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Compare Canto and Guru 
Featured Products
At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial 1 User Per Month
Canto
Star Rating
(1,672)4.5 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoGuru
Star Rating
(2,345)4.7 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 User Per Month
Browse all 3 pricing plansCanto vs Guru
When assessing the two solutions, reviewers found Guru easier to use, set up, and administer. Reviewers also preferred doing business with Guru overall.
- Reviewers felt that Guru meets the needs of their business better than Canto.
- When comparing quality of ongoing product support, reviewers felt that Guru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Guru over Canto.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Guru
Free trial
Free Trial
1 User Per Month
The AI-driven platform completely free for 30 days.
- See pricing page
Free Trial
Canto
No trial information availableGuru
Free Trial is available
Ratings
Meets Requirements
8.9
1,462
9.2
1,931
Ease of Use
8.7
1,474
9.2
1,953
Ease of Setup
8.3
898
9.3
969
Ease of Admin
8.7
855
9.0
475
Quality of Support
9.1
1,259
9.3
1,529
Has the product been a good partner in doing business?
9.2
839
9.4
428
Product Direction (% positive)
9.0
1,425
9.2
1,829
Features by Category
Interface and Performance
8.6
1233
|
Verified
Not enough data
8.5
1246
|
Verified
Not enough data
8.6
1261
|
Verified
Not enough data
8.5
1243
|
Verified
Not enough data
7.7
506
Not enough data
Asset Management
9.0
1210
|
Verified
Not enough data
8.8
1082
|
Verified
Not enough data
8.4
952
|
Verified
Not enough data
8.4
894
|
Verified
Not enough data
8.7
887
|
Verified
Not enough data
8.2
717
|
Verified
Not enough data
8.6
798
|
Verified
Not enough data
8.5
560
Not enough data
Media Types
8.6
1048
|
Verified
Not enough data
8.6
794
|
Verified
Not enough data
9.4
1254
|
Verified
Not enough data
Administration
8.2
704
|
Verified
Not enough data
8.7
1114
|
Verified
Not enough data
8.7
1062
|
Verified
Not enough data
7.9
749
|
Verified
Not enough data
7.9
660
|
Verified
Not enough data
Agentic AI - Digital Asset Management
7.0
66
Not enough data
Content Management
Not enough data
9.3
121
Not enough data
9.2
118
Not enough data
9.3
120
Content Discovery
Not enough data
9.3
120
Not enough data
9.3
120
Not enough data
9.2
119
Not enough data
8.9
109
Not enough data
9.3
108
Not enough data
9.1
110
Generative AI
Not enough data
9.3
80
Not enough data
9.3
81
Administration
Not enough data
9.2
681
Not enough data
9.2
678
Not enough data
9.1
672
Knowledge Management
Not enough data
9.6
804
Not enough data
9.2
745
Not enough data
9.2
704
Compliance
Not enough data
9.1
699
Not enough data
9.1
667
Not enough data
9.2
660
Not enough data
9.1
639
Customer Support
Not enough data
9.2
773
Not enough data
9.2
731
Not enough data
9.0
652
Data Security
Not enough data
9.2
638
Not enough data
9.2
636
Not enough data
9.3
660
Not enough data
9.1
639
Administration
Not enough data
9.2
690
Not enough data
9.3
712
Not enough data
9.4
781
Generative AI
Not enough data
9.0
496
Data Management
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Not enough data
Optimization
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Not enough data
Analytics
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Not enough data
Knowledge Pages
Not enough data
9.0
692
Not enough data
9.1
647
Not enough data
9.0
694
Not enough data
8.8
593
Not enough data
8.9
557
Not enough data
9.0
569
Knowledge Dissemination
Not enough data
8.9
672
Not enough data
9.0
675
Not enough data
9.5
753
Not enough data
9.1
725
Not enough data
9.1
592
Not enough data
9.2
592
Not enough data
9.3
588
Not enough data
9.0
558
Not enough data
9.1
573
Agentic AI - Knowledge Base
Not enough data
8.7
103
Not enough data
9.0
107
Not enough data
8.8
104
Compatibility
Not enough data
9.3
107
Not enough data
8.9
99
Not enough data
8.9
95
Agentic AI - Enterprise Search Software
Not enough data
8.6
53
Not enough data
8.7
44
Not enough data
8.9
49
Not enough data
8.8
44
Not enough data
9.0
50
Not enough data
8.7
44
Search Queries
Not enough data
9.1
99
Not enough data
9.4
101
Not enough data
9.1
94
Not enough data
9.1
89
Not enough data
9.3
104
AI powered search - Enterprise Search Software
Not enough data
8.5
40
Not enough data
8.4
33
Not enough data
9.5
40
Functionality
Not enough data
8.9
99
Not enough data
9.3
102
Not enough data
9.1
100
Compatibility - Enterprise Search Software
Not enough data
8.9
31
Not enough data
9.5
34
Not enough data
8.7
31
Functionality - Enterprise Search Software
Not enough data
8.9
31
Not enough data
9.6
31
Not enough data
9.2
32
Search Queries - Enterprise Search Software
Not enough data
9.0
32
Not enough data
9.2
34
Not enough data
8.5
35
Not enough data
9.3
32
Responses
Not enough data
8.6
61
Not enough data
8.7
68
Not enough data
9.2
73
Automation - AI Agents
Not enough data
8.7
56
Not enough data
8.4
65
Not enough data
8.2
67
Not enough data
8.9
61
Not enough data
9.0
58
Platform
Not enough data
8.7
65
Not enough data
8.8
62
Not enough data
8.6
67
Autonomy - AI Agents
Not enough data
8.9
64
Not enough data
8.9
64
Not enough data
8.7
69
Not enough data
8.9
60
Generative AI
Not enough data
9.0
73
Not enough data
8.9
72
Editing
6.5
115
Not enough data
7.9
120
Not enough data
5.7
112
Not enough data
6.8
110
Not enough data
Search
8.2
125
Not enough data
7.9
118
Not enough data
6.9
124
Not enough data
7.1
117
Not enough data
Permissions
8.3
122
Not enough data
8.5
122
Not enough data
8.4
119
Not enough data
Platform
8.0
117
Not enough data
8.4
119
Not enough data
7.4
117
Not enough data
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.1
25
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Customization - AI Agent Builders
Not enough data
9.7
11
Not enough data
9.2
8
Not enough data
9.0
5
Functionality - AI Agent Builders
Not enough data
9.3
10
Not enough data
9.2
11
Not enough data
9.7
5
Not enough data
8.3
11
Data and Analytics - AI Agent Builders
Not enough data
9.0
8
Not enough data
9.8
11
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
8.3
9
Not enough data
9.7
5
Not enough data
9.2
8
Not enough data
8.8
10
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Canto and Guru share no categories
Unique Categories
Canto is categorized as Digital Asset Management, Brand Asset Management, and Product Information Management (PIM)
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
64.0%
Computer Software
14.9%
Information Technology and Services
11.2%
Consumer Services
8.7%
Internet
6.4%
Financial Services
5.8%
Other
53.0%
Discussions
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
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