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Compare Bitly and Marin Software 
Featured Products
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
Free
No pricing available
Bitly
Star Rating
(853)4.5 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareBitly vs Marin Software
When assessing the two solutions, reviewers found Bitly easier to use, set up, and administer. Reviewers also preferred doing business with Bitly overall.
- Reviewers felt that Bitly meets the needs of their business better than Marin Software.
- When comparing quality of ongoing product support, reviewers felt that Bitly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Bitly over Marin Software.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Marin Software
No pricing availableFree Trial
Bitly
Free Trial is available
Marin Software
No trial information availableRatings
Meets Requirements
9.1
692
7.6
419
Ease of Use
9.4
699
7.6
419
Ease of Setup
9.3
331
7.1
246
Ease of Admin
9.1
246
7.8
251
Quality of Support
8.5
442
7.7
412
Has the product been a good partner in doing business?
8.9
218
8.0
250
Product Direction (% positive)
8.0
648
6.9
415
Features by Category
Channel Functionality
Not enough data
7.3
91
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
169
Not enough data
8.3
167
Not enough data
7.9
147
Not enough data
8.1
163
Not enough data
8.1
155
Not enough data
Feature Not Available
Not enough data
7.9
95
Not enough data
8.0
114
Not enough data
8.1
142
Not enough data
7.6
144
Not enough data
7.4
89
Not enough data
7.7
47
Not enough data
7.7
52
Targeting
Not enough data
8.0
135
Not enough data
7.9
121
Not enough data
7.6
136
Not enough data
7.6
113
Platform
Not enough data
7.9
131
Not enough data
8.4
152
Not enough data
8.6
154
Not enough data
8.1
155
Not enough data
8.4
136
Not enough data
7.9
143
Not enough data
8.2
140
Not enough data
8.2
112
Not enough data
8.1
145
Campaign Management & Optimization
Not enough data
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Analytics & Administration
Not enough data
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Platform
Not enough data
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
48
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
44
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
47
Not enough data
8.2(won by default)
47
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
9.3
360
Not enough data
8.4
354
Not enough data
8.0
266
Not enough data
8.6
326
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.6
12
Not enough data
7.3
11
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
169
Not enough data
8.3
167
Not enough data
7.9
147
Not enough data
8.1
163
Not enough data
8.1
155
Not enough data
Feature Not Available
Not enough data
7.9
95
Not enough data
8.0
114
Not enough data
8.1
142
Not enough data
7.6
144
Not enough data
7.4
89
Not enough data
7.7
47
Not enough data
7.7
52
Targeting
Not enough data
8.0
135
Not enough data
7.9
121
Not enough data
7.6
136
Not enough data
7.6
113
Mobile
Not enough data
8.0
91
Not enough data
7.7
47
Not enough data
7.7
52
Platform
Not enough data
7.9
131
Not enough data
8.4
152
Not enough data
8.6
154
Not enough data
8.1
155
Not enough data
8.4
136
Not enough data
7.9
143
Not enough data
8.2
140
Not enough data
8.2
112
Not enough data
8.1
145
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.0
68
Campaign Management
Not enough data
8.0
169
Not enough data
8.3
167
Not enough data
7.9
147
Not enough data
8.1
163
Not enough data
8.1
155
Not enough data
Feature Not Available
Not enough data
7.9
95
Not enough data
8.0
114
Not enough data
8.1
142
Not enough data
7.6
144
Not enough data
7.4
89
Not enough data
7.7
47
Not enough data
7.7
52
Targeting
Not enough data
8.0
135
Not enough data
7.9
121
Not enough data
7.6
136
Not enough data
7.6
113
Platform
Not enough data
7.9
131
Not enough data
8.4
152
Not enough data
8.6
154
Not enough data
8.1
155
Not enough data
8.4
136
Not enough data
7.9
143
Not enough data
8.2
140
Not enough data
8.2
112
Not enough data
8.1
145
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
99
Not enough data
8.4
119
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
7.1
66
Not enough data
7.1
68
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
82
Not enough data
Feature Not Available
Not enough data
8.1
72
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Bitly and Marin Software share no categories
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Content Analytics, Social Media Analytics, and Landing Page Builders
Marin Software is categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Computer Software
7.0%
Information Technology and Services
6.0%
Non-Profit Organization Management
5.4%
Real Estate
3.3%
Other
61.5%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
Marin Software has no discussions with answers
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