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Compare Cardlytics and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (44.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Cardlytics
Star Rating
(10)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CardlyticsThe Trade Desk
Star Rating
(148)4.4 out of 5
Market Segments
Mid-Market (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in its advanced targeting capabilities, with users highlighting its diverse audience options that allow for unique and complex targeting strategies, setting it apart from other demand-side platforms.
- Users say that Cardlytics provides valuable insights into consumer spending, thanks to its partnerships with various banks. This "birds eye view" helps businesses tailor their campaigns effectively, particularly in niche markets like women's fashion wear.
- Reviewers mention that The Trade Desk offers a streamlined platform with unmatched service, making it a top choice for agencies looking for a comprehensive suite of features. Users appreciate the platform's technical capabilities compared to competitors like DV360 and Amazon.
- According to verified reviews, Cardlytics is praised for enhancing customer loyalty and trust, which is crucial for brands aiming to build long-term relationships with their audience. This focus on customer engagement is a significant advantage for businesses in competitive markets.
- Users highlight that The Trade Desk has a quicker implementation process, with many finding the onboarding experience intuitive and user-friendly. This ease of setup is a notable benefit for teams looking to get started without extensive delays.
- G2 reviewers indicate that while both platforms have similar star ratings, The Trade Desk's higher overall user satisfaction score reflects its strong market presence and reliability, making it a preferred choice for many mid-market companies.
Pricing
Entry-Level Pricing
Cardlytics
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Cardlytics
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.8
10
8.5
127
Ease of Use
8.0
10
8.0
124
Ease of Setup
7.3
8
8.1
90
Ease of Admin
7.7
8
8.2
68
Quality of Support
7.8
10
8.8
126
Has the product been a good partner in doing business?
8.6
7
8.7
72
Product Direction (% positive)
10.0
10
8.7
123
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
88
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
88
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
88
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.4
78
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
88
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Campaign Activity
8.6
7
Not enough data
9.0
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
8.1
7
Not enough data
7.3
5
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cardlytics and The Trade Desk are categorized as Native Advertising
Unique Categories
Cardlytics is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Cardlytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Information Technology and Services
20.0%
Retail
10.0%
Restaurants
10.0%
Information Services
10.0%
Other
30.0%
Marketing and Advertising
63.8%
Retail
4.3%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.6%
Alternatives
Discussions
Cardlytics has no discussions with answers
The Trade Desk has no discussions with answers
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