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CAKE

CAKE Alternatives & Competitors

(59)4.5 out of 5

Looking for alternatives to CAKE? Tons of people want Marketing Analytics Software to help with real-time reporting, mobile reporting, and custom reports and dashboards. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Marketing Analytics Software that reviewers voted best overall compared to CAKE. Based on reviewer data you can see how CAKE stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. Impact, TUNE, Mixpanel, and AdRoll are the most popular alternatives and competitors to CAKE.

Top Alternatives to CAKE

  • Impact
  • TUNE
  • Mixpanel
  • AdRoll
  • Marin Software

Top 20 Alternatives & Competitors to CAKE

    #1
    #1
  1. Impact

    (176)4.3 out of 5

    Impact digital marketing platform is a platform that enables significant improvement in the return on global advertising spend for brands and agencies, it provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics.

    Categories in common with CAKE:
  2. Impact digital marketing platform is a platform that enables significant improvement in the return on global advertising spend for brands and agencies, it provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics.

    Categories in common with CAKE:

    RH
    Impact Radius has a very easy-to-use UI and great tracking capabilities - down to the conversion level. The dashboards make grabbing important information for the team and my boss a piece of cake.

    Reviewers say compared to CAKE, Impact is:

    Slower to reach roi
    Better at meeting requirements
    Easier to admin
    #2
    #2
  3. TUNE

    (103)4.2 out of 5
    Optimized for quick response

    Empowering performance marketers of all kinds to build, manage, and grow their partner programs and networks on mobile and web.

    Categories in common with CAKE:
  4. Empowering performance marketers of all kinds to build, manage, and grow their partner programs and networks on mobile and web.

    Categories in common with CAKE:

    David B.
    DB
    the tracking, mobile technology. The support had always been great and the company culture stellar. It's a great platform with awesome API's. I'm interested to see what is next for the team - which...Read more

    Reviewers say compared to CAKE, TUNE is:

    Slower to reach roi
    Easier to admin
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
    Learn More
    #3
    #3
  5. Mixpanel

    (383)4.3 out of 5
    Optimized for quick response

    Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with CAKE:
  6. Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with CAKE:

    UT
    I love Mixpanel's interface. Someone that is not familiar with data visualization can easily jump in and start creating reports with not much prior experience.

    Reviewers say compared to CAKE, Mixpanel is:

    Slower to reach roi
    More expensive
    #4
    #4
  7. AdRoll

    (447)3.9 out of 5

    Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

    Categories in common with CAKE:
  8. Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

    Categories in common with CAKE:

    Tracy K.
    TK
    User friendliness, once you get the hang of it it’s a piece of cake

    Reviewers say compared to CAKE, AdRoll is:

    Slower to reach roi
    #5
    #5
  9. Marin Software

    (446)3.9 out of 5
    Optimized for quick response

    Marin Software provides a unified platform for search, social, and eCommerce advertising.

    Categories in common with CAKE:
  10. Marin Software provides a unified platform for search, social, and eCommerce advertising.

    Categories in common with CAKE:

    UM
    Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent.

    Reviewers say compared to CAKE, Marin Software is:

    Slower to reach roi
    More expensive
    #6
    #6
  11. Google Analytics

    (5,168)4.5 out of 5

    Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with CAKE:
  12. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with CAKE:

    UH
    I enjoy the unique attributes I can inform our users and stakeholders on about the activity on our website. By showing what devices are used the most and what time of day users visit our website, I...Read more

    Reviewers say compared to CAKE, Google Analytics is:

    Slower to reach roi
    Better at meeting requirements
    Easier to admin
    #7
    #7
  13. Looker

    (834)4.4 out of 5

    Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with CAKE:
  14. Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with CAKE:

    Kevin A.
    KA
    Looker allows me to dig into our database and generate retrospective reviews as well as showing me live data used for daily operations. I can build looks by myself and don't have to wait for a BI...Read more

    Reviewers say compared to CAKE, Looker is:

    Slower to reach roi
    Better at meeting requirements
    More expensive
    #8
    #8
  15. Heap

    (460)4.4 out of 5
    Optimized for quick response

    Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with CAKE:
  16. Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with CAKE:

    AR
    Heap makes it very easy to create and share reports on the fly. The ability you have to view event counts retroactively also puts less pressure on dev and e-commerce teams to set up events prior to...Read more

    Reviewers say compared to CAKE, Heap is:

    Slower to reach roi
    Easier to set up
    Easier to admin
    #9
    #9
  17. HubSpot Marketing Hub

    (6,397)4.4 out of 5
    Optimized for quick response

    HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Categories in common with CAKE:
  18. HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Categories in common with CAKE:

    Kevin D.
    KD
    A lot of Hubspot is done for you. I don't mean they've automated everything that makes email automation and marketing operations fun and take it away... actually quite the opposite. They've taken a...Read more

    Reviewers say compared to CAKE, HubSpot Marketing Hub is:

    Slower to reach roi
    More expensive
    Easier to admin
    #10
    #10
  19. Semrush

    (1,004)4.5 out of 5

    Online Visibility and Content Marketing SaaS Platform

    Categories in common with CAKE:
  20. Online Visibility and Content Marketing SaaS Platform

    Categories in common with CAKE:

    Achir s.
    AS
    SEMrush offers a lot of features and functionality but there is something, it is well known for i.e. the competition analysis. It is another great tool just like Ahrefs for competition analysis. It...Read more

    Reviewers say compared to CAKE, Semrush is:

    Slower to reach roi
    Easier to admin
    Better at meeting requirements
    #11
    #11
  21. SharpSpring

    (618)4.5 out of 5
    Optimized for quick response

    SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with CAKE:
  22. SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with CAKE:

    AM
    Best way to manage active conversations. Also, the way how you can create and manage active opportunities is quite useful when you are managing a large number of leads. Also, the team is able to...Read more

    Reviewers say compared to CAKE, SharpSpring is:

    Slower to reach roi
    Easier to admin
    Better at meeting requirements
    #12
    #12
  23. LeanData

    (415)4.6 out of 5
    Optimized for quick response

    LeanData helps companies make the most of their demand through lead to account matching and intelligent lead routing.

    Categories in common with CAKE:
  24. LeanData helps companies make the most of their demand through lead to account matching and intelligent lead routing.

    Categories in common with CAKE:

    SL
    Leandata has been an incredibly powerful tool to keep in our tech stack that allows us to do more with our data than we could have ever imagined. Being in the "B2B" space but often working with...Read more

    Reviewers say compared to CAKE, LeanData is:

    Slower to reach roi
    Better at meeting requirements
    Easier to admin
    #13
    #13
  25. ActiveCampaign

    (6,498)4.6 out of 5
    Optimized for quick response

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Categories in common with CAKE:
  26. ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Categories in common with CAKE:

    Mochilero H.
    MH
    Automatation tools allow ro do all the hard work of following propects a piexe of cake.

    Reviewers say compared to CAKE, ActiveCampaign is:

    Slower to reach roi
    Better at meeting requirements
    Easier to admin
    #14
    #14
  27. Mailchimp All-in-One Marketing Platform

    (4,393)4.4 out of 5

    Turn audience insights into personalized marketing with a platform that gets smarter over time.

    Categories in common with CAKE:
  28. Turn audience insights into personalized marketing with a platform that gets smarter over time.

    Categories in common with CAKE:

    Abbie B.
    AB
    Mailchimp is an amazing tool that enables it's users to see who opened, clicked, or interacted with an email marketing campaign. I love the ease of use and ability to make stunning email campaigns...Read more

    Reviewers say compared to CAKE, Mailchimp All-in-One Marketing Platform is:

    Slower to reach roi
    Easier to admin
    Better at meeting requirements
    #15
    #15
  29. Pardot

    (1,758)3.9 out of 5
    Optimized for quick response

    Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Categories in common with CAKE:
  30. Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Categories in common with CAKE:

    Malik M.
    MM
    #1) The simplicity & intuitive layout of application: I have used Marketo, InfusionSoft, HubSpot, ActiveCampaign & bunch of other platforms but Pardot is the best when it comes to ease of...Read more

    Reviewers say compared to CAKE, Pardot is:

    Slower to reach roi
    More expensive
    #16
    #16
  31. Cision Communications Cloud

    (1,029)4.0 out of 5
    Optimized for quick response

    Cision Comms Cloud® helps you execute PR campaigns that drive real business results – and gives you the metrics to prove it. The Cision Communications Cloud allows you to easily target the right journalists and influencers, engage audiences individually and at scale, measure the true value of earned media, and integrate those insights with your partners across marketing.

    Categories in common with CAKE:
  32. Cision Comms Cloud® helps you execute PR campaigns that drive real business results – and gives you the metrics to prove it. The Cision Communications Cloud allows you to easily target the right journalists and influencers, engage audiences individually and at scale, measure the true value of earned media, and integrate those insights with your partners across marketing.

    Categories in common with CAKE:

    Erin H.
    EH
    We have just used Cision as a distribution tool via PR Newswire but we really enjoyed the visibility report after the release as well as the large pool of journalists that received our release...Read more

    Reviewers say compared to CAKE, Cision Communications Cloud is:

    Slower to reach roi
    More expensive
    #17
    #17
  33. Act-On

    (875)4.1 out of 5
    Optimized for quick response

    The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Categories in common with CAKE:
  34. The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Categories in common with CAKE:

    Kristine M.
    KM
    No long term commitment and clear price transparency. (Some of their competitors nickel/dime you to death with fine print and add-on items, plus lock you into a long-term commitment without even...Read more

    Reviewers say compared to CAKE, Act-On is:

    Slower to reach roi
    #18
    #18
  35. Adobe Analytics

    (726)4.0 out of 5

    Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with CAKE:
  36. Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with CAKE:

    IA
    It is very user friendly and improving day by dya

    Reviewers say compared to CAKE, Adobe Analytics is:

    Slower to reach roi
    More expensive
    #19
    #19
  37. CallRail

    (693)4.6 out of 5
    Optimized for quick response

    CallRail is a phone call tracking and analytics platform that helps businesses understand which marketing campaigns are delivering valuable phone call conversions.

    Categories in common with CAKE:
  38. CallRail is a phone call tracking and analytics platform that helps businesses understand which marketing campaigns are delivering valuable phone call conversions.

    Categories in common with CAKE:

    Chris L.
    CL
    It's super easy to use! But not so simple that it loses quality. On top of that it's the most affordable call tracking software on the market.

    Reviewers say compared to CAKE, CallRail is:

    Slower to reach roi
    Easier to admin
    Easier to set up
    #20
    #20
  39. Smartlook

    (636)4.7 out of 5
    Optimized for quick response

    Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with CAKE:
  40. Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with CAKE:

    Camilo A.
    CA
    Recordings and heatmaps are pretty handy for overall costumer experience

    Reviewers say compared to CAKE, Smartlook is:

    Slower to reach roi
    Easier to admin
    Easier to set up