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Compare CAKE and Impartner PRM 
Featured Products
At a Glance
Market Segments
Small-Business (70.0% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Contact CAKE
No pricing available
CAKE
Star Rating
(64)4.5 out of 5
Market Segments
Small-Business (70.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansImpartner PRM
Star Rating
(548)4.5 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Impartner PRMCAKE vs Impartner PRM
When assessing the two solutions, reviewers found CAKE easier to use, set up, and administer. Reviewers also preferred doing business with CAKE overall.
- CAKE and Impartner PRM both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that CAKE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Impartner PRM over CAKE.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Impartner PRM
No pricing availableFree Trial
CAKE
No trial information availableImpartner PRM
Free Trial is available
Ratings
Meets Requirements
8.5
44
8.5
415
Ease of Use
8.4
45
8.2
419
Ease of Setup
8.3
29
7.7
337
Ease of Admin
8.2
27
8.1
354
Quality of Support
9.7
41
8.9
408
Has the product been a good partner in doing business?
9.2
28
8.9
357
Product Direction (% positive)
8.6
42
8.8
379
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
Not enough data
8.6
15
Not enough data
8.7
9
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.1
11
Not enough data
9.7
15
Not enough data
8.8
16
Not enough data
Affiliate Management
Not enough data
Not enough data
9.3
15
Not enough data
8.8
13
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Control
Not enough data
8.6
237
|
Verified
Not enough data
8.1
222
|
Verified
Not enough data
7.8
173
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.5
190
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
7.3
10
Not enough data
7.5
10
Not enough data
8.3
9
Not enough data
8.6
13
Not enough data
8.0
9
Not enough data
7.0
10
Not enough data
7.0
9
Not enough data
7.1
8
Not enough data
6.9
13
Not enough data
7.6
9
Not enough data
8.5
11
Agentic AI - Partner Relationship Management (PRM)
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.1
8
Platform Basics
Not enough data
8.1
66
Not enough data
8.6
82
Not enough data
8.7
77
Campaign Execution
Not enough data
7.9
55
Not enough data
7.4
48
Not enough data
7.5
48
Not enough data
7.5
47
Not enough data
7.5
52
Not enough data
7.7
50
Agentic AI - Secure Email Gateway
Not enough data
Not enough data
Reporting
Not enough data
7.5
54
Not enough data
8.0
63
Not enough data
7.8
45
Additional Features
Not enough data
7.9
72
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Account Mapping
Not enough data
7.1
52
Not enough data
7.3
50
Not enough data
6.9
49
Partner Discovery
Not enough data
7.0
45
Not enough data
7.1
43
Not enough data
7.4
51
Partner Collaboration
Not enough data
7.9
56
Not enough data
7.6
46
Not enough data
7.9
46
Analytics
Not enough data
7.6
44
Not enough data
7.7
44
Not enough data
7.3
49
Integrations
Not enough data
7.5
47
Not enough data
8.5
62
Not enough data
7.5
44
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CAKE and Impartner PRM share no categories
Unique Categories
CAKE is categorized as Affiliate Marketing, E-Commerce Analytics, Marketing Analytics, Attribution, Cross-Channel Advertising, Digital Analytics, and Mobile Attribution
Impartner PRM is categorized as Partner Relationship Management (PRM), Through-Channel Marketing, and Partner Ecosystem Platforms
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Impartner PRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
41.7%
Financial Services
28.3%
Internet
8.3%
Health, Wellness and Fitness
3.3%
Education Management
3.3%
Other
15.0%
Computer Software
27.6%
Information Technology and Services
25.0%
Computer & Network Security
14.0%
Telecommunications
4.7%
Financial Services
4.1%
Other
24.6%
Alternatives
Discussions
CAKE has no discussions with answers
Why don't you have better reporting capability to output data that is captured on your platform?
2 Comments
MW
Yes please. A google sheets add on capability would be nice to be able to mass update and push back to PRM. Read more
What is Impartner PRM?
1 Comment
SD
Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner...Read more
What Is Impartner Co-Branded Collateral?
1 Comment
Official Response from Impartner PRM
A secure, mobile-responsive web application
> As much as 60% of your portal traffic will come from mobile devices. Give your partners the mobile experience...Read more
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