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Compare CAKE and Captiv8 
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At a Glance
Market Segments
Small-Business (71.2% of reviews)
Enterprise (50.6% of reviews)
Entry-Level Pricing
Contact CAKE
No pricing available
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansCaptiv8
Star Rating
(502)4.7 out of 5
Market Segments
Enterprise (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Captiv8CAKE vs Captiv8
When assessing the two solutions, reviewers found Captiv8 easier to use, set up, and administer. Reviewers also preferred doing business with Captiv8 overall.
- Reviewers felt that Captiv8 meets the needs of their business better than CAKE.
- When comparing quality of ongoing product support, reviewers felt that CAKE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Captiv8 over CAKE.
Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Captiv8
No pricing availableFree Trial
CAKE
No trial information availableCaptiv8
No trial information availableRatings
Meets Requirements
8.4
43
9.2
422
Ease of Use
8.4
44
9.1
427
Ease of Setup
8.3
28
9.1
266
Ease of Admin
8.2
27
9.1
179
Quality of Support
9.7
40
9.6
420
Has the product been a good partner in doing business?
9.2
28
9.5
187
Product Direction (% positive)
8.6
41
9.4
404
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.3
15
9.8
62
8.6
15
9.9
62
8.7
9
9.7
59
Agentic AI - Affiliate Marketing
Not enough data
10.0
5
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
10.0
6
Tracking Options
9.1
11
9.7
61
9.7
15
9.8
63
8.8
16
9.9
59
Affiliate Management
Not enough data
9.8
63
9.3
15
9.7
62
8.8
13
9.7
62
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Not enough data
Influencer Marketing
Not enough data
8.9
311
|
Verified
Not enough data
8.9
305
|
Verified
Not enough data
9.1
312
|
Verified
Not enough data
9.0
305
|
Verified
Not enough data
9.0
303
|
Verified
Not enough data
8.8
266
|
Verified
Not enough data
9.2
293
|
Verified
Not enough data
9.1
301
|
Verified
Not enough data
9.1
309
|
Verified
Not enough data
9.0
283
|
Verified
Not enough data
8.9
250
Not enough data
8.9
265
|
Verified
Not enough data
8.9
230
Not enough data
8.8
223
Agentic AI - Influencer Marketing Platforms
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.0
8
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CAKE and Captiv8 are categorized as Affiliate Marketing
Unique Categories
CAKE is categorized as E-Commerce Analytics, Marketing Analytics, Attribution, Cross-Channel Advertising, Digital Analytics, and Mobile Attribution
Captiv8 is categorized as Influencer Marketing Platforms
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Captiv8
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Marketing and Advertising
31.8%
Consumer Goods
6.8%
Hospital & Health Care
5.0%
Food & Beverages
4.6%
Health, Wellness and Fitness
4.2%
Other
47.6%
Discussions
CAKE has no discussions with answers
What is Captiv8 io?
4 Comments
AJ
Makes influencer marketing reporting a very easy lift for organizationsRead more
How do you use Captiv8?
2 Comments
DR
Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in...Read more
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