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Compare Facebook for Business and Marin Software 
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Marin Software. Users appreciate its intuitive interface and ease of use, making it a go-to platform for managing social media advertising campaigns.
- Users say that Marin Software offers robust features for campaign creation and bid management, highlighting its excellent user interface. However, it struggles with user satisfaction, reflected in its lower G2 Score and fewer recent reviews, indicating potential challenges in meeting current user needs.
- Reviewers mention that Facebook for Business provides a seamless integration experience with other platforms, which enhances daily operations. Users find it easy to implement strategies and communicate with clients, making it a preferred choice for small businesses looking to drive sales conversions.
- According to verified reviews, Marin Software is praised for its advanced targeting options and customization capabilities, which allow users to tailor their advertising strategies effectively. However, the lack of recent reviews suggests that it may not be keeping pace with evolving user expectations.
- Users highlight that Facebook for Business offers a variety of features, such as post scheduling and ad management, which simplify the advertising process. This ease of use is a significant advantage for users who prioritize efficiency in their marketing efforts.
- G2 reviewers note that while Marin Software has strong capabilities in bid rules and paid keyword optimization, its overall user experience is hindered by lower scores in areas like ease of setup and support quality, making it less appealing for new users compared to Facebook for Business.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableFree Trial
Facebook for Business
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
8.6
1,190
7.6
419
Ease of Use
8.2
1,194
7.6
419
Ease of Setup
8.1
649
7.1
246
Ease of Admin
8.3
616
7.8
251
Quality of Support
6.6
1,084
7.7
412
Has the product been a good partner in doing business?
7.8
603
8.0
250
Product Direction (% positive)
7.2
1,160
6.9
415
Features by Category
Channel Functionality
8.7
40
7.3
91
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.0
169
8.2
948
8.3
167
8.3
990
7.9
147
7.5
803
8.1
163
7.7
762
8.1
155
Feature Not Available
Feature Not Available
7.6
699
7.9
95
Feature Not Available
8.0
114
Feature Not Available
8.1
142
8.0
862
7.6
144
8.2
794
7.4
89
8.1
403
7.7
47
8.4
420
7.7
52
Targeting
8.7
980
8.0
135
8.6
874
7.9
121
8.8
906
7.6
136
Feature Not Available
7.6
113
Platform
8.0
682
7.9
131
8.0
839
8.4
152
8.5
937
8.6
154
8.4
970
8.1
155
8.3
752
8.4
136
8.0
903
7.9
143
8.0
805
8.2
140
8.3
685
8.2
112
8.4
967
8.1
145
Campaign Management & Optimization
7.7
14
8.2
326
7.6
14
8.0
321
8.1
14
7.3
310
8.2
13
7.6
253
8.1
13
6.8
207
7.6
13
7.8
293
8.5
13
7.3
272
6.4
13
6.0
179
7.1
12
6.3
291
7.6
13
7.3
173
8.1
15
7.7
304
Analytics & Administration
8.5
14
7.9
311
8.4
15
7.5
261
8.6
14
8.2
326
Platform
8.0
14
7.6
235
8.5
14
7.6
302
7.9
14
7.6
299
8.2
15
8.3
308
8.1
14
7.5
329
8.1
13
8.1
283
8.2
14
7.7
283
8.1
14
7.9
214
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.0
169
8.2
948
8.3
167
8.3
990
7.9
147
7.5
803
8.1
163
7.7
762
8.1
155
Feature Not Available
Feature Not Available
7.6
699
7.9
95
Feature Not Available
8.0
114
Feature Not Available
8.1
142
8.0
862
7.6
144
8.2
794
7.4
89
8.1
403
7.7
47
8.4
420
7.7
52
Targeting
8.7
980
8.0
135
8.6
874
7.9
121
8.8
906
7.6
136
Feature Not Available
7.6
113
Mobile
7.9
23
8.0
91
8.1
403
7.7
47
8.4
420
7.7
52
Platform
8.0
682
7.9
131
8.0
839
8.4
152
8.5
937
8.6
154
8.4
970
8.1
155
8.3
752
8.4
136
8.0
903
7.9
143
8.0
805
8.2
140
8.3
685
8.2
112
8.4
967
8.1
145
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.0
169
8.2
948
8.3
167
8.3
990
7.9
147
7.5
803
8.1
163
7.7
762
8.1
155
Feature Not Available
Feature Not Available
7.6
699
7.9
95
Feature Not Available
8.0
114
Feature Not Available
8.1
142
8.0
862
7.6
144
8.2
794
7.4
89
8.1
403
7.7
47
8.4
420
7.7
52
Targeting
8.7
980
8.0
135
8.6
874
7.9
121
8.8
906
7.6
136
Feature Not Available
7.6
113
Platform
8.0
682
7.9
131
8.0
839
8.4
152
8.5
937
8.6
154
8.4
970
8.1
155
8.3
752
8.4
136
8.0
903
7.9
143
8.0
805
8.2
140
8.3
685
8.2
112
8.4
967
8.1
145
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
7.0(won by default)
68
Campaign Management
8.3(won by 0.3)
963
8.0
169
8.2
948
8.3(won by 0.1)
167
8.3(won by 0.4)
990
7.9
147
7.5
803
8.1(won by 0.6)
163
7.7
762
8.1(won by 0.4)
155
Feature Not Available
Feature Not Available
7.6
699
7.9(won by 0.3)
95
Feature Not Available
8.0(won by default)
114
Feature Not Available
8.1(won by default)
142
8.0(won by 0.4)
862
7.6
144
8.2(won by 0.8)
794
7.4
89
8.1(won by 0.4)
403
7.7
47
8.4(won by 0.7)
420
7.7
52
Targeting
8.7(won by 0.7)
980
8.0
135
8.6(won by 0.7)
874
7.9
121
8.8(won by 1.2)
906
7.6
136
Feature Not Available
7.6(won by default)
113
Platform
8.0(won by 0.1)
682
7.9
131
8.0
839
8.4(won by 0.4)
152
8.5
937
8.6(won by 0.1)
154
8.4(won by 0.3)
970
8.1
155
8.3
752
8.4(won by 0.1)
136
8.0(won by 0.1)
903
7.9
143
8.0
805
8.2(won by 0.2)
140
8.3(won by 0.1)
685
8.2
112
8.4(won by 0.3)
967
8.1
145
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.0
169
8.2
948
8.3
167
8.3
990
7.9
147
7.5
803
8.1
163
7.7
762
8.1
155
Feature Not Available
Feature Not Available
7.6
699
7.9
95
Feature Not Available
8.0
114
Feature Not Available
8.1
142
8.0
862
7.6
144
8.2
794
7.4
89
8.1
403
7.7
47
8.4
420
7.7
52
Targeting
8.7
980
8.0
135
8.6
874
7.9
121
8.8
906
7.6
136
Feature Not Available
7.6
113
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
7.9
131
8.0
839
8.4
152
8.5
937
8.6
154
8.4
970
8.1
155
8.3
752
8.4
136
8.0
903
7.9
143
8.0
805
8.2
140
8.3
685
8.2
112
8.4
967
8.1
145
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Marin Software are categorized as Social Media Advertising, Cross-Channel Advertising, Display Advertising, Mobile Advertising, and Paid Search Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Demand Side Platform (DSP), Digital Audio Advertising, Native Advertising, and Video Advertising
Marin Software is categorized as Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Marin Software has no discussions with answers
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