# Brand24 vs Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in its ability to manage multiple social media accounts seamlessly. Users appreciate the feature that allows them to schedule posts across various platforms with a single action, making it particularly beneficial for those managing multiple clients.
- **Users say** Brand24 stands out for its real-time monitoring capabilities, with many praising its accuracy in sentiment analysis. This feature enables users to gauge public perception instantly, which is crucial for making informed marketing decisions.
- **Reviewers mention** that Hootsuite's user interface is not only beautiful but also intuitive, leading to a smooth setup process. New users have expressed surprise at how easy it is to get started, which can be a significant advantage for teams looking to implement a social media tool quickly.
- **According to verified reviews** , Brand24's reporting features are highly valued, with users highlighting the tool's ability to generate clear and actionable insights. The AI Assistant for customizing reports is particularly appreciated, making it easier for users to drill down into specific data points.
- **G2 reviewers report** that while Hootsuite has a broader range of features, Brand24's focus on brand monitoring and keyword tracking is impressive. Users have noted that Brand24 provides a more in-depth analysis of brand mentions and trends, which can be vital for PR and marketing strategies.
- **Users say** that Hootsuite's competitive analysis tools are a strong point, allowing users to keep an eye on what competitors are doing. This feature, combined with the calendar view for scheduling, helps users stay organized and informed about their social media landscape.



| | Brand24 | Hootsuite | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 347 | 7,223 | 
| **Largest Market Segment** | Small-Business (65.5% of reviews) | Small-Business (59.5% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | $99.00 1 user Per Month | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 9.0 (313 reviews) | 8.5 (6323 reviews) | 
  | **Ease of Use** | 9.2 (319 reviews) | 8.6 (6404 reviews) | 
  | **Ease of Setup** | 8.9 (192 reviews) | 8.7 (4186 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 8.6 (2560 reviews) | 
  | **Quality of Support** | 9.5 (294 reviews) | 8.2 (4748 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.6 (2332 reviews) | 
  | **Product Direction (% positive)** | 9.1 (312 reviews) | 8.0 (6193 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Hootsuite** | 7.5/10 | 2920 |

#### Social Analytics

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 7.5 (2165 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | 7.9 (2366 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 8.6 (2547 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 7.4 (1817 reviews) | 
| **Attribution** | 8.4 (102 reviews) | 7.4 (2049 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 7.6 (1495 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 7.5 (1455 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 8.1 (2416 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.3 (2381 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 8.4 (2428 reviews) | 
| **White Label** | 8.3 (42 reviews) | 7.1 (1393 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (150 reviews) | 
| **Cross-system Integration** | 7.7 (5 reviews) | 6.8 (163 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (148 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (151 reviews) | 
| **Decision Making** | 7.3 (5 reviews) | 6.8 (152 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Hootsuite** | 7.8/10 | 5468 |

#### Content & Collaboration

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Content Calendar** | Not enough data | 9.0 (2825 reviews) | 
| **Content Library** | Not enough data | 8.0 (2576 reviews) | 
| **Shared Inbox** | Not enough data | 8.0 (2546 reviews) | 
| **Approval Workflows** | Not enough data | 7.8 (2418 reviews) | 
| **Users and Permissions** | Not enough data | 8.2 (2537 reviews) | 
| **Content Creation** | Not enough data | 8.1 (2559 reviews) | 

#### Social Management

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.1 (4633 reviews) | 
| **Social Publishing** | Not enough data | 8.9 (5205 reviews) | 
| **Campaign Optimization** | Not enough data | 8.2 (4523 reviews) | 
| **Social Engagement** | Not enough data | 8.4 (4914 reviews) | 
| **Social Ads** | Not enough data | 7.1 (3484 reviews) | 
| **Campaign Planning** | Not enough data | 8.0 (2545 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.9 (2167 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (285 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (281 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (314 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (282 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (277 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (278 reviews) | 
| **Decision Making** | Not enough data | 7.2 (272 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Hootsuite** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 9.2 (85 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | Not enough data | 
| **National Media** | 8.8 (76 reviews) | Not enough data | 
| **International Media** | 8.8 (69 reviews) | Not enough data | 

#### Reporting

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Hootsuite** | 8.0/10 | 705 |

#### Platform Interoperability

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.7 (565 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (61 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (61 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (62 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (61 reviews) | 
| **Decision Making** | Not enough data | 7.8 (62 reviews) | 

#### Social Functionality

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.4 (670 reviews) | 

#### Campaign Management

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.4 (677 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (668 reviews) | 
| **Reach** | Not enough data | 8.1 (658 reviews) | 
| **Bulk Editing** | Not enough data | 7.9 (668 reviews) | 
| **Batch Uploading** | Not enough data | 8.1 (666 reviews) | 
| **Brand Safety** | Not enough data | 8.4 (654 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (649 reviews) | 
| **Frequency Capping** | Not enough data | 7.8 (634 reviews) | 
| **Budget Pacing** | Not enough data | 7.7 (636 reviews) | 
| **Creative Optimization** | Not enough data | 8.1 (630 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (622 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (622 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (618 reviews) | 

#### Targeting

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Targeting** | Not enough data | 8.1 (629 reviews) | 
| **Retargeting** | Not enough data | 7.8 (617 reviews) | 
| **Geo-Targeting** | Not enough data | 7.9 (618 reviews) | 
| **Contextual Targeting** | Not enough data | 7.8 (612 reviews) | 

#### Platform

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.8 (603 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (619 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (615 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (614 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (603 reviews) | 
| **Customization** | Not enough data | 8.2 (601 reviews) | 
| **Workflow Capability** | Not enough data | 8.3 (604 reviews) | 
| **Internationalization** | Not enough data | 8.0 (590 reviews) | 
| **Notifications** | Not enough data | 8.2 (595 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 255 |
| **Hootsuite** | 7.7/10 | 2308 |

#### Monitoring & Listening

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 8.1 (1918 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.2 (1510 reviews) | 
| **Brand Monitoring** | 9.4 (93 reviews) | 8.2 (723 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 8.0 (685 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 7.9 (679 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 7.7 (650 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | 7.4 (61 reviews) | 
| **Cross-system Integration** | 7.0 (9 reviews) | 7.3 (61 reviews) | 
| **Adaptive Learning** | 7.4 (9 reviews) | 7.4 (60 reviews) | 
| **Proactive Assistance** | 8.0 (9 reviews) | 7.4 (61 reviews) | 
| **Decision Making** | 8.1 (9 reviews) | 7.4 (61 reviews) | 

#### Data Management & Analysis

| Feature | Brand24 | Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 7.5 (1357 reviews) | 
| **Social Reporting** | 8.8 (218 reviews) | 8.1 (1868 reviews) | 
| **Alerts and Notifications** | 9.0 (76 reviews) | 8.2 (732 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 7.8 (652 reviews) | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Hootsuite (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Hootsuite | 
|---|---|---|
| **Small-Business** | 65.5% | 59.5% | 
| **Mid-Market** | 28.4% | 28.8% | 
| **Enterprise** | 6.1% | 11.8% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.9%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.0%

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.5%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (110 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6424 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3927 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-hootsuite)