Compare Brand24 and Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (65.7% of reviews)
Small-Business (59.3% of reviews)
Entry-Level Pricing
$199.00 Per Month
$199.00 1 user Per Month
Brand24
Star Rating
(338)4.6 out of 5
Market Segments
Small-Business (65.7% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansHootsuite
Star Rating
(6,715)4.3 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say Brand24 stands out for its social listening capabilities, particularly in monitoring share of voice (SOV). Reviewers find it valuable for capturing brand mentions, which helps them stay engaged in relevant conversations. One user noted, "I use Brand24 for social listening and SOV monitoring," emphasizing its effectiveness in brand reputation management.
- Reviewers mention that Hootsuite's customer support is a significant advantage, with many users praising the responsiveness and helpfulness of their representatives. A user shared, "The customer support is also great," indicating that assistance is readily available when needed.
- According to verified reviews, Brand24's reporting features are particularly appreciated, with users highlighting the AI Insights report as a time-saver. One user stated, "I particularly like the AI Insights report from Brand24," showcasing its ability to generate concise summaries for clients with minimal effort.
- G2 reviewers report that while Hootsuite has a slightly lower ease of use rating, it still provides a robust platform for social media management. Users have noted that it helps them stay organized and on top of important dates, which is crucial for maintaining a consistent online presence.
- Users say Brand24 offers superior sentiment analysis and alert systems, which are essential for quick responses to potential reputation crises. A reviewer mentioned, "The accuracy of sentiment analysis and its customized alert system are crucial," highlighting how these features empower users to react swiftly to online mentions.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Brand24
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
9.0
306
8.4
6,033
Ease of Use
9.2
312
8.6
6,109
Ease of Setup
8.9
185
8.6
3,898
Ease of Admin
8.9
157
8.6
2,546
Quality of Support
9.5
287
8.1
4,524
Has the product been a good partner in doing business?
9.4
149
8.5
2,318
Product Direction (% positive)
9.1
306
8.0
5,946
Features by Category
Social Analytics
8.8(won by 1.3)
113
7.5
2137
8.7(won by 0.8)
113
7.9
2342
8.9(won by 0.3)
116
8.6
2474
Feature Not Available
7.4(won by default)
1802
8.4(won by 1.0)
102
7.4
2027
9.0(won by 1.4)
45
7.6
1476
8.5(won by 1.0)
47
7.5
1437
Reports & Dashboards
8.4(won by 0.3)
117
8.1
2378
9.0(won by 0.7)
120
8.3
2352
9.0(won by 0.6)
57
8.4
2320
8.3(won by 1.2)
42
7.1
1379
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
144
7.7(won by 1.1)
5
6.6
143
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
144
7.3(won by 0.6)
5
6.7
144
Content & Collaboration
Not enough data
9.0
2741
Not enough data
8.0
2553
Not enough data
8.0
2500
Not enough data
7.8
2379
Not enough data
8.3
2509
Not enough data
8.1
2505
Social Management
Not enough data
8.1
4476
Not enough data
8.9
4970
Not enough data
8.2
4463
Not enough data
8.4
4791
Not enough data
7.1
3452
Not enough data
8.0
2511
Not enough data
7.9
2132
Agentic AI - Social Media Management
Not enough data
6.7
273
Not enough data
7.0
272
Not enough data
7.1
273
Not enough data
7.1
271
Not enough data
7.1
267
Not enough data
6.9
266
Not enough data
7.1
263
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
85
Not enough data
Geographic Coverage
8.3
75
Not enough data
8.8
76
Not enough data
8.8
69
Not enough data
Reporting
8.9
82
Not enough data
8.8
85
Not enough data
8.8
74
Not enough data
9.2
77
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Platform Interoperability
Not enough data
7.7
558
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
661
Campaign Management
Not enough data
8.4
665
Not enough data
8.1
660
Not enough data
8.1
651
Not enough data
7.9
659
Not enough data
8.1
657
Not enough data
8.4
648
Not enough data
8.2
642
Not enough data
7.8
628
Not enough data
7.7
630
Not enough data
8.1
623
Not enough data
8.0
616
Not enough data
7.5
616
Not enough data
7.7
610
Targeting
Not enough data
8.1
622
Not enough data
7.8
611
Not enough data
7.9
610
Not enough data
7.8
604
Platform
Not enough data
7.7
594
Not enough data
8.2
611
Not enough data
8.6
607
Not enough data
8.6
603
Not enough data
8.3
596
Not enough data
8.2
593
Not enough data
8.3
595
Not enough data
8.0
583
Not enough data
8.1
587
Monitoring & Listening
8.8
216
8.1
1909
8.5
207
7.2
1507
9.4
89
8.2
700
9.1
81
8.0
675
8.8
73
7.9
668
8.6
69
7.7
647
Agentic AI - Social Media Listening Tools
7.6
9
7.3
59
7.0
9
7.2
59
7.4
9
7.4
58
8.0
9
7.3
59
8.1
9
7.4
59
Data Management & Analysis
8.0
215
7.5
1355
8.8
215
8.1
1859
9.0
76
8.2
717
8.4
70
7.8
645
Categories
Categories
Shared Categories
Brand24 and Hootsuite are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.8%
Information Technology and Services
8.9%
Internet
7.4%
Computer Software
7.4%
Public Relations and Communications
4.6%
Other
48.9%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
What platforms/websites are monitored by Brand24?
1 Comment
Official Response from Brand24
Brand24 looks for mentions in publicly available places on the Internet.
This means we collect mentions from Facebook, Twitter, video & photo sharing sites...Read more
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,...Read more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
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