Introducing G2.ai, the future of software buying.Try now

Compare Cognism and Reply

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Cognism
Cognism
Star Rating
(1,247)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Cognism
Reply
Reply
Star Rating
(1,515)4.6 out of 5
Market Segments
Small-Business (80.9% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that both Reply and Cognism have a star rating of 4.6, indicating a strong overall satisfaction among users, but Reply is particularly favored by small businesses, comprising 81.1% of its reviews, while Cognism is more popular among mid-market companies, with 52.0% of its reviews coming from that segment.
  • Reviewers mention that Reply offers a free entry-level price, making it accessible for startups and small businesses, whereas Cognism does not provide a free tier, which may limit its appeal to budget-conscious users.
  • Users on G2 highlight that Reply excels in performance and reliability with a score of 9.2, while Cognism scores 8.6 in this area, suggesting that Reply may provide a more dependable experience for users who prioritize uptime and system stability.
  • Reviewers say that Reply's reporting and dashboards feature is highly rated at 9.3, allowing users to easily visualize and analyze their data, while Cognism's reporting scores lower at 7.8, indicating potential limitations in data presentation and insights.
  • Users say that Reply shines in messaging capabilities, scoring 9.4, which is crucial for effective communication in sales processes, while Cognism's messaging feature scores only 7.3, suggesting it may not meet the same level of user expectations.
  • G2 users report that Reply's ease of use is rated at 8.9, slightly lower than Cognism's 9.0, indicating that while both platforms are user-friendly, Cognism may have a slight edge in terms of user experience and navigation.
Pricing
Entry-Level Pricing
Cognism
No pricing available
Reply
Free
Free
Browse all 5 pricing plans
Free Trial
Cognism
No trial information available
Reply
Free Trial is available
Ratings
Meets Requirements
8.7
1,043
9.0
1,146
Ease of Use
9.0
1,062
8.9
1,173
Ease of Setup
9.1
609
8.7
580
Ease of Admin
9.0
205
8.8
423
Quality of Support
9.1
949
9.3
1,135
Has the product been a good partner in doing business?
9.2
209
9.2
423
Product Direction (% positive)
9.2
1,009
9.1
1,083
Features by Category
7.7
700
8.6
72
Data Availability
8.2
667
8.2
60
8.4
654
8.1
61
7.9
621
|
Verified
7.9
56
7.4
390
7.6
27
Data Accuracy
7.8
657
8.2
57
8.1
636
8.3
55
7.5
386
8.3
27
Agentic AI - Sales Intelligence
6.6
151
Not enough data
7.2
152
Not enough data
6.7
149
Not enough data
6.8
151
Not enough data
6.9
151
Not enough data
7.0
150
Not enough data
Platform
Feature Not Available
8.8
60
8.2
463
|
Verified
9.1
63
8.6
481
9.2
64
7.7
410
9.3
64
Feature Not Available
8.4
58
8.1
439
8.6
60
Features
8.4
611
8.7
58
8.4
588
8.9
59
7.9
580
|
Verified
8.5
56
8.1
587
|
Verified
8.9
55
8.5
623
|
Verified
8.9
59
7.3
466
8.1
53
7.6
523
8.5
52
7.6
544
|
Verified
9.2
55
7.2
530
|
Verified
9.4
56
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
75
Lead Facilitation
Not enough data
8.1
73
Not enough data
8.3
69
Not enough data
9.4
69
Not enough data
8.5
66
Organization
Not enough data
8.4
67
Not enough data
8.8
68
Not enough data
8.7
68
Performance Analysis
Not enough data
8.3
67
Not enough data
8.8
71
Sales Analysis
Not enough data
7.8
65
Not enough data
8.0
65
Generative AI
Not enough data
8.5
42
Not enough data
8.0
41
Agentic AI - AI Sales Assistant
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.7
632
Integrated Workflows
Not enough data
8.0
437
|
Verified
Not enough data
9.1
585
|
Verified
Not enough data
7.4
305
|
Verified
Not enough data
8.2
386
|
Verified
Not enough data
8.0
409
|
Verified
Not enough data
7.9
279
Not enough data
8.0
274
Repeatability and Reportability
Not enough data
8.2
395
|
Verified
Not enough data
8.5
453
|
Verified
Not enough data
8.5
454
|
Verified
Not enough data
8.0
374
Not enough data
7.2
258
AI and Automation
Not enough data
8.0
280
Not enough data
7.8
275
Not enough data
8.4
303
Not enough data
7.5
258
Not enough data
7.9
272
Generative AI
Not enough data
8.1
153
Agentic AI - Sales Engagement
Not enough data
6.9
42
Not enough data
6.5
42
Not enough data
6.8
42
Not enough data
6.7
41
Not enough data
6.6
41
Not enough data
6.6
40
Not enough data
6.6
40
8.2
555
8.6
100
Lead Intelligence
8.3
514
|
Verified
8.9
87
8.3
512
|
Verified
8.7
87
8.2
535
|
Verified
8.5
87
8.0
497
|
Verified
8.6
86
8.9
529
|
Verified
8.3
86
Agentic AI - Lead Intelligence
7.3
91
8.7
9
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
69
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
724
Agentic AI - Email Tracking
Not enough data
6.4
26
Not enough data
7.0
27
Not enough data
7.0
26
Not enough data
6.7
26
Not enough data
6.5
26
Not enough data
6.7
26
Not enough data
6.4
26
Analytics
Not enough data
8.6
670
Not enough data
8.2
485
Not enough data
8.1
449
Customizations
Not enough data
8.7
568
Not enough data
9.0
661
Not enough data
8.4
568
Not enough data
8.5
543
Not enough data
8.6
600
Generative AI
Not enough data
7.9
145
Outbound Call TrackingHide 16 FeaturesShow 16 Features
Not enough data
8.1
99
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.0
58
|
Verified
Not enough data
8.2
61
|
Verified
Not enough data
7.9
61
|
Verified
Not enough data
8.4
59
Not enough data
6.4
6
Contacts
Not enough data
8.9
84
|
Verified
Not enough data
8.6
64
|
Verified
Not enough data
8.4
72
|
Verified
Insights
Not enough data
8.6
69
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.0
54
|
Verified
Not enough data
9.1
86
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
6.0
5
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
7.8
165
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
Not enough data
8.2
141
Not enough data
Feature Not Available
Not enough data
Lead Management
8.5
146
Not enough data
Feature Not Available
Not enough data
8.3
145
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Availability - Marketing Account Intelligence
7.7
73
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
75
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cognism
Cognism
Reply
Reply
Cognism and Reply are categorized as Lead Intelligence and Sales Intelligence
Unique Categories
Cognism
Cognism is categorized as Marketing Account Intelligence and Lead Mining
Reviews
Reviewers' Company Size
Cognism
Cognism
Small-Business(50 or fewer emp.)
26.0%
Mid-Market(51-1000 emp.)
52.8%
Enterprise(> 1000 emp.)
21.1%
Reply
Reply
Small-Business(50 or fewer emp.)
80.9%
Mid-Market(51-1000 emp.)
16.9%
Enterprise(> 1000 emp.)
2.1%
Reviewers' Industry
Cognism
Cognism
Computer Software
24.8%
Information Technology and Services
21.0%
Marketing and Advertising
6.8%
Financial Services
5.6%
Events Services
3.6%
Other
38.3%
Reply
Reply
Computer Software
18.2%
Marketing and Advertising
16.2%
Information Technology and Services
11.8%
Financial Services
5.5%
Staffing and Recruiting
5.2%
Other
43.0%
Alternatives
Cognism
Cognism Alternatives
Apollo.io
Apollo.io
Add Apollo.io
ZoomInfo Sales
ZoomInfo Sales
Add ZoomInfo Sales
Lusha
Lusha
Add Lusha
RocketReach
RocketReach
Add RocketReach
Reply
Reply Alternatives
Apollo.io
Apollo.io
Add Apollo.io
Instantly
Instantly
Add Instantly
Outreach
Outreach
Add Outreach
Outplay
Outplay
Add Outplay
Discussions
Cognism
Cognism Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach. We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Reply
Reply Discussions
Have you considered implementing the lead scoring and custom size of A/B test group?
2 Comments
Tasneem C.
TC
......Read more
Is there any plans to implement importing phone numbers from LinkedIn into the Chrome extensions?
2 Comments
Olivia M.
OM
Hi Chris, sure, that's what we are working on right now! Please stay in touch, we will announce that shortlyRead more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 Comments
Anastasia D.
AD
Extracting emails from LinkedInRead more