Compare Amplitude Analytics and Mixpanel 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Free
Free Per Year
Amplitude Analytics
Star Rating
(2,805)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in providing a comprehensive overview of user behavior, with users appreciating its ability to track events across both web and app platforms. One user noted, "I know exactly what is happening between funnels, what is happening to a selected cohort," highlighting its effectiveness in understanding user journeys.
- Users say that Amplitude Analytics stands out for its user-friendly interface and seamless data integration capabilities. Reviewers have praised its "nice UI" and the way it "effortlessly fetches and integrates data points from other platforms," making it easier to visualize insights on charts and dashboards.
- According to verified reviews, Mixpanel is recognized for its ease of implementation, with many users finding it straightforward to set up and utilize. One reviewer mentioned, "Easy to understand, easy to implement," which suggests that new users can quickly get up to speed with the tool.
- Reviewers mention that Amplitude Analytics provides powerful behavioral insights, particularly in cohort segmentation, which is crucial for product growth. Users have highlighted its ability to track user interactions and live events, stating it "greatly solves user movement ambiguity," allowing for more informed decision-making.
- G2 reviewers report that while both products offer strong analytics capabilities, Mixpanel has a slight edge in custom event tracking, with users noting its "out-of-the-box features" that help build a robust product analytics framework. This flexibility can be particularly beneficial for teams looking to tailor their analytics to specific needs.
- Users say that Amplitude Analytics, despite its strengths, sometimes faces challenges in real-time reporting compared to Mixpanel. Reviewers have pointed out that while Amplitude provides solid insights, Mixpanel's real-time capabilities are more robust, making it easier to react to user behavior as it happens.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Amplitude Analytics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
2,079
8.8
974
Ease of Use
8.3
2,097
8.5
984
Ease of Setup
7.9
933
8.1
446
Ease of Admin
8.4
640
8.6
369
Quality of Support
8.4
1,593
8.4
750
Has the product been a good partner in doing business?
8.7
611
8.8
337
Product Direction (% positive)
8.6
1,912
8.6
894
Features by Category
Metrics
8.5
696
8.8
271
8.5
686
8.8
341
7.9
639
8.2
295
8.8
718
8.9
354
8.8
722
8.9
351
8.2
667
8.5
317
8.1
628
8.4
290
8.9
698
8.8
319
8.9
718
8.9
342
Reporting
8.5
670
8.7
311
8.3
613
8.6
292
8.1
581
8.4
213
8.6
686
8.7
333
8.2
566
8.3
240
8.2
574
8.2
244
8.6
697
8.6
334
Other
8.5
667
8.7
330
7.7
490
8.2
182
7.6
448
8.0
174
7.8
537
8.3
233
7.8
431
8.1
181
7.3
392
7.9
175
7.6
403
8.0
186
Agentic AI - Digital Analytics
6.6
55
7.1
18
7.1
57
7.4
19
6.8
58
7.4
17
7.6
57
7.7
20
Administration
8.1
602
8.5
278
8.0
540
8.3
246
8.5
704
8.7
342
8.5
726
8.8
286
User Identification
7.8
612
8.3
256
8.8
773
8.8
276
8.3
664
8.4
265
Tracking & Reporting
8.9
803
9.2
300
8.6
737
8.8
289
7.9
651
8.3
244
8.6
794
8.9
304
8.1
776
8.5
249
8.8
765
8.9
292
Metrics
8.6
664
9.0
255
7.7
544
8.3
212
8.4
642
8.7
245
8.3
581
8.7
216
9.0
666
9.0
236
Product Analytics
8.3
1040
8.6
412
8.7
1237
8.9
508
8.5
1187
8.6
452
8.8
1256
8.8
494
7.1
831
7.5
333
8.0
952
8.3
368
7.0
728
7.5
305
7.7
928
7.8
359
Agentic AI - Product Analytics
6.2
175
5.3
74
6.7
173
6.3
75
6.3
171
5.8
72
6.3
171
5.8
72
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
9.0
255
7.7
544
8.3
212
8.4
642
8.7
245
8.3
581
8.7
216
9.0
666
9.0
236
Categories
Categories
Shared Categories
Amplitude Analytics and Mixpanel are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Mixpanel is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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