Backlight

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127 reviews
  • 5 profiles
  • 22 categories
Average star rating
4.3
#1 in 1 categories
Grid® leader
Serving customers since
2021
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Backlight Reviews

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Profile Name
Star Rating
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4
Verified User
G
Verified User
Small-Business (50 or fewer emp.)
11/09/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Streamlined Media Workflows, Though AI Needs Refinement

I really like iconik’s repurposing and publishing features. They help us find and use the media we’ve already collected for new campaigns, which saves our clients from having to pay for more shoots every time. The AI search makes it easy to find what we’re looking for, and our team can collaborate on the same project across distributed teams without losing admin controls. I also like that iconik works with our Adobe tools, AWS S3 storage, and different editing programs. Setup was pretty easy once we finished migrating our assets, and the workflow is a night-and-day difference from managing media in manual folder structures. It helps our team work faster.
Verified User
AN
Software Developer
Small-Business (50 or fewer emp.)
4/5

The API-first design of iconik allows for efficient automation of media management tasks, enabling quick integration and reducing the need for manual processes. Its flexibility in storage options and fast proxy playback enhances asset accessibility and management.

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Summarized using AI
HS
Hugo S.
workerMid-Market (51-1000 emp.)
11/06/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Quick media search and flexible media management solution

iconik provides a single source of truth for organizing, searching, previewing and sharing of all media. We can find the right clips / files easily and quickly by using metadata, tagging and search. The system has a modern, clean UI that makes searching, browsing and previews quick and easy. New users, including non-technical and external reviewers can be brought up to speed quickly with minimal training. Automated speech to text transcription and visual AI tagging makes searching huge video libraries easy. Cost effective when compared to enterprise MAM solutions. Need to monitor credit usage.

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HQ Location:
Boston, Massachusetts

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What is Backlight?

Thousands of media teams use Backlight products to modernize their content operations, unlock creative potential, and transform businesses. We build with purpose, and know exactly what it takes to make impactful content at scale. Through our integrated suite of solutions, including iconik, cinesync, ftrack, celtx, wildmoka, and zype, we empower creative and production teams to focus on what matters most: crafting compelling stories. Our success is directly tied to our customers' success — we stay ahead so they stay ahead, pushing boundaries with rigor, always building for the long-term.

Details

Year Founded
2021