$100 per month
Facebook for Business
Star Rating
(1,421)4.2 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansneedls.
Star Rating
(49)3.4 out of 5
Market Segments
Small-Business (93.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$100 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, boasting a significantly higher G2 Score compared to needls. Users appreciate its familiarity and ease of use, with one reviewer noting, "Facebook is currently a relatively familiar and easy-to-use social media platform for me."
- Users say that Facebook for Business offers a more robust feature set, including advanced scheduling and ad management tools. Reviewers highlight the platform's ability to facilitate communication with clients, stating, "Communication with clients is so much easier!"
- According to verified reviews, needls. provides a hands-on approach that some users find beneficial, especially for those with limited time. One user mentioned, "It takes very little input from me to generate a large selection of ads," showcasing its efficiency in ad creation.
- Reviewers mention that while needls. has a supportive customer service team, Facebook for Business generally offers a more comprehensive support experience. Users have noted that customer support is "very helpful most of the times" on Facebook's platform, enhancing the overall user experience.
- Users highlight that Facebook for Business has a more extensive market presence, with a larger number of reviews indicating a more reliable and tested platform. With over 1,300 reviews, users feel more confident in the platform's capabilities compared to needls., which has significantly fewer reviews.
- G2 reviewers indicate that while both platforms have their strengths, Facebook for Business shines in areas like campaign optimization and targeting. Users appreciate features like "custom reports" and "geo-targeting," which enhance their advertising strategies, making it a preferred choice for many small businesses.
Pricing
Entry-Level Pricing
needls.
needls.Business
$100
per month
A low cost, automated solution for small businesses, startups and independent professionals.
- Automated Ad Creation
- Automatic Cross Platform Optimization
- Real Time Simple Reporting
Free Trial
Facebook for Business
No trial information availableneedls.
No trial information availableRatings
Meets Requirements
8.6
1,189
6.6
43
Ease of Use
8.2
1,193
8.1
45
Ease of Setup
8.1
648
7.4
24
Ease of Admin
8.3
615
7.1
24
Quality of Support
6.6
1,083
7.1
45
Has the product been a good partner in doing business?
7.8
602
6.8
24
Product Direction (% positive)
7.2
1,159
6.2
43
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.7
35
8.2
948
7.6
32
8.3
989
7.1
32
7.5
803
7.2
23
7.7
762
8.0
22
Feature Not Available
8.0
21
7.6
699
6.9
20
Feature Not Available
7.4
16
Feature Not Available
7.2
31
8.0
862
8.0
28
8.2
794
7.4
23
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
7.4
31
8.6
874
7.5
19
8.8
906
7.8
26
Feature Not Available
7.3
25
Platform
8.0
682
7.4
19
8.0
839
7.8
23
8.5
937
7.8
24
8.4
970
7.1
30
8.3
752
8.1
18
8.0
903
7.6
26
8.0
805
7.3
21
8.3
685
7.1
15
8.4
967
8.1
27
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.7
35
8.2
948
7.6
32
8.3
989
7.1
32
7.5
803
7.2
23
7.7
762
8.0
22
Feature Not Available
8.0
21
7.6
699
6.9
20
Feature Not Available
7.4
16
Feature Not Available
7.2
31
8.0
862
8.0
28
8.2
794
7.4
23
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
7.4
31
8.6
874
7.5
19
8.8
906
7.8
26
Feature Not Available
7.3
25
Mobile
7.9
23
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Platform
8.0
682
7.4
19
8.0
839
7.8
23
8.5
937
7.8
24
8.4
970
7.1
30
8.3
752
8.1
18
8.0
903
7.6
26
8.0
805
7.3
21
8.3
685
7.1
15
8.4
967
8.1
27
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.7
35
8.2
948
7.6
32
8.3
989
7.1
32
7.5
803
7.2
23
7.7
762
8.0
22
Feature Not Available
8.0
21
7.6
699
6.9
20
Feature Not Available
7.4
16
Feature Not Available
7.2
31
8.0
862
8.0
28
8.2
794
7.4
23
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
7.4
31
8.6
874
7.5
19
8.8
906
7.8
26
Feature Not Available
7.3
25
Platform
8.0
682
7.4
19
8.0
839
7.8
23
8.5
937
7.8
24
8.4
970
7.1
30
8.3
752
8.1
18
8.0
903
7.6
26
8.0
805
7.3
21
8.3
685
7.1
15
8.4
967
8.1
27
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
7.3(won by default)
32
Campaign Management
8.3(won by 0.6)
963
7.7
35
8.2(won by 0.6)
948
7.6
32
8.3(won by 1.2)
989
7.1
32
7.5(won by 0.3)
803
7.2
23
7.7
762
8.0(won by 0.3)
22
Feature Not Available
8.0(won by default)
21
7.6(won by 0.7)
699
6.9
20
Feature Not Available
7.4(won by default)
16
Feature Not Available
7.2(won by default)
31
8.0(tied score)
862
8.0(tied score)
28
8.2(won by 0.8)
794
7.4
23
8.1(won by default)
403
Not enough data
8.4(won by default)
420
Not enough data
Targeting
8.7(won by 1.3)
980
7.4
31
8.6(won by 1.1)
874
7.5
19
8.8(won by 1.0)
906
7.8
26
Feature Not Available
7.3(won by default)
25
Platform
8.0(won by 0.6)
682
7.4
19
8.0(won by 0.2)
839
7.8
23
8.5(won by 0.7)
937
7.8
24
8.4(won by 1.3)
970
7.1
30
8.3(won by 0.2)
752
8.1
18
8.0(won by 0.4)
903
7.6
26
8.0(won by 0.7)
805
7.3
21
8.3(won by 1.2)
685
7.1
15
8.4(won by 0.3)
967
8.1
27
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.7
35
8.2
948
7.6
32
8.3
989
7.1
32
7.5
803
7.2
23
7.7
762
8.0
22
Feature Not Available
8.0
21
7.6
699
6.9
20
Feature Not Available
7.4
16
Feature Not Available
7.2
31
8.0
862
8.0
28
8.2
794
7.4
23
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
7.4
31
8.6
874
7.5
19
8.8
906
7.8
26
Feature Not Available
7.3
25
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
7.4
19
8.0
839
7.8
23
8.5
937
7.8
24
8.4
970
7.1
30
8.3
752
8.1
18
8.0
903
7.6
26
8.0
805
7.3
21
8.3
685
7.1
15
8.4
967
8.1
27
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and needls. are categorized as Social Media Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Mobile Advertising, Native Advertising, Paid Search Advertising, and Video Advertising
needls. has no unique categories
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
needls.
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
29.2%
Health, Wellness and Fitness
8.3%
Apparel & Fashion
6.3%
Management Consulting
4.2%
Legal Services
4.2%
Other
47.9%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
needls. has no discussions with answers
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