
I use CAKE for affiliate marketing and tracking conversions, which helps me optimize campaigns and boost ROI. CAKE solves tracking headaches and attribution confusion, making it easier to prove ROI and scale campaigns. I find the smart pixels and conversion tracking features valuable because they provide accurate attribution and help optimize ad spend. Integrating CAKE with Google Analytics and Facebook Ads makes tracking and attribution seamless. We switched from Voluum to CAKE because of its better tracking and more transparent pricing, and the team loved the switch. The initial setup was pretty straightforward, and CAKE's team helped with onboarding, going live in just a week. Review collected by and hosted on G2.com.
I find reporting customization could be more flexible. Sometimes data sync takes a bit. For reporting, more drag-and-drop options would help build custom reports faster. For data sync, real-time updates would reduce delays. Review collected by and hosted on G2.com.
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