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Compare Basis and SmartyAds DSP 
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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSmartyAds DSP
Star Rating
(21)4.6 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Basis excels in Quality of Support with a score of 9.5, while SmartyAds DSP received a lower score of 8.5. Reviewers mention that Basis provides timely and effective assistance, making it a reliable partner for businesses.
- Reviewers mention that SmartyAds DSP shines in Campaign Management, particularly with its Campaign Dashboard scoring 9.5 compared to Basis's 8.1. Users say the intuitive interface allows for easier navigation and management of campaigns.
- G2 users highlight that Basis has a strong Cross-Device Advertising capability with a score of 9.0, while SmartyAds DSP also performs well at 8.8. Users report that both platforms effectively reach audiences across multiple devices, but Basis is noted for its seamless integration.
- Users on G2 report that SmartyAds DSP outperforms Basis in Brand Safety, scoring 9.4 against Basis's 8.5. Reviewers mention that SmartyAds DSP offers robust features to ensure ads are placed in safe environments, which is crucial for brand reputation.
- Reviewers mention that Basis has a lower score in Custom Reports (7.1) compared to SmartyAds DSP (9.3). Users say that the reporting capabilities in SmartyAds DSP are more flexible and customizable, allowing for better insights into campaign performance.
- Users report that both platforms have strong Mobile Functionality, but SmartyAds DSP edges out with a score of 9.6 compared to Basis's 9.0. Reviewers mention that SmartyAds DSP's in-app ads and mobile rich media capabilities are particularly effective in engaging users on mobile devices.
Pricing
Entry-Level Pricing
Basis
No pricing availableSmartyAds DSP
No pricing availableFree Trial
Basis
No trial information availableSmartyAds DSP
No trial information availableRatings
Meets Requirements
8.7
238
9.0
16
Ease of Use
8.3
241
9.1
16
Ease of Setup
8.1
156
8.3
6
Ease of Admin
8.2
148
7.7
5
Quality of Support
9.5
237
8.5
16
Has the product been a good partner in doing business?
9.4
151
8.7
5
Product Direction (% positive)
9.2
239
9.2
15
Features by Category
Channel Functionality
9.0
80
7.8
6
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.0
12
|
Verified
8.6
187
|
Verified
8.9
12
|
Verified
7.6
177
|
Verified
7.0
10
|
Verified
7.8
166
|
Verified
7.4
9
|
Verified
8.5
183
|
Verified
9.2
11
|
Verified
8.4
170
|
Verified
8.8
10
|
Verified
8.8
184
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.3
12
|
Verified
8.0
166
|
Verified
9.1
11
|
Verified
8.3
137
|
Verified
9.2
11
|
Verified
8.8
82
|
Verified
9.2
11
|
Verified
8.3
68
|
Verified
9.0
10
|
Verified
Targeting
8.9
193
|
Verified
8.6
12
|
Verified
8.9
182
|
Verified
9.1
11
|
Verified
8.7
187
|
Verified
9.3
12
|
Verified
8.4
181
|
Verified
8.8
7
Platform
7.1
121
|
Verified
Feature Not Available
7.0
170
|
Verified
8.8
11
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.9
11
|
Verified
8.5
142
|
Verified
8.8
8
8.2
38
7.8
10
|
Verified
8.2
140
|
Verified
8.5
10
|
Verified
8.5
105
|
Verified
8.7
10
|
Verified
7.4
154
|
Verified
8.8
10
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
8.3
5
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.0
12
|
Verified
8.6
187
|
Verified
8.9
12
|
Verified
7.6
177
|
Verified
7.0
10
|
Verified
7.8
166
|
Verified
7.4
9
|
Verified
8.5
183
|
Verified
9.2
11
|
Verified
8.4
170
|
Verified
8.8
10
|
Verified
8.8
184
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.3
12
|
Verified
8.0
166
|
Verified
9.1
11
|
Verified
8.3
137
|
Verified
9.2
11
|
Verified
8.8
82
|
Verified
9.2
11
|
Verified
8.3
68
|
Verified
9.0
10
|
Verified
Targeting
8.9
193
|
Verified
8.6
12
|
Verified
8.9
182
|
Verified
9.1
11
|
Verified
8.7
187
|
Verified
9.3
12
|
Verified
8.4
181
|
Verified
8.8
7
Mobile
8.9
62
8.3
5
8.8
82
|
Verified
9.2
11
|
Verified
8.3
68
|
Verified
9.0
10
|
Verified
Platform
7.1
121
|
Verified
Feature Not Available
7.0
170
|
Verified
8.8
11
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.9
11
|
Verified
8.5
142
|
Verified
8.8
8
8.2
38
7.8
10
|
Verified
8.2
140
|
Verified
8.5
10
|
Verified
8.5
105
|
Verified
8.7
10
|
Verified
7.4
154
|
Verified
8.8
10
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.0
12
|
Verified
8.6
187
|
Verified
8.9
12
|
Verified
7.6
177
|
Verified
7.0
10
|
Verified
7.8
166
|
Verified
7.4
9
|
Verified
8.5
183
|
Verified
9.2
11
|
Verified
8.4
170
|
Verified
8.8
10
|
Verified
8.8
184
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.3
12
|
Verified
8.0
166
|
Verified
9.1
11
|
Verified
8.3
137
|
Verified
9.2
11
|
Verified
8.8
82
|
Verified
9.2
11
|
Verified
8.3
68
|
Verified
9.0
10
|
Verified
Targeting
8.9
193
|
Verified
8.6
12
|
Verified
8.9
182
|
Verified
9.1
11
|
Verified
8.7
187
|
Verified
9.3
12
|
Verified
8.4
181
|
Verified
8.8
7
Platform
7.1
121
|
Verified
Feature Not Available
7.0
170
|
Verified
8.8
11
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.9
11
|
Verified
8.5
142
|
Verified
8.8
8
8.2
38
7.8
10
|
Verified
8.2
140
|
Verified
8.5
10
|
Verified
8.5
105
|
Verified
8.7
10
|
Verified
7.4
154
|
Verified
8.8
10
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.0
12
|
Verified
8.6
187
|
Verified
8.9
12
|
Verified
7.6
177
|
Verified
7.0
10
|
Verified
7.8
166
|
Verified
7.4
9
|
Verified
8.5
183
|
Verified
9.2
11
|
Verified
8.4
170
|
Verified
8.8
10
|
Verified
8.8
184
|
Verified
9.3
12
|
Verified
8.3
190
|
Verified
9.3
12
|
Verified
8.0
166
|
Verified
9.1
11
|
Verified
8.3
137
|
Verified
9.2
11
|
Verified
8.8
82
|
Verified
9.2
11
|
Verified
8.3
68
|
Verified
9.0
10
|
Verified
Targeting
8.9
193
|
Verified
8.6
12
|
Verified
8.9
182
|
Verified
9.1
11
|
Verified
8.7
187
|
Verified
9.3
12
|
Verified
8.4
181
|
Verified
8.8
7
Demand Side Platforms
7.8
135
|
Verified
7.6
9
|
Verified
7.0
156
|
Verified
7.2
10
|
Verified
8.6
159
|
Verified
8.6
12
|
Verified
Platform
7.1
121
|
Verified
Feature Not Available
7.0
170
|
Verified
8.8
11
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.9
11
|
Verified
8.5
142
|
Verified
8.8
8
8.2
38
7.8
10
|
Verified
8.2
140
|
Verified
8.5
10
|
Verified
8.5
105
|
Verified
8.7
10
|
Verified
7.4
154
|
Verified
8.8
10
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and SmartyAds DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising and Digital Audio Advertising
SmartyAds DSP has no unique categories
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
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