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Compare Bynder and iconik 
Featured Products
At a Glance
Market Segments
Mid-Market (50.5% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
Contact Us
Free
Bynder
Star Rating
(1,090)4.5 out of 5
Market Segments
Mid-Market (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Byndericonik
Star Rating
(25)4.6 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 7 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bynder excels in user satisfaction, with many praising its intuitive interface for managing large volumes of creative documents. Users appreciate the ease of finding assets without relying on a traditional folder-based system, which enhances daily usability.
- Users say that the onboarding experience with Bynder is particularly noteworthy, highlighting the dedicated support team that guides them through setup. This personalized approach has been described as "incredibly helpful," making the transition smoother for teams.
- Reviewers mention that iconik stands out for its hybrid cloud capabilities, allowing users to manage and access media seamlessly from both local storage and the cloud. This flexibility is especially beneficial for teams that require real-time collaboration on media assets.
- According to verified reviews, Bynder's quality of support is highly rated, with users noting the responsiveness and expertise of the support team. In contrast, while iconik also receives positive feedback for tech support, it does not match the same level of satisfaction reported for Bynder.
- G2 reviewers highlight that iconik's organizational features, such as the ability to comment directly on content, significantly improve collaboration. Users appreciate how this functionality reduces the chaos of scattered feedback, making it easier to keep everyone aligned.
- Users report that while both platforms have their strengths, Bynder's overall performance and user satisfaction metrics are notably higher, reflecting a more robust solution for digital asset management compared to iconik, which has a smaller user base and fewer recent reviews.
Pricing
Entry-Level Pricing
Bynder
Enterprise
Contact Us
Centralize all digital assets, manage asset storage and support creative and marketing teams to collaborate more efficiently during the creative process.
- Centralised content repository
- Collaboration & asset workflow tools
- Content creation & automation tools
iconik
Collaborators
Free
Invite external stakeholders for free to view or comment on shared content
- View shared assets and collections
- Review and approve
- Comment (shared assets only)
Free Trial
Bynder
Free Trial is available
iconik
Free Trial is available
Ratings
Meets Requirements
8.8
939
8.4
22
Ease of Use
8.8
953
8.8
23
Ease of Setup
8.3
778
8.6
21
Ease of Admin
8.6
746
7.8
9
Quality of Support
9.3
902
8.9
20
Has the product been a good partner in doing business?
9.3
733
8.3
10
Product Direction (% positive)
9.2
920
9.4
20
Features by Category
File Management
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.7
5
Agentic AI - Cloud Content Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
9.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
9.3
5
Administration
Not enough data
9.3
5
Not enough data
7.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Platform
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
9.0
7
Interface and Performance
8.5
673
|
Verified
7.8
12
8.6
662
|
Verified
8.6
13
8.9
696
|
Verified
7.8
12
8.7
681
|
Verified
8.2
12
7.4
482
8.2
12
Asset Management
9.0
666
|
Verified
8.6
13
8.9
654
|
Verified
8.5
13
8.3
590
|
Verified
8.1
12
8.4
602
|
Verified
9.2
12
8.6
565
|
Verified
7.6
12
8.6
532
|
Verified
7.4
12
8.6
567
|
Verified
7.5
12
8.6
490
Feature Not Available
Media Types
8.6
605
|
Verified
9.0
12
8.4
517
|
Verified
8.5
12
9.2
665
|
Verified
8.9
12
Administration
8.0
534
|
Verified
8.9
12
8.9
658
|
Verified
8.8
12
8.8
610
|
Verified
8.3
12
7.7
478
|
Verified
8.6
12
7.7
431
|
Verified
8.3
12
Agentic AI - Digital Asset Management
7.5
70
7.3
11
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
7.2
53
Not enough data
Feature Not Available
Not enough data
6.8
47
Not enough data
6.8
47
Not enough data
Agentic AI - Creative Management Platforms
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
Testing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
41
Not enough data
Customization
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
9.8
7
Not enough data
9.0
7
Organization
Not enough data
9.0
5
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.0
7
Agentic AI - Video CMS
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Protection
9.2
61
Not enough data
8.6
50
Not enough data
9.1
65
Not enough data
8.9
61
Not enough data
Feature Not Available
Not enough data
9.0
64
Not enough data
8.5
57
Not enough data
8.8
50
Not enough data
Content Type
8.9
51
Not enough data
9.0
50
Not enough data
Content Creation
9.2
25
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Feature Not Available
Editing
6.5
254
Not enough data
7.4
266
Not enough data
6.1
241
Not enough data
6.8
248
Not enough data
Search
8.8
285
Not enough data
7.9
254
Not enough data
7.6
271
Not enough data
7.7
257
Not enough data
Permissions
8.5
275
Not enough data
8.7
281
Not enough data
8.6
271
Not enough data
Platform
8.0
255
Feature Not Available
7.9
260
Not enough data
7.4
243
Not enough data
Agentic AI - Brand Asset Management
7.2
29
Not enough data
6.6
30
Not enough data
7.6
29
Not enough data
7.2
27
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
Planning
6.3
68
Not enough data
Publishing
6.8
68
Not enough data
Social Media
6.5
67
Not enough data
Planning
6.7
219
Not enough data
Generative AI
6.5
70
Not enough data
6.2
66
Not enough data
6.1
67
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
6.9
8
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
6.9
8
Not enough data
7.6
9
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
Agentic AI - Content Distribution
6.9
24
Not enough data
6.8
24
Not enough data
7.3
24
Not enough data
6.4
22
Not enough data
6.8
24
Not enough data
6.7
23
Not enough data
Planning
6.7
219
Not enough data
Categories
Categories
Shared Categories
Bynder and iconik are categorized as Brand Asset Management, Content Experience Platforms, and Digital Asset Management
Unique Categories
Bynder is categorized as Digital Rights Management (DRM), Content Creation, Creative Management Platforms, and Content Distribution
iconik is categorized as Video CMS and Cloud Content Collaboration
Reviews
Reviewers' Company Size
Bynder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iconik
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.4%
Consumer Goods
5.6%
Manufacturing
4.0%
Non-Profit Organization Management
4.0%
Retail
3.8%
Other
71.3%
Marketing and Advertising
16.7%
Media Production
12.5%
Entertainment
8.3%
Computer Software
8.3%
Manufacturing
4.2%
Other
50.0%
Discussions
Is there a trial version I can sign up for?
2 Comments
SP
https://medium.com/mobiotics/digital-rights-management-software-what-is-it-and-how-does-it-work-36a22ef61191Read more
How long does it take to develop a portal?
2 Comments
MB
Didn't realize this was product specific - so feel free to ignore as needed.
"a portal" is a pretty generic requirement - something as simple as a "contact...Read more
Can the system be integrated to an existing one?
2 Comments
SP
Yes, you can integrate with an existing one, you go through this article which will help you to understand the complete...Read more
iconik has no discussions with answers
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