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Compare Eppo and VWO Testing 
Featured Products
At a Glance
Market Segments
Mid-Market (73.2% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
No pricing available
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Eppo
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about EppoVWO Testing
Star Rating
(926)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in user satisfaction, boasting a significantly higher overall score compared to Eppo. Users appreciate its intuitive visual editor that simplifies the A/B testing process, making it accessible even for those without coding skills.
- Users say that VWO Testing's setup process is straightforward, allowing for quick implementation of tests. This ease of use is highlighted by feedback praising the ability to set up split URLs and add goals effortlessly, which enhances its functionality for conversion optimization.
- According to verified reviews, Eppo shines in its ability to simplify complex analyses, making it a valuable tool for organizations looking to enhance their data-driven decision-making. Users commend its clean interface for tracking experiment progress and results, which contributes to a better understanding of outcomes.
- Reviewers mention that while Eppo has a smaller user base, it compensates with a strong support team that is responsive and incorporates customer feedback into product improvements. This growth-minded approach is appreciated by users who value timely assistance and effective documentation.
- Users highlight that VWO Testing provides clear and actionable insights through its reporting features, which are crucial for evaluating test performance. The platform's ability to deliver easy-to-understand reports helps users make informed decisions about their marketing strategies.
- G2 reviewers note that while Eppo has a strong statistical engine, it faces challenges in market presence compared to VWO Testing. The latter's larger user base and higher total number of reviews suggest a more established reputation, which can be reassuring for potential buyers looking for a reliable A/B testing solution.
Pricing
Entry-Level Pricing
Eppo
No pricing availableVWO Testing
GROWTH
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Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Eppo
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
9.1
38
8.5
793
Ease of Use
9.0
40
8.3
802
Ease of Setup
8.8
13
8.6
524
Ease of Admin
9.1
9
8.7
363
Quality of Support
9.6
35
9.0
765
Has the product been a good partner in doing business?
9.8
10
8.9
360
Product Direction (% positive)
9.7
40
9.0
789
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Product Analytics
8.5
14
Not enough data
Feature Not Available
Not enough data
8.8
19
Not enough data
7.8
12
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
Feature Not Available
Not enough data
9.0
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.1
12
7.8
53
7.1
7
7.8
55
9.0
16
8.4
62
Functionality
7.1
7
8.0
57
8.7
15
8.5
65
7.8
15
8.0
62
Computing
8.7
19
8.0
435
6.0
10
6.7
389
7.8
25
7.6
467
Experimental Design
9.2
22
8.4
464
9.1
24
8.6
456
8.9
18
8.2
448
Analytics
9.1
30
8.2
514
Feature Not Available
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Eppo and VWO Testing are categorized as Feature Management and A/B Testing
Unique Categories
Eppo is categorized as Product Analytics and Other Analytics
VWO Testing is categorized as Personalization, Personalization Engines, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Eppo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.0%
Information Technology and Services
17.1%
Insurance
9.8%
Entertainment
7.3%
Internet
4.9%
Other
39.0%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Eppo has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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