--- title: needls. Reviews meta_title: 'needls. Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 49 reviews by the users' company size, role or industry to find out how needls. works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 49 scale: '5' date_modified: '2026-06-15' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # needls. Reviews **Vendor:** Needls.com **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 3.4/5.0 **Total Reviews:** 49 ## About needls. Needls. is the easiest and most effective way to advertise on Facebook and Instagram. Using Data Science and Artificial Intelligence, needls is able to create, target and optimize advertising campaigns automatically, 24/7. We took intuitiveness from the best advertising platforms, the brains from the brightest ad agency minds and created a "done-for-you" platform that automates social media advertising for your business! ## needls. Reviews ### 1. DaveWears + Needls = Fire Threads **Rating:** 5.0/5.0 stars **Reviewed by:** David S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2019 **What do you like best about needls.?** It takes very little input from me to generate a large selection of ads. So copy and images are presented uniformly and matching the copy and branding on my website. **What do you dislike about needls.?** Dislike? I would say the only thing I disliked was not having control of the AD account, but I don't mind in this case, because Needls has stood by their reputation of spectacular customer service and this process was crazy easy. **Recommendations to others considering needls.:** Get your images ready in the correct dimensions (they make it easy to know what those are). Get good ad copy, don't just make it up on the fly. Make sure you're sending people to a page that matches up with the message the ads send. **What problems is needls. solving and how is that benefiting you?** I do less work, but more meaningful outreach to people who don't know they want something from DaveWears yet. So I take all my images, copy, and the link to my site, and I get 30+ ads, all providing a better image of my business to the world. ### 2. Buyer beware **Rating:** 0.0/5.0 stars **Reviewed by:** Carmon W. | Member, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about needls.?** Not a lot to list here. Email response time is very slow. The only way to actually talk to anyone on the phone is by scheduling a call through their website and the next available time is always a few days away. **What do you dislike about needls.?** I enrolled in Needls program and paid the $420. After payment I was informed that per Facebook's policy they could not take me on as a client as they had already reached the maximum number of clients they could have at one time according to Facebooks policies. It has now been a week and I still haven't received my refund even though they say they processed it a week ago. I kept getting the run around that most banks take a few days to process the refund. To actually talk to someone on the phone I have to schedule a call through the website and the next available appointment is next week. I have spoken with my bank and they do not see the refund in any incoming transactions. The part that really makes me upset with this whole ordeal is they knew that I was in network marketing the entire time we talked before I signed up. So now I'm out $420, no advertisements being ran, no refund in sight, all because they over promise in the beginning and don't have a handle on the logistics of their company. Furthermore after multiple attempts to get an answer about my refund I ended up having to just dispute the original transaction with my bank. **Recommendations to others considering needls.:** Stay away **What problems is needls. solving and how is that benefiting you?** No benefits ### 3. Still testing but results have not been stellar so far. **Rating:** 2.5/5.0 stars **Reviewed by:** Rose L. | DCA3 Machine Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about needls.?** Ease of set up, though fewer options than offered on Facebook for Business. **What do you dislike about needls.?** Billing Canadian customers in USD sucks! Even though options are available, I wasn't too happy to see that Headers and descriptions were not being used on all ads. I also wasn't happy with having my credit card billed for a new ad when there was already sufficient credit from the previous ad already sitting as a credit. Still waiting to see if that will be utilized before I get billed again. I was led to understand that the credit would be utilized on this ad, so the additional billing was a bit of a surprise. **Recommendations to others considering needls.:** Know your market! Be prepared for the monthly $100 USD fee for using this platform. **What problems is needls. solving and how is that benefiting you?** While this is simple an alternative to going directly through the Facebook platform, I have yet to see any real results. Trying to gain information was difficult when I started, because I apparently didn't word my questions correctly. I had a great algorithm going and was advised to switch the type of ad I was running. That was a disaster! Great for them, lousy for me. Very expensive with everything is in USD, when exchange rate is considered. Now that the base rate for ads has increased, I am hesitant to go forward, but they already have my money so I guess time will tell. **Official Response from Michael Koral:** > Rose, Thank you very much for taking the time to write your candid review of our platform. We always strive for an exceptional customer experience and I am sorry if your experience thus far has not been what you had hoped. Apologies about getting billed in USD being a Canadian customer. We are based in Canada but our software currently only supports USD. We hope to change this soon. Yes - we do make it much easier to create a FB campaign than Facebook itself and by design we take away some more complex options to allow for that. We are confident we can produce the results you are hoping as we have done so with thousands of other happy customers. If you would like a 1 on 1 consultation to review your campaigns we are happy to do so - simply schedule a call at call.needls.com and we will reach out. Thank you again for choosing needls! ### 4. Slow at first and then BAM Very good **Rating:** 4.5/5.0 stars **Reviewed by:** Diana B. | Online Mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2019 **What do you like best about needls.?** I like that there is a chat you can go to with any concerns, and they were right wait the 6 weeks, I like the hands on ease of making the ads here as I am a very busy lady and do not have the time to put together my own ads. They are all very helpful and wanting to help where they can **What do you dislike about needls.?** All was pretty good actually, no real issues they were very busy at one point is all **Recommendations to others considering needls.:** Love the ease of using Needls very good **What problems is needls. solving and how is that benefiting you?** I realized that Needls can keep ads running better than I can on my own ### 5. Amazing results, lowest CPC we've seen **Rating:** 5.0/5.0 stars **Reviewed by:** Bjorn D. | Founder and CEO, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2019 **What do you like best about needls.?** The Needls team was helpful in getting us set up and within a week we had seen immediate results: - Increased traffic - Increased sales - Low bounce rate - Low CPC (~$0.18) The analytics are really easy to review and understand as well. This helps us know where our spend is going and what results we're seeing. **What do you dislike about needls.?** Honestly nothing yet, the platform is working the way we want it to. **What problems is needls. solving and how is that benefiting you?** We needed to quickly increase our website traffic. This is one of many paid methods we're using and now we're already moving ad spend from other platforms to Needls. ### 6. Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2019 **What do you like best about needls.?** They are very patient and accommodating to my questions **What do you dislike about needls.?** My Ad didn't work as expected. I took more than a month for my Ad to be approved. The timing for chat support is not working for me. You should have 24/7 technical support to answer our queries. **Recommendations to others considering needls.:** Highly recommended. **What problems is needls. solving and how is that benefiting you?** low conversions and Needls is helping with that **Official Response from Michael Koral:** > HI there! Thank you for your review. We pride ourselves in our customer service and appreciate your feedback. With respect to your ads taking a month to be approved that was certainly an exception. My hunch is you were trying to promote a service that is pretty grey in the eyes of Facebook which resulted in having your campaign go through an appeal process. Sometimes it takes longer that people hope to get approved, but what I can say is that you stand the best chance of getting approved through us as we have a direct relationship with Facebook that increases the likelihood of the "grey" campaigns getting accepted. Again - thanks for choosing needls! ### 7. Needls engage is frikken amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Tristtram D. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about needls.?** Needles engage gives you the selection of keywords you can choose on your own and searches for engaging articles. So far we have 3 within 5 days. and they are all extremely engaging! Id recommend this to everyone i lvoe the support. the fast replies on facebook and the dashboard is extremely easy to use and professional. I have been notcing the figures match up 100% as i have been checking this constantly **What do you dislike about needls.?** I havnt found anything i dislike yet. they are always there to help. ALWAYS online. and always answer any questions i need answered. **What problems is needls. solving and how is that benefiting you?** Engagement > visits > sales ### 8. Fantastic Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Karl W. | Independant Sales Consultant, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2018 **What do you like best about needls.?** Best customer service i have seen yet!!! **What do you dislike about needls.?** Nothing yet. I will admit it does seem like a pricey service however its well worth the $ **Recommendations to others considering needls.:** If you every need help they WILL help you, and they will walk you through the process step by step along the way.. **What problems is needls. solving and how is that benefiting you?** Lead Generation and Facebook page integration. This service made running lead generation ads super easy and no touch! Also with the abilities of Needls engage being able to add industry specific content onto my FB page is spectacular this is a time saver for sure and in any business Time is Money. Customers are Driven to my page, I can interact with them via messenger and i have gotten more likes and add posts because of this service. If you have used the FB business editor its extremely difficult to use and very time consuming as well. I spent money using FB editor to run leads and i spent countless hours testing and running ads and in one month i ended up with like 15 leads. I used the Needls service with the same budget i had spent prior with FB business editor and it took me less than 1 hr to set everything up and and the end of the month I came back with 91 leads generated, not to mention the post comment page likes and visitors to my page. THIS STUFF WORKS! Any time i had a question or needed help there was someone available to help that was KIND, COURTEOUS AND RESPECTFUL of my time. Again I am very very Impressed! ### 9. Terrible Results - Possibly Fraud **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about needls.?** I did find value in learning which image/text combinations worked best. **What do you dislike about needls.?** Simply put, the platform did not work for us. Several thousand in ad spend and 0 conversions. We spent a significant amount of time with customer support attempting to optimize, but the results never improved. When we posted a question to Reddit asking if anyone else had issues with Needls, a Needls representative responded by posting our confidential information to Reddit. When we called and spoke with a Needls representative, they became hostile and locked us out of our account. **Recommendations to others considering needls.:** Spend you ad budget someone else. **What problems is needls. solving and how is that benefiting you?** Provide data on true conversions - not fluff. Misleads user into thinking they are reaching conversions. After we requested to cancel, they continued to bill us. ### 10. Surpassed my expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Fred L. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2018 **What do you like best about needls.?** I own an agency that has worked with large corporations and run ads with huge budgets, reaching millions of people. We have gotten great results working with Facebook Power Editor directly, but it is tedious to work with. Working with Needls has been so simple to create the campaigns and honestly, the ability to reach someone on chat right away to help you with the campaign has been critical to getting the campaigns launched. Access to this help has been invaluable to me. The team has even helped me with ideas on targeting, sent me related articles, and helped with headlines and messaging. **What do you dislike about needls.?** Initially, I disliked that the campaigns don't run on your own Facebook ads account, but after speaking with James, he explained how it all works, and I'm ok with it. I'm used to having total control in Power Editor (now Ads Manager) and I'm ok letting go some control in an effort to get better results. **Recommendations to others considering needls.:** Ask all the questions you have and the support team will answer them for you. I was uncomfortable at first, but after asking a ton of questions, I now feel totally comfortable. **What problems is needls. solving and how is that benefiting you?** I'm using Needls mostly for lead generation for my own business, local businesses, and will also use this on the larger campaigns going forward. I've always been proud of our relatively low CPC and CPM costs, but I can't wait to see how low we can go with Needls. ### 11. It's been the BEST platform I've ever used. **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Band Leader / Wedding Specialist, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2018 **What do you like best about needls.?** Excellent excellent customer support, easy to setup, easy to get going, cost effective and best of all ADS THAT MAKE ME MONEY. The whole platform takes so much of the annoyance and tedious guesswork out of the facebook ads process. I really liked how I could chat right with my support person right on the dashboard and how helpful they were. Also personable. I know they sell themselves as "robots" but they're great human beings :) **What do you dislike about needls.?** Not too much, I had a weekend issue and couldn't get a knowledgable support person on the chat, but it was fixed for me first thing monday. Turns out they had solved my problem ahead of time anyways. **Recommendations to others considering needls.:** Just try it, it's a low cost to entry, I think I started with like a $125 spend, and quickly scaled up as I started seeing results. **What problems is needls. solving and how is that benefiting you?** Generating leads: have gotten lead cost down to $0.66 for a very niche product that is high priced. Generating Sales: I suspect this will be very profitable. Scaling: I can see Needls being a GREAT option for a business that wants to quickly scale, as you can start at a very low entry point and then quickly bump up as their algo. improves. I wish I had of found this company 1 month earlier. Oh well. ### 12. Mind-Blowing FB Ad Management Service **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon J. | Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2018 **What do you like best about needls.?** It takes a massive amount of time to learn to manage and optimize FB advertising. This is challenging for any business large or small. Using AI Needls does all this for you. With about an hour a month I can run an powerful and effective FB campaign. Someone is available through chat 24/7. **What do you dislike about needls.?** Nothing, I've been perfectly satisfied with Needls. **Recommendations to others considering needls.:** Please make sure that you pair any FB advertising with email collection either on FB or your website and then follow-up with an email drip campaign. **What problems is needls. solving and how is that benefiting you?** As a new marketing director, I spent about a month learning FB. I was overwhelmed, then I found Needls. In our first month saw a dramatic increase in traffic to our website, email collection, and sales. Please note that for FB advertising to be effective it needs to be coupled with an email drip campaign. ### 13. I didnt Believe it would Work, I was Totally Wrong **Rating:** 5.0/5.0 stars **Reviewed by:** Lyman M. | Focused Driven Lifestyle Helps a Client Pass a Critical Exam & Improve Productivity by 70% GetFoc, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about needls.?** When I first signed up with Needls.com I was skeptical because I had tried on my own spending hundreds of dollars on Facebook ads and only getting marginal success. When I started using Needls.com the customer service helped to come up with a captivating headline and suggestions for my descriptions, within a week I had 10 qualified leads, that was two weeks ago, today I have close to 40 qualified leads which is amazing. **What do you dislike about needls.?** The only thing I dislike is that I did not know of Needls before spending hundreds of dollars on Facebook ads myself, not knowing what I doing making a lot of mistakes. **Recommendations to others considering needls.:** Stop wasting time, use needls to grow your business today. **What problems is needls. solving and how is that benefiting you?** The biggest business problem I'm using Needls to solve is qualified lead generation and the analytics to know where my traffic is coming from and how to make corrections on low performing ads. ### 14. Incredibly disappointing **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2018 **What do you like best about needls.?** Nothing. I couldn't be more disappointed. **What do you dislike about needls.?** Wish I had done more research before signing up! Things that weren't disclosed in advance: First, they require a 4 week minimum ad. If you have changing inventory or ads you are stuck. Next, you must commit a certain large amount of money to advertise on Instagram. Finally, I had an ad running with a bad link....for weeks. Meaning nobody was getting to our site and we were paying hundreds of dollars. When I brought it to their attention, nothing was offered to compensate the loss of time and detriment to our reputation. So incredibly frustrating and disappointing. Scam. Also not disclosed, Facebook doesn't know we are the client in order to give us credit for advertising. Needls gets it all. Last but not least, they were "recommended" by Promo. They even had a webinar together. Now I won't do business with either. **Recommendations to others considering needls.:** Just don't **What problems is needls. solving and how is that benefiting you?** They do not provide the results they promise. ### 15. Simple Social Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2018 **What do you like best about needls.?** I like that Needls does the technical work for me - it split tests and determines the best performing ads from each campaign. **What do you dislike about needls.?** I often run into client billing issues. Since my clients are in the U.S. and Needls is in Canada, the transactions often get flagged and put on hold. **What problems is needls. solving and how is that benefiting you?** It makes analytics and optimizing campaigns easier, which gives me more time to focus on the quality of the campaigns and other duties. ### 16. The Lead Generation really does work... I was super skeptical **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2018 **What do you like best about needls.?** I love that I got a TON of clicks... only a few leads but those few leads could lead to businesses that partner with us. This ad agency is the BEST that I have ever seen. for reals! **What do you dislike about needls.?** um... hmmm nothing really... there support is amazing. I like that they use zendesk for the chat system... makes communicating with them really easy then creating a ticket and waiting to hear back from someone . **What problems is needls. solving and how is that benefiting you?** lead generation and traffic to our website ### 17. failed platform- nothing different from facebook - and they take more a chunk of your weekly adspend **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2018 **What do you like best about needls.?** ease of use. nothing different from Facebook, must do all the targeting yourself. **What do you dislike about needls.?** nothing different from facebook, but you must do all the targeting yourself. You have to do further targeting. you dont have much control over your campaign. staff also did not mention adspend take away from your weekly budget. you have to pay $100/month USD + 10% of your adspend, and you still have to checkup and bring up issues about your campaign to staff. The staff at needls will always send your issues to the developers but will never resolve them. theres also no compensation for time lost due to THEIR issues. Upon cancelation your account is paused but it takes forever to get in contact for a refund. It took me 2 weeks to cancel my account, and STILL GOT BILLED! Then had to come back on chat to deal with the hassle of being refunded - the dashboard doesn't make sense as it is not a clear reflection of your true spending. - dashboard was showing $300 spent, but did not subtract the 10% adpend? a little concerning. this may be the reason they run the campaign through their own Business manager. - there were too many bugs with the platform. A lot of back and forth, problems were blamed on facebook. Stats were **Recommendations to others considering needls.:** I would suggest taking an extra 15 minutes and learn facebok ads. Needls failed to "advertise to the market with intentions of purchase" the platform fee and takeaway from your ads are additional costs that aren't worth the results and time you have to take out of your day to troubleshoot. **What problems is needls. solving and how is that benefiting you?** Was advertising an online shop to bring in more traffic and awareness to the shop.The incoming traffic on dashboard did not match the stats on my website. Had better results running ads through my own business manager. The only benefit was that it was a simple setup process. campaign needed constant monitoring, there were many problems that needed to be resovled and took constant communication with the staff. **Official Response from Michael Koral:** > Hi there, Thank you for taking the time to write your review. We value all client feedback and we are saddened to hear you have not had the best experience with our company. I wanted to take the time to address your concerns, for you, and for anyone else taking the time to evaluate needls for their own business. With respect to targeting - our system is fully automated. Clients do not need to do targeting themselves, but they are given the option to do so to supplement what our system does. Many of our clients do not touch the targeting at all and have received some fantastic ROI as a result. We do have some clients that choose to target themselves if they feel they want more control over their audience. With respect to our fees, we clearly state on our website that we charge $100/m plus 10% of spend on our pricing page - needls.com/pricing. we sincerely apologize if this was not made clear. It was not our intention at all to hide any fees. If there is ever an issue with your campaign we work to resolve it as soon as possible. As a startup, there will always be hiccups and we do our very best to ensure any issue is resolved swiftly. We also, in certain instances, compensate our customers if there is significant lost time by extending their renewal dates or adding credits to their account. With respect to cancellation, we do our very best to respond ASAP. In the vast majority of instances we respond within 24 hours so it saddens us to hear that it took longer than that. We never aim to bill anyone after their cancellation request and have strict processes in place to ensure that does not happen. We treat our customers as we would like to be treated. As far as your statistics not matching up to your website, this is a common issue that is faced by not only us, but Facebook as a whole. Attributing traffic from Facebook on your Google Analytics account is rarely accurate. We experience this ourselves with our own advertising and there are countless articles on the web discussing the same issue. We have many happy customers generating some awesome results, as you'll notice from several of the other reviews here. Are we perfect? Absolutely not. Are we a platform that produces better results than Facebook directly, makes it simple to create effective campaigns and provides the automation and optimization tools that our clients need? Absolutely. Again, thank you very much for taking the time to write your review and we hope that our prompt reply provides you and anyone reading this the confidence to leverage needls for their own business. ### 18. Needls Can Find Leads for You in a Haystack **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2018 **What do you like best about needls.?** We loved the ease with which Needls set up our campaign. We liked ability to edit the campaign whenever needed. We loved the reporting ad analytics Needls gave us. Most of all, we were impressed with the level of professionalism we experienced every time we contacted support. **What do you dislike about needls.?** The only bump in the road to satisfied customer was a billing issue that could have been avoided if the billing structure was better explained. To Needls credit, once the issue was pointed out, it was quickly resolved. **Recommendations to others considering needls.:** Don't wait. Try Needls. You'll be glad you did. **What problems is needls. solving and how is that benefiting you?** Our market niche if very small and hard to target. Needls was able to find prospective students much better than we could on our own. ### 19. Best Facebook Ad Experience Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Madeleine D. | CAO, Director of Investor Relations, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2017 **What do you like best about needls.?** I love that I am basically "hands off". After the initial set up, there is very little management that needs to be done. My facebook ads run pretty much on auto pilot ! **What do you dislike about needls.?** Some of the features are inflexible: , meaning that the campaigns run 1 week at a time (no short term option) must spend minimum of $50 per week per campaign **Recommendations to others considering needls.:** Try it. The customer service experience is unrivaled. They want to get you up and going asap and want to help you succeed. **What problems is needls. solving and how is that benefiting you?** An easy solution to drive traffic to my business. ### 20. Great concept for testing different creative copy & image combination, but no quality leads **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2017 **What do you like best about needls.?** Needls creates every possible variation of your creative to test and tweak consistently. Not only does this save a ridiculous amount of time, it's near impossible to replicate this at the same scale if a human were managing. I love that the ads are consistently being tweaked based on performance, it's great peace of mind. **What do you dislike about needls.?** The support staff are online in a different time zone which makes it difficult for me in Australia. After 8 - 12 weeks of great CPC rates & reach (yet not quality reach), the support teams advice was always to continue waiting. So, in the short term we saved on hiring an ads manager and our CPC was low, however over time it was a big waste of money. **Recommendations to others considering needls.:** I believe this would be a good solution for B2C companies as the reach is high, however it did not work for us. **What problems is needls. solving and how is that benefiting you?** the time it takes to manually split test creative combinations for ads - with copy & video & images. Initially, benefits seemed great with a significantly lower CPC rate- however, even after giving the ads a significant amount of 'learning' time, we never actually attracted quality leads. In the long run, it was a waste of money. ### 21. Outstanding customer service and strategic planning **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley J. | Co Founder and CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2017 **What do you like best about needls.?** The customer service provided by Brian has been outstanding for me. Brian has been able to answer all my questions and provide targeted feedback for my campaigns. Even in the background without my asking, Brian has been thinking about ways to optimize my campaigns. I am now running my third campaign (I update every 4 weeks) and the first campaign reduced my CPC be at least 50%. So I was happy with that. My second campaign went the other way as I'm guessing my ads weren't resonating with my market. So I created my third campaign and BINGO. CPC feel dramatically. We are talking a CPC from $0.40 to $0.07. And that was in the space of 1 week. I love the ability to upload a custom audience. I love the fact I can upload a suite of different ads and needls runs their stuff and finds the best performing ads among them. **What do you dislike about needls.?** My experience has been positive. But if there were one thing that needs to change it is the conversions to an actual sale. In relation to AdWords, I have found FB to be more costly per goal conversion. But this isn't a result of needls, but instead, FB just hasn't performed at any stage for my e-commerce business relative to AdWords. **Recommendations to others considering needls.:** You must give it a try. Put a test budget out there and get your feet wet. You might be pleasantly surprised by the results. **What problems is needls. solving and how is that benefiting you?** Facebook is a detailed platform. I've run many ads via my FB business account. I cannot even get close to the level of optimization that is possible by using needls. Even custom audiences I have found to be a slight challenge with FB. But with Needls, the whole process has been a breeze. Needls has saved me time (for the basics) but it is the optimizations they run that is literally impossible for me to do on my own. That is a huge problem that needls has solved for me. ### 22. Helpful Staff **Rating:** 5.0/5.0 stars **Reviewed by:** James K. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2018 **What do you like best about needls.?** Needls support is very helpful in implementing customizations for my campaigns. **What do you dislike about needls.?** There are some limited advertising vehicle options (i.e. the platform does not yet offer carousel options) **What problems is needls. solving and how is that benefiting you?** Split testing. Needls is extremely effective in testing out many different ads and ad copy and is helpful in figuring out which combination of ad design and ad copy is the most effective. ### 23. Easy interface FANTASTIC Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2018 **What do you like best about needls.?** Hands down, the customer service and support are why I use this platform. They make it simple and easy to create a campaign and will help the whole way. **What do you dislike about needls.?** I had to pause my campaign for a few months due to some unexpected issues. They were kind enough to give me a break on the sleep fee for a few months! **What problems is needls. solving and how is that benefiting you?** The annoyance of creating, managing, and optimizing ads in Facebook ads manager. It has made this a much easy and mindless process. ### 24. amazing support **Rating:** 4.0/5.0 stars **Reviewed by:** Tag C. | Propriétaire, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2018 **What do you like best about needls.?** best support team hands down. every intervention. **What do you dislike about needls.?** nothing yet waiting for the results of campaign **What problems is needls. solving and how is that benefiting you?** outreach the social media ### 25. Needls performed as advertised in promoting the sale of my new book. **Rating:** 4.5/5.0 stars **Reviewed by:** Peter W. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2017 **What do you like best about needls.?** We saw evidence of increased traffic and click-throughs after launching a Needls campaign. Those translated to increased unit sales through our online channel. **What do you dislike about needls.?** I believe in full disclosure and that everyone posting a review should explain if they received any incentive from Needls. for doing so. In my case, I was offered a waiver of a month's fee which I feel is reasonable compensation for my time. It certainly did not influence the content of my review. I believe the credibility of reviewers would be enhanced if this sort of disclosure took place. **What problems is needls. solving and how is that benefiting you?** We were able to specifically target the proper demographics with a high level of precision. The reporting information was also valuable in analyzing our marketing strategy. ### 26. Very Dissapointed **Rating:** 0.0/5.0 stars **Reviewed by:** Bonnie K. | Dean of Education, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2017 **What do you like best about needls.?** It was "easy" to set up - but the results aren't there. Yes it is cheaper than facebook but you don't make any money from the ads **What do you dislike about needls.?** The cost and the customer service I am in the processing of asking for a refund and they are telling me they have a no refund policy even though I am not USING that weeks budget. They make it sound like the program is going to really make you a lot of money and it doesn't. **Recommendations to others considering needls.:** Take into consideration that there is a long ramp up time to see any monetary results. I have better results running ads on my facebook page and get more results **What problems is needls. solving and how is that benefiting you?** Increase revenue. I have realized no benefits from this product. ### 27. Amazing and Prompt One on One Attention! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2018 **What do you like best about needls.?** The one on one help with coaching to get the most optimized campaign is ahead of anyone by a long shot. I really am enjoying the experience thus far. **What do you dislike about needls.?** I dont see any dislikes at this point...I am fairly new but so far so good. **What problems is needls. solving and how is that benefiting you?** I am increasing and expanding my lead pools into social media. I have seen two leads come in and both seem promising. ### 28. Unbelieveable response **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about needls.?** I got over 67,000 page views in 4 weeks I could never see that many people in 4 weeks **What do you dislike about needls.?** I had a couple of glitches but they were resolved **Recommendations to others considering needls.:** I'm working with friends and business partners to sell their products and services through Needls **What problems is needls. solving and how is that benefiting you?** I get tremendous leverage I can make contact with 1ens of thousands of people. So far it looks like 7.40% of those page views converted to sales ### 29. Excellent Platform with Unmatched Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2018 **What do you like best about needls.?** Ease of use. Great GUI, excellent support. Amazing results (at least so far) **What do you dislike about needls.?** Takes a few weeks of waiting to get results going. **What problems is needls. solving and how is that benefiting you?** I have used it for a week only. Unbelievable CTRs, CPAs & Conversion rates. I have been a user of other similar platforms for a few years now and Needls was on my to do list. I think its one of the best ones out there. Their chat support is excellent. ### 30. Superb Customer Service! Conversions, still too early to tell. **Rating:** 4.0/5.0 stars **Reviewed by:** Mick H. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2017 **What do you like best about needls.?** I have a very strong background in customer service. In fact, its probably the area in business I excel in the most. I was very surprised to see the reviews when I jumped on here because I have had the exact opposite experience. Victoria and Brian have helped me through this process flawlessly! Especially when I was having FB Pixel problems on my website. Victoria was in constant communication by email. Their Tech team looked at it and corrected the issue. In fact, my Pixel finder extension was showing that my site wasn't firing but that was actually do to the "Disconnect" extension that I was running on my end. Turned that off and that fixed the problem. Besides that...I have to give it to Victoria, she did a FANTASTIC job! A+ service in my opinion. As for conversions...Its just too early in the game to give a comment on it. Right now the ads seem to be moving at a great pace. I will update my review of this section when my first campaign is completed. **What do you dislike about needls.?** My only "dislike" is more of a suggestion. It would be nice to get a little creative feed back. I am not the most cunning writer so my ads have a very business like tone. Could use a small hint of creative advice. **Recommendations to others considering needls.:** Already mentioned in review. Some creative suggestions would be a nice addition. **What problems is needls. solving and how is that benefiting you?** Looking at this first campaign with needls as a "test run" for my business. FB ads take up too much time for me; target marketing, monitoring and tweaking as needed. Hopefully it all goes well. I will be a customer for life if so! :) ### 31. Great support, poor results **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2018 **What do you like best about needls.?** They have a livechat within the app, in which the team was very attentive. **What do you dislike about needls.?** Being a seasoned paid marketer, I have generated some great results through Facebook Ads. My team wanted to give Needls a try to automate our Paid Social and receive optimized and laser-targeted results. Unbeknownst to myself, Needls requires a 4wk minimum and say results should pick up between week 4-6. After 4 wks (and $600 US) we got very poor results much worse than with our own efforts and cancelled. **What problems is needls. solving and how is that benefiting you?** Automated Paid Social with optimized AI. ### 32. This is a fantastic service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2017 **What do you like best about needls.?** I like how their dashboard shows me the information I need to know all in one place, and I gained some surprising insights from looking through the results. **What do you dislike about needls.?** My main complaint is that leads don't automatically land in Hubspot, and I have to copy/paste them in. Hopefully that will be fixed soon. **Recommendations to others considering needls.:** Their support is very helpful **What problems is needls. solving and how is that benefiting you?** I'm driving leads that convert, using targeted advertising, quickly and efficiently, at adjustable scale. ### 33. Amazing a very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2018 **What do you like best about needls.?** Pixel tracking and lead generation technique **What do you dislike about needls.?** Nothing much, but could have more training material for users to go through **What problems is needls. solving and how is that benefiting you?** Improved reviews website clicks ### 34. A bit shady **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2017 **What do you like best about needls.?** The two positives are the ease of setting up a campaign and the low cost of traffic. We were getting traffic between $0.01 and $0.12 each time, especially on Instagram. **What do you dislike about needls.?** First and foremost their customer service is quite bad. It seems that the company as a whole has little respect for their customers and will charge you more than they should hoping you won't say anything. There is no simple way to just increase, decrease or pause account spend. We went through a tight month after using them for about 1–2 months and just wanted to pause or lower the campaign spend until finances stabilize again. I also wanted to give Analytics a month or two to see if any of the traffic they brought in that took 2–3 months to convert because their initial conversion rates were very low. There was no option to cancel or pause through the interface (which is what all others such as Google, Facebook, Adroll, etc. do), so I sent them an email asking to cancel my account. Instead, they put it on sleep mode and charged me $20 without telling me that this is what they were going to do. I had to get them on live chat to get them to delete my account (which is oddly the only way they will stop charging you) during the time they tried to sell me on just pausing my campaigns which will automatically put things in sleep mode but I declined and asked them to simply delete the account. A few months later I decided to try them again with a different campaign to see if the results would be different. After a month of using them, I saw the same results: pretty cheap clicks, some increase in Instagram followers but very low conversions as well as some discrepancies in their stats and what Analytics show. This time I did what they recommended last time: I paused all my campaigns to put it on sleep mode so that I could monitor the results after another month or two goes by as we do have a longer than normal sales timeline due to the nature of our products. I was surprised to see that they instead charged me the full monthly fee of $100 instead of the sleep mode rate of $20. I had to go on live chat to get them to refund me. Unfortunately, it seems like I'm not the only one experiencing problems with their charging mishaps. My credit card company froze my account due to the large amount of complaints they received from customers about Needls which meant I then had to call my credit card company and get them to unfreeze my card. After all of these mishaps I experienced as well as the negative reviews I've seen from others who had similar experiences (which now seems to be more than simple mistakes on their part) it now seems to be a part of their short-sited business model of overcharging customers hoping to convince them to stay longer rather than respecting their concerns. I've decided to just go ahead and cancel my account with them completely. It just isn't worth dealing with them anymore. Unless you have a large marketing budget and a short purchase cycle from customers and/or you just quickly want to build up your instagram followers I'd suggest you avoid them. There is just too much shadiness to go along with their higher-than-normal monthly and weekly minimun charges. **Recommendations to others considering needls.:** Give it a miss unless you have 1) a large marketing budget, 2) a short purchase cycle from customers and/or you just quickly want to build up your instagram followers. There is just too much shadiness to go along with their higher-than-normal monthly and weekly minimun charges. **What problems is needls. solving and how is that benefiting you?** We were trying to bring in qualified leads. We saw a few sales but not enough to quickly recover the costs that Needls charged us. If their minimums were about 1/3 or 1/2 less and their customer service was greater than it is now I'd probably stick with them but for our business it simply isn't worth it. ### 35. Great for grass roots! **Rating:** 4.5/5.0 stars **Reviewed by:** Jason R. C. | Executive Director, Public Safety, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2017 **What do you like best about needls.?** Easy to use platform and fast customer service. Even tech challenged people can use this platform. One stop shopping for Facebook and Instagram ads. **What do you dislike about needls.?** Have to ask the customer service rep to set campaign targeting to a specific city or town but they are quick to respond and adjust. **What problems is needls. solving and how is that benefiting you?** Public awareness campaigns, ads for tickets sales, outreach to elected officials. ### 36. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew H. | Attorney, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2017 **What do you like best about needls.?** On my initial sign up, they were very helpful and patient with a small business with little to no social media advertising experience. **What do you dislike about needls.?** A little trouble with the pixel code thing likely my fault **What problems is needls. solving and how is that benefiting you?** Looking for more clients. Just signed up! ### 37. An unfinished product which I hope will evolve as it does not work with Shopifys policies. **Rating:** 1.5/5.0 stars **Reviewed by:** Lee H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2017 **What do you like best about needls.?** I like the concept...its just that as a medium-sized company, Needls insistance on being the only company to have a pixel in our Shopify site does not work for us.This appears to be a problem with Shopify who will only accept one pixel. **What do you dislike about needls.?** Needls inabilty to implement in Shopify (unless I remove my own FB pixel) looks like being a problem for anyone using Shopify...so what I DONT like is the inability to measure product sales. Likes are nice but we all need profit to live. **What problems is needls. solving and how is that benefiting you?** Probabably great for startups ### 38. Very Dissapointed - Terrible ENGAGE content **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about needls.?** Easy set up is about the only good thing. **What do you dislike about needls.?** NO direct phone line with chat only available. ENGAGE was a waste of time. The content posted only degraded my brand and was irrelevant. Needls even kept posting to my facebook when it was turned off. There were no results. **Recommendations to others considering needls.:** Just use Facebook. **What problems is needls. solving and how is that benefiting you?** I have better results running ads on my facebook page which get more results. ### 39. Fantastic platform for anyone looking to maximize your social media **Rating:** 5.0/5.0 stars **Reviewed by:** Rodney G. | Business Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2017 **What do you like best about needls.?** Social Media advertising is hard like they say. The Needls patform makes it easy by doing it for you. Great program! **What do you dislike about needls.?** Nothing I have found yet... I will let you know! **Recommendations to others considering needls.:** I would recommend giving it a try. I am still testing it myself and will update this as needed. **What problems is needls. solving and how is that benefiting you?** They can easily manage all my social media and maximize the results. ### 40. Honor in Blue loves Needls. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian T D. | Chief Executive Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2017 **What do you like best about needls.?** We setup target campaigns and they run them. Simple to use. It has increased our sales tenfold. **What do you dislike about needls.?** We do not dislike anything. We love the program **Recommendations to others considering needls.:** It takes about 5-6 weeks to ramp up but then takes off nicely. **What problems is needls. solving and how is that benefiting you?** Needls is managing our social media and our message. ### 41. great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about needls.?** Simple to use we have avoided facebook as we had no one to manage it after setting up campaigns and seeing the results its amazing **What do you dislike about needls.?** if we could change are own budgets that would be very usfull **Recommendations to others considering needls.:** great service the results are great **What problems is needls. solving and how is that benefiting you?** great conversion more customers less cost ### 42. Amazing program-combined options to advertise your campaigns . Love Needls ! **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra I. | Membership Advisor, Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2017 **What do you like best about needls.?** The full program built was very easy to use and at the same time very professionally. Your advertising campaign will be presented with a few different subject lines which is gives you great opportunity to track and see which Add is the BEST and which is not successful ! I also want to mention that the beautiful thing what this program allows your potential customers Like your Page from the same advertising campaign **What do you dislike about needls.?** Not seeing any minuses ! Only positive results . **Recommendations to others considering needls.:** Highly recommended! **What problems is needls. solving and how is that benefiting you?** Running campaigns straight from Facebook-waist of money and time . Needls-helps me get results faster , quick analyzing ### 43. Great Product and excellent customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua M. | President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2017 **What do you like best about needls.?** I really like the ease of the Needls system and the customer support is always ready to help within minutes. It's been a real time saver for us serving our clients. **What do you dislike about needls.?** The system occasionally locks up. Support is pretty quick to remedy the issue. The reports are also not very clear and could use some deeper level of detail on how the clicks are tabulated. **What problems is needls. solving and how is that benefiting you?** We are digital agency providing service to a wide variety of clients. ### 44. Relatively Good Experience, Great for branding, not so much for conversion **Rating:** 3.0/5.0 stars **Reviewed by:** naomi p. | CEO, Food & Beverages, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2016 **What do you like best about needls.?** Needls customer service was extremely friendly and responsive every time I reached out to them. They were willing to help walk me through steps and questions extensively, and they never seemed to condescend, be busy, or be negative. I value 'problem solving' approaches, and I appreciated that they didn't assume that I was doing something wrong immediately (they were quick to take responsibility for any glitches or delays). Billing was clear, and easy to navigate/adjust/change. Cancelling the account was a friendly and positive experience. I liked that the software created a lot of different ads from the same small pieces of information, and they got our 'feel' and 'sound' right. The ads generated a LOT of facebook page likes and conversation. The overall cost for the ads was about 6x lower than what I had been able to do myself (and I do a really great job, generally speaking compared to industry standard). **What do you dislike about needls.?** We ran into some issues with tracking ROI - something wasn't working in the pixel code or the pixel code reporting, and when the campaign finally did start reporting, it was showing an extremely low ROI for actual conversions to purchase. This isn't really the fault of the Needls model - they seem to shine as a vehicle for getting new page likes, but our main objective was straight conversions. In the 2 months we tracked we were only able to see about 1 or 2 that we could definitively trace to Needls exposure. Our overall revenues remained flat. Once again, not Needls problem - just didn't suit what we were looking to do. **Recommendations to others considering needls.:** If you are looking to increase page likes, this is a great tool. You need to give the campaigns at least a month to optimize. Our cost per person went down by 10x the amount once optimized. At this time, this is not a good tool to generate newsletter leads or have direct sales. **What problems is needls. solving and how is that benefiting you?** We wanted to reduce time on marketing and maximize money spent on branding - this definitely was accomplished. We wanted to increase revenues - this wasn't a good tool for that. In the future, if our available cash flow and objectives allow, we will likely return to this product. ### 45. POOR CUSTOMER SERVICE **Rating:** 0.0/5.0 stars **Reviewed by:** Calvin Y. | Owner, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2016 **What do you like best about needls.?** Facebook and Instagram ads are difficult to create because of how complicated Facebook has made the interface and functionality. Needls definitely helps you get a campaign going quickly. **What do you dislike about needls.?** Very little results from the campaigns I ran... we get likes, but no click-throughs. Very bad customer service. As the other reviewer mentioned, you have to be proactive on following up with your account. I had a glitch where the campaign didn't run and I had to interact with their customer service multiple times to get it going. Their software is glitchy. I also got ripped off, like the other reviewers. I had a campaign running with them that I paused and a week later I discover the campaign is running again and had charged my credit card. I reached out to customer service and told them and they responded with it does not appear I paused the campaign based on their side. I specifically remember pausing the campaign to correspond with our social media campaign and told them their has to be a bug in their system. They basically responded with a "no" and that is all. I requested they at least refund me the balance on the campaign from the unexpected charge and they refused to do that. Don't use a company that has such poor customer service. AVOID! **Recommendations to others considering needls.:** AVOID this company because of poor customer service. **What problems is needls. solving and how is that benefiting you?** Was trying to get signups for our giveaway. Got lots of likes on the ad, but no sign-ups. **Official Response from Michael Koral:** > Calvin, I know I addressed your concerns privately via email last month, but I wanted to publicly apologize for any negative experience you may have had with us. We did proceed to offer you a refund as I outlined. With respect to the lack of click-throughs - there are many factors at play - your landing page design and sales copy, calls to action, etc. I am happy to chat with you personally to discuss your sales funnel and even if you do not wish to use our platform, I can offer my advice on improving your conversions across the board. As I mentioned in another comment, we are improving every single day and more and more clients are staying with us, are happy and are seeing RESULTS for their campaigns. Our customer service has improved dramatically and it has definitely shown. We have several case studies to prove our efficacy and they can be found here: http://www.needls.com/case-studies Thank you again for using our platform and my apologies again for the negative experience you had. ### 46. Complete scam **Rating:** 0.0/5.0 stars **Reviewed by:** Sarah L. | Retailer, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2016 **What do you like best about needls.?** There is absolutely NOTHING I like about this. I would like a refund of the $80 you continued to charge me after I canceled my account. **What do you dislike about needls.?** I contacted customer service TWICE to cancel my account. They agreed to cancel it. After four months I find out they DID NOT actually cancel my account, they actually put my ads on SLEEP mode and continued charging me $20 a month. **Recommendations to others considering needls.:** Improve your customer service and actually LISTEN to your customers when they request something. **What problems is needls. solving and how is that benefiting you?** Business problem: a/b testing on ads Benefits: Nothing **Official Response from Michael Koral:** > Hello Sarah, I know I have already addressed your concerns privately via email - I fully refunded your $80 and offered our apologies back in October, but for the benefit of the public, I wanted to explain what our Sleep Mode is. When clients have paused campaigns on our platform, we still collect intent data from social media surrounding the campaign to further optimize it so when a campaign is turned back on, we have more data to more accurately target with. There is a cost associated with this collecting this data and rather than clients starting from scratch when they wish to unpause a campaign, they are benefiting from better targeting and optimization of the audience when the account is in sleep mode. Should a client wish to cancel outright, while we hate to see anyone go, we of course allow that to happen. Again, I wanted to publicly apologize Sarah for the glitch on your account and I look forward to hopefully doing business with you in the future. ### 47. Okay Platform, Terrible Customer Service & Execution **Rating:** 0.0/5.0 stars **Reviewed by:** Peter K. | Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2016 **What do you like best about needls.?** Creating campaigns is simple and the process to get started is easy. **What do you dislike about needls.?** The company does very little to keep the customer informed. The customer is required to be proactive. For example, they targeted the wrong location (a country with the same name instead of the city). They did provide credit to the account for the mistake but the entire process took a few days. They also require you to reach out twice to confirm cancellation. If you don't respond timely, they put your account into 'sleep mode' and you incur a $20 charge. **Recommendations to others considering needls.:** The idea behind the software is brilliant and it can deliver results if you set up your campaign properly. You need to be very proactive if you give this company a shot. They say everything is written on their website but they don't let you know when support is available, you just need to wait. There are very few 'shortcuts' to social media advertising. This is a shortcut for some but you can get equally good results from other software (Adespresso for one) **What problems is needls. solving and how is that benefiting you?** Speeding up the ad creation & optimization process. **Official Response from Michael Koral:** > Peter, I appreciate your honest review of our platform. Feedback like yours is what makes companies like ours improve our processes and make future user experiences better. I am happy to say that even in the short few months since your experience with us, we have improved dramatically and more and more clients are enjoying the experience. We have focused on our core - which is to provide an awesome user experience - but more importantly creating effective advertising campaigns for our clients. To address your support comment - we have live chat available 9AM to 930PM EST - Monday to Friday and email support 24/7. Clients can always schedule a call with us by visiting calendly.com/needls or call us directly at 888-510-1080 between 9AM and 9:30PM EST. We do our very best to respond to any inquiry ASAP as we know certain issues can be time sensitive. I want to thank you again for using our platform. ### 48. Fraudulent **Rating:** 0.0/5.0 stars **Reviewed by:** Scott S. | Director of Sales North America, Printing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2016 **What do you like best about needls.?** This service does not appear to do anything, except use a link-farm for Likes. **What do you dislike about needls.?** Almost a week after cancelling my account, Needls still charged my credit card, and for 4 x the weekly amount we agreed to when I signed up! I can understand if my cancellation "fell through the cracks", but to quadruple the fee is unacceptable and suspicious. I did not get any results (sales) from their service, only FaceBook likes from what looks like a "Like farm" operation. **Recommendations to others considering needls.:** I would run away from Needls. **What problems is needls. solving and how is that benefiting you?** I was paying them to increase my companies sales. No tangible benefits received. **Official Response from Michael Koral:** > Hello Scott, My name is Michael and I am one of the founders of needls. I want to personally apologize for any negative experience you may have had with our company. It was certainly not our intention as we look to improve our user experience every single day. I sent off an email to you addressing your concerns last month in the hopes of resolving any dispute regarding payments. With respect to your claim that we use a "like farm" - we are an overlay for Facebook, Twitter and Instagram. We do not drive any other traffic to your site besides what the actual networks provide. I am sorry you did not get any sales as a result of using our platform, but there are many factors that come into play - your landing page, sales funnel, etc. I am happy to offer you a call to discuss your sales funnel and how it could be improved. Again, I am deeply sorry for your negative experience and I hope we can do business again in the future. ### 49. Great customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Karen H. | Recruiter, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2016 **What do you like best about needls.?** The customer service representatives are very attentive and easy to get in touch with. They want to help you, and want to resolve any problem you may be having. **What do you dislike about needls.?** As with all marketing plans, it takes longer than you would like to start seeing the benefits. **What problems is needls. solving and how is that benefiting you?** Very unique and beneficial marketing idea. This model works very well for most businesses. Easy to use. Helped me in targeting the market that I was trying to reach. ## needls. Discussions - [What is needls. used for?](https://www.g2.com/discussions/what-is-needls-used-for) - [View needls. pricing details and edition comparison](https://www.g2.com/products/needls/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+17%3A10%3A29+-0500&secure%5Bsession_id%5D=9604c173-899f-48b7-afe7-96d4fed91fb2&secure%5Btoken%5D=c510d1ff5e65e9b58f2d31238ee979926648a383792a5252efd7e7a316ffc335&format=llm_user) ## needls. Features **Platform Interoperability** - Close Ecosystem API **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top needls. 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