Compare CTM (formerly CallTrackingMetrics) and Nimbata 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free 1 Users & Account/ Brands Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansNimbata
Star Rating
(26)4.7 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Users & Account/ Brands Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallTrackingMetrics excels in overall user satisfaction, reflected in its higher G2 Score compared to Nimbata. Users appreciate the platform's adaptability and reliability, with one reviewer noting it as the "cornerstone of our attribution mechanics."
- Users say that Nimbata offers a straightforward setup process, making it an attractive option for those new to call tracking. Reviewers highlight the ease of managing multiple phone numbers and campaigns, calling it a "game-changer" for their teams.
- According to verified reviews, CallTrackingMetrics provides superior API integrations, particularly with Google Ads, which enhances its functionality for users who rely on these tools for marketing. This integration is a significant advantage for businesses looking to streamline their advertising efforts.
- Reviewers mention that while Nimbata has a slightly higher star rating, its lower total number of reviews suggests that its user base may not be as extensive as CallTrackingMetrics. This could impact the reliability of feedback for potential buyers.
- Users highlight the quality of support from both platforms, but Nimbata stands out for its responsive customer service, which many find helpful during setup and troubleshooting. One user specifically noted the "reactive support service" as a key benefit.
- G2 reviewers indicate that CallTrackingMetrics has a broader range of advanced features, such as dynamic number insertion and multi-channel call attribution, which are essential for businesses needing detailed analytics. Users have found these features to be highly effective in meeting their diverse needs.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Nimbata
Entry
Free
1 Users & Account/ Brands Per Month
Essential call tracking tool for marketers and businesses to know the volume of calls generated.
- Access to Local, National or Toll-Free numbers
- Offline Call Tracking
- Online Call Tracking
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Nimbata
Free Trial is available
Ratings
Meets Requirements
9.1
631
9.4
21
Ease of Use
8.6
637
9.5
22
Ease of Setup
8.4
534
9.2
22
Ease of Admin
8.6
530
9.5
20
Quality of Support
9.0
586
9.5
20
Has the product been a good partner in doing business?
9.2
525
9.4
19
Product Direction (% positive)
9.1
630
10.0
22
Features by Category
Call Analytics
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
6.8
11
Not enough data
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
9.0
17
9.1
249
8.4
16
8.8
180
8.2
16
Tracking
8.9
268
8.8
15
9.0
228
8.7
17
8.9
231
9.1
17
Analytics
9.0
296
9.0
16
9.3
300
9.3
16
8.7
271
8.4
15
8.4
102
8.6
13
Call Routing
8.9
169
8.0
16
8.9
150
8.2
14
8.6
137
8.6
15
Administration
8.5
85
8.9
15
9.2
131
9.0
16
9.1
150
9.2
16
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Nimbata are categorized as Conversation Intelligence and Inbound Call Tracking
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Sales Coaching, Outbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Nimbata has no unique categories
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nimbata
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Marketing and Advertising
32.0%
Health, Wellness and Fitness
16.0%
Consulting
8.0%
Hospital & Health Care
8.0%
Education Management
8.0%
Other
28.0%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
Nimbata has no discussions with answers
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