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Compare Drift and Hustle 
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At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
No pricing available
Drift
Star Rating
(1,254)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansHustle
Star Rating
(10)4.5 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about HustleSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Drift excels in its live chat functionality, with a rating of 9.1, making it a preferred choice for businesses that prioritize real-time customer engagement. In contrast, Hustle's live chat feature, while still effective, does not match this level of performance.
- Reviewers mention that Drift's customer-facing chatbot is rated at 8.9, providing a robust solution for lead facilitation. However, Hustle's lead qualification and follow-up features, both rated at 8.2, are seen as less comprehensive, which may impact user experience in managing leads.
- G2 users highlight Drift's ease of use with a score of 8.7, which is slightly lower than Hustle's impressive 9.6. This suggests that Hustle may offer a more intuitive interface for new users, making it easier to adopt and integrate into daily operations.
- Reviewers mention that Drift's integration capabilities, particularly with Salesforce (rated 8.0), are strong, but Hustle shines with a higher overall integration score of 8.5, indicating a broader range of compatible tools and platforms for users looking to streamline their workflows.
- Users on G2 report that Drift's product direction is rated at 8.9, indicating a positive outlook for future updates and features. In contrast, Hustle received a perfect score of 10.0, suggesting that users feel exceptionally confident in Hustle's ongoing development and support.
- Reviewers say that while both platforms offer automation features, Drift's intelligent routing is rated at 8.5, which is competitive, but Hustle's overall automation score of 8.7 indicates a more advanced capability in automating customer interactions and support processes.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Hustle
No pricing availableFree Trial
Drift
Free Trial is available
Hustle
No trial information availableRatings
Meets Requirements
8.7
1,017
10.0
9
Ease of Use
8.7
1,030
9.6
9
Ease of Setup
8.4
507
8.6
6
Ease of Admin
8.5
473
8.3
6
Quality of Support
8.8
938
8.3
7
Has the product been a good partner in doing business?
8.9
472
8.6
6
Product Direction (% positive)
8.9
995
10.0
8
Features by Category
Messenger
8.5
204
|
Verified
Not enough data
8.2
202
|
Verified
Not enough data
9.1
274
|
Verified
Not enough data
8.6
251
|
Verified
Not enough data
Channels
7.9
117
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
92
|
Verified
8.7
5
7.6
82
|
Verified
Not enough data
7.8
91
|
Verified
Not enough data
Customers
8.6
225
|
Verified
9.3
5
8.4
203
|
Verified
Not enough data
8.1
242
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
245
|
Verified
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
316
|
Verified
Not enough data
8.2
310
|
Verified
Not enough data
8.2
289
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
266
|
Verified
Not enough data
8.0
270
|
Verified
Not enough data
8.3
277
|
Verified
Not enough data
Performance Analysis
7.8
242
|
Verified
Not enough data
8.0
262
|
Verified
Not enough data
Sales Analysis
7.5
216
|
Verified
Not enough data
7.7
222
|
Verified
Not enough data
Generative AI
7.5
88
Not enough data
7.6
86
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.2
281
Not enough data
8.3
269
Not enough data
8.5
304
Not enough data
8.1
274
Not enough data
8.0
229
Not enough data
Platform
8.9
310
Not enough data
8.4
292
Not enough data
8.4
276
Not enough data
8.1
282
Not enough data
7.9
241
Not enough data
8.4
262
Not enough data
8.2
287
Not enough data
Generative AI
7.7
85
Not enough data
7.7
83
Not enough data
Conversational Platform
8.6
168
Not enough data
8.4
118
Not enough data
8.7
129
Not enough data
8.6
93
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
148
Not enough data
8.8
139
Not enough data
8.5
93
Not enough data
Generative AI
8.0
32
Not enough data
7.8
32
Not enough data
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and Hustle are categorized as Conversational Marketing
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Chatbots, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
Hustle is categorized as SMS Marketing
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hustle
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Non-Profit Organization Management
40.0%
Civic & Social Organization
40.0%
Political Organization
10.0%
Health, Wellness and Fitness
10.0%
‐
Other
0.0%
Alternatives
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
Hustle has no discussions with answers
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