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Compare Brand24 and Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (65.1% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
$199.00 Per Month
$199.00 1 user Per Month
Brand24
Star Rating
(324)4.6 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansHootsuite
Star Rating
(6,693)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say Brand24 stands out for its social listening capabilities, particularly in monitoring share of voice (SOV). Reviewers find it valuable for capturing brand mentions, which helps them stay engaged in relevant conversations. One user noted, "I use Brand24 for social listening and SOV monitoring," emphasizing its effectiveness in brand reputation management.
- Reviewers mention that Hootsuite's customer support is a significant advantage, with many users praising the responsiveness and helpfulness of their representatives. A user shared, "The customer support is also great," indicating that assistance is readily available when needed.
- According to verified reviews, Brand24's reporting features are particularly appreciated, with users highlighting the AI Insights report as a time-saver. One user stated, "I particularly like the AI Insights report from Brand24," showcasing its ability to generate concise summaries for clients with minimal effort.
- G2 reviewers report that while Hootsuite has a slightly lower ease of use rating, it still provides a robust platform for social media management. Users have noted that it helps them stay organized and on top of important dates, which is crucial for maintaining a consistent online presence.
- Users say Brand24 offers superior sentiment analysis and alert systems, which are essential for quick responses to potential reputation crises. A reviewer mentioned, "The accuracy of sentiment analysis and its customized alert system are crucial," highlighting how these features empower users to react swiftly to online mentions.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Brand24
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
9.0
296
8.4
6,032
Ease of Use
9.2
302
8.6
6,108
Ease of Setup
8.9
176
8.7
3,895
Ease of Admin
9.0
154
8.6
2,548
Quality of Support
9.6
277
8.2
4,521
Has the product been a good partner in doing business?
9.3
146
8.6
2,320
Product Direction (% positive)
9.1
299
8.0
5,946
Features by Category
Social Analytics
8.8(won by 1.3)
111
7.5
2146
8.7(won by 0.8)
112
7.9
2352
8.9(won by 0.3)
115
8.6
2481
Feature Not Available
7.4(won by default)
1812
8.4(won by 1.0)
102
7.4
2037
9.0(won by 1.4)
44
7.6
1486
8.5(won by 1.0)
45
7.5
1447
Reports & Dashboards
8.4(won by 0.3)
114
8.1
2388
9.0(won by 0.7)
117
8.3
2362
9.0(won by 0.6)
56
8.4
2326
8.3(won by 1.2)
42
7.1
1388
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
7.7(won by 1.1)
5
6.6
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
7.3(won by 0.6)
5
6.7
146
Content & Collaboration
Not enough data
9.0
2750
Not enough data
8.0
2571
Not enough data
8.0
2515
Not enough data
7.8
2397
Not enough data
8.2
2527
Not enough data
8.1
2521
Social Management
Not enough data
8.1
4482
Not enough data
8.9
4967
Not enough data
8.2
4479
Not enough data
8.4
4798
Not enough data
7.1
3471
Not enough data
8.0
2530
Not enough data
7.9
2149
Agentic AI - Social Media Management
Not enough data
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
81
Not enough data
Geographic Coverage
8.3
73
Not enough data
8.7
74
Not enough data
8.8
69
Not enough data
Reporting
8.8
80
Not enough data
8.8
82
Not enough data
8.8
72
Not enough data
9.2
76
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
667
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Platform
Not enough data
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Monitoring & Listening
8.8
215
8.1
1910
8.5
207
7.2
1508
9.4
84
8.2
701
9.1
79
8.0
676
8.8
73
7.9
669
8.6
69
7.7
648
Agentic AI - Social Media Listening Tools
7.8
10
7.3
59
7.2
9
7.2
59
7.7
10
7.4
58
8.0
9
7.3
59
8.0
9
7.4
59
Data Management & Analysis
7.9
212
7.5
1356
8.8
213
8.1
1860
9.0
75
8.2
718
8.4
70
7.8
646
Categories
Categories
Shared Categories
Brand24 and Hootsuite are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.3%
Information Technology and Services
8.8%
Internet
7.6%
Computer Software
7.6%
Public Relations and Communications
3.5%
Other
49.2%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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