Compare Facebook for Business and Google Ads 
At a Glance
Market Segments
Small-Business (66.5% of reviews)
Small-Business (61.5% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,438)4.2 out of 5
Market Segments
Small-Business (66.5% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansGoogle Ads
Star Rating
(2,014)4.3 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsFacebook for Business vs Google Ads
When assessing the two solutions, reviewers found Facebook for Business easier to use, set up, and administer. However, reviewers preferred doing business with Google Ads overall.
- Reviewers felt that Google Ads meets the needs of their business better than Facebook for Business.
- When comparing quality of ongoing product support, reviewers felt that Google Ads is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Ads over Facebook for Business.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableFree Trial
Facebook for Business
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
8.6
1,204
8.7
1,709
Ease of Use
8.1
1,208
7.5
1,714
Ease of Setup
8.1
663
7.3
911
Ease of Admin
8.3
622
7.8
865
Quality of Support
6.6
1,097
7.4
1,595
Has the product been a good partner in doing business?
7.8
609
8.1
846
Product Direction (% positive)
7.2
1,173
7.7
1,689
Features by Category
Channel Functionality
8.7
41
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
968
Not enough data
8.2
949
Not enough data
8.3
993
Not enough data
7.5
804
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
863
Not enough data
8.2
794
Not enough data
8.1
404
Not enough data
8.4
420
Not enough data
Targeting
8.7
985
Not enough data
8.6
875
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
684
Not enough data
8.0
842
Not enough data
8.5
939
Not enough data
8.4
973
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
968
Not enough data
Campaign Management & Optimization
7.7
14
8.5
1396
7.6
14
7.8
1325
8.1
14
8.2
1372
8.2
13
8.0
1152
8.1
13
7.3
1002
7.6
13
7.7
1123
8.5
13
8.2
1351
6.4
13
6.9
875
7.1
12
8.1
1124
7.6
13
8.0
1001
8.1
15
8.0
1343
Analytics & Administration
8.5
14
8.4
1382
8.4
15
7.9
1241
8.6
14
8.2
1358
Platform
8.0
14
7.9
882
8.5
14
7.9
1230
7.9
14
7.8
1232
8.2
15
8.4
1268
8.1
14
8.6
1346
8.1
13
8.5
1105
8.2
14
8.2
1080
8.1
14
8.4
965
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
968
Not enough data
8.2
949
Not enough data
8.3
993
Not enough data
7.5
804
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
863
Not enough data
8.2
794
Not enough data
8.1
404
Not enough data
8.4
420
Not enough data
Targeting
8.7
985
Not enough data
8.6
875
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Mobile
7.9
23
Not enough data
8.1
404
Not enough data
8.4
420
Not enough data
Platform
8.0
684
Not enough data
8.0
842
Not enough data
8.5
939
Not enough data
8.4
973
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
968
Not enough data
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
968
Not enough data
8.2
949
Not enough data
8.3
993
Not enough data
7.5
804
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
863
Not enough data
8.2
794
Not enough data
8.1
404
Not enough data
8.4
420
Not enough data
Targeting
8.7
985
Not enough data
8.6
875
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
684
Not enough data
8.0
842
Not enough data
8.5
939
Not enough data
8.4
973
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
968
Not enough data
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.3(won by default)
13
Not enough data
7.4(won by default)
13
Not enough data
6.5(won by default)
13
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.3(won by default)
968
Not enough data
8.2(won by default)
949
Not enough data
8.3(won by default)
993
Not enough data
7.5(won by default)
804
Not enough data
7.7(won by default)
762
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
863
Not enough data
8.2(won by default)
794
Not enough data
8.1(won by default)
404
Not enough data
8.4(won by default)
420
Not enough data
Targeting
8.7(won by default)
985
Not enough data
8.6(won by default)
875
Not enough data
8.8(won by default)
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0(won by default)
684
Not enough data
8.0(won by default)
842
Not enough data
8.5(won by default)
939
Not enough data
8.4(won by default)
973
Not enough data
8.3(won by default)
752
Not enough data
8.0(won by default)
903
Not enough data
8.0(won by default)
805
Not enough data
8.3(won by default)
685
Not enough data
8.4(won by default)
968
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
968
Not enough data
8.2
949
Not enough data
8.3
993
Not enough data
7.5
804
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
863
Not enough data
8.2
794
Not enough data
8.1
404
Not enough data
8.4
420
Not enough data
Targeting
8.7
985
Not enough data
8.6
875
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
684
Not enough data
8.0
842
Not enough data
8.5
939
Not enough data
8.4
973
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
968
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Google Ads are categorized as Paid Search Advertising
Unique Categories
Facebook for Business is categorized as Social Media Advertising, Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Mobile Advertising, Native Advertising, and Video Advertising
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.4%
Retail
4.8%
Real Estate
3.7%
Information Technology and Services
3.4%
Internet
3.1%
Other
65.5%
Marketing and Advertising
27.2%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.4%
Alternatives
Discussions
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
How to promote myself as a professional content writer?
2 Comments
SS
First, You create a" Facebook Page" by brand name. Then you run ads with targeting.Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
What is the best we use Google ad more efficiently
3 Comments
AE
This is a tough question to answer because there are so many things you can do to improve your advertising account. It really depends on what you are trying...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
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