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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Enterprise (50.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisPrisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mediaocean excels in Display Functionality with a score of 9.0, making it a strong choice for those focused on visual advertising. In contrast, Basis offers a slightly lower score of 8.7 in Video Functionality, indicating it may not be as robust for video ad campaigns.
- Reviewers mention that Basis shines in Quality of Support, achieving a score of 9.5, which is significantly higher than Mediaocean's score of 8.7. This suggests that Basis may provide more responsive and effective customer service.
- G2 users highlight that Mediaocean's Cross-Device Advertising capabilities score 9.0, indicating strong performance in reaching audiences across multiple devices. Basis, while competitive, scores slightly lower in this area, which may affect users looking for comprehensive cross-device strategies.
- Users on G2 report that Basis has superior Mobile Functionality with a score of 9.0 compared to Mediaocean's 8.5. This could be a deciding factor for businesses prioritizing mobile advertising solutions.
- Reviewers mention that Mediaocean's Campaign Optimization features score 8.0, while Basis outperforms with a score of 8.3. This indicates that Basis may offer more effective tools for optimizing advertising campaigns.
- Users say that Basis provides better Fraud Protection with a consistent score of 8.4, while Mediaocean also scores 8.4 but lacks some of the advanced features that Basis offers, which could be crucial for advertisers concerned about ad fraud.
Pricing
Entry-Level Pricing
Basis
No pricing availablePrisma
No pricing availableFree Trial
Basis
No trial information availablePrisma
Free Trial is available
Ratings
Meets Requirements
8.7
238
8.3
394
Ease of Use
8.3
241
7.8
398
Ease of Setup
8.1
156
7.8
259
Ease of Admin
8.2
148
8.1
144
Quality of Support
9.5
237
8.0
370
Has the product been a good partner in doing business?
9.4
151
8.7
161
Product Direction (% positive)
9.2
239
8.0
385
Features by Category
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
289
8.3
190
|
Verified
7.3
272
8.6
187
|
Verified
7.5
268
7.6
177
|
Verified
6.8
270
7.8
166
|
Verified
7.0
267
8.5
183
|
Verified
7.3
243
8.4
170
|
Verified
7.3
234
8.8
184
|
Verified
6.8
208
8.3
190
|
Verified
7.4
270
8.0
166
|
Verified
6.8
237
8.3
137
|
Verified
6.9
231
8.8
82
|
Verified
6.8
209
8.3
68
|
Verified
7.1
212
Targeting
8.9
193
|
Verified
7.4
250
8.9
182
|
Verified
7.2
238
8.7
187
|
Verified
7.4
237
8.4
181
|
Verified
7.2
208
Platform
7.1
121
|
Verified
7.3
238
7.0
170
|
Verified
7.4
264
8.6
112
|
Verified
7.6
266
8.6
188
|
Verified
7.5
270
8.5
142
|
Verified
7.6
238
8.2
38
7.3
259
8.2
140
|
Verified
7.3
260
8.5
105
|
Verified
7.4
226
7.4
154
|
Verified
7.2
240
Platform Interoperability
Feature Not Available
6.9
89
Mobile Functionality
9.0
66
7.8
155
Agentic AI - Mobile Advertising
Not enough data
6.0
71
Not enough data
6.5
71
Not enough data
6.7
69
Not enough data
6.6
68
Not enough data
6.3
69
Not enough data
6.3
69
Campaign Management
8.1
192
|
Verified
7.8
289
8.3
190
|
Verified
7.3
272
8.6
187
|
Verified
7.5
268
7.6
177
|
Verified
6.8
270
7.8
166
|
Verified
7.0
267
8.5
183
|
Verified
7.3
243
8.4
170
|
Verified
7.3
234
8.8
184
|
Verified
6.8
208
8.3
190
|
Verified
7.4
270
8.0
166
|
Verified
6.8
237
8.3
137
|
Verified
6.9
231
8.8
82
|
Verified
6.8
209
8.3
68
|
Verified
7.1
212
Targeting
8.9
193
|
Verified
7.4
250
8.9
182
|
Verified
7.2
238
8.7
187
|
Verified
7.4
237
8.4
181
|
Verified
7.2
208
Mobile
8.9
62
7.3
128
8.8
82
|
Verified
6.8
209
8.3
68
|
Verified
7.1
212
Platform
7.1
121
|
Verified
7.3
238
7.0
170
|
Verified
7.4
264
8.6
112
|
Verified
7.6
266
8.6
188
|
Verified
7.5
270
8.5
142
|
Verified
7.6
238
8.2
38
7.3
259
8.2
140
|
Verified
7.3
260
8.5
105
|
Verified
7.4
226
7.4
154
|
Verified
7.2
240
Platform Interoperability
Feature Not Available
6.9
131
Video Functionality
8.7
65
7.5
170
Agentic AI - Video Advertising
Not enough data
6.3
104
Not enough data
6.6
104
Not enough data
6.6
104
Not enough data
6.5
105
Not enough data
6.4
106
Not enough data
6.6
106
Campaign Management
8.1
192
|
Verified
7.8
289
8.3
190
|
Verified
7.3
272
8.6
187
|
Verified
7.5
268
7.6
177
|
Verified
6.8
270
7.8
166
|
Verified
7.0
267
8.5
183
|
Verified
7.3
243
8.4
170
|
Verified
7.3
234
8.8
184
|
Verified
6.8
208
8.3
190
|
Verified
7.4
270
8.0
166
|
Verified
6.8
237
8.3
137
|
Verified
6.9
231
8.8
82
|
Verified
6.8
209
8.3
68
|
Verified
7.1
212
Targeting
8.9
193
|
Verified
7.4
250
8.9
182
|
Verified
7.2
238
8.7
187
|
Verified
7.4
237
8.4
181
|
Verified
7.2
208
Platform
7.1
121
|
Verified
7.3
238
7.0
170
|
Verified
7.4
264
8.6
112
|
Verified
7.6
266
8.6
188
|
Verified
7.5
270
8.5
142
|
Verified
7.6
238
8.2
38
7.3
259
8.2
140
|
Verified
7.3
260
8.5
105
|
Verified
7.4
226
7.4
154
|
Verified
7.2
240
Platform Interoperability
Not enough data
7.0(won by default)
110
Agentic AI - Social Media Advertising
Not enough data
6.3(won by default)
86
Not enough data
6.6(won by default)
87
Not enough data
6.8(won by default)
86
Not enough data
6.7(won by default)
87
Not enough data
6.6(won by default)
86
Not enough data
6.7(won by default)
87
Social Functionality
Not enough data
8.0(won by default)
196
Campaign Management
8.1(won by 0.3)
192
|
Verified
7.8
289
8.3(won by 1.0)
190
|
Verified
7.3
272
8.6(won by 1.1)
187
|
Verified
7.5
268
7.6(won by 0.8)
177
|
Verified
6.8
270
7.8(won by 0.8)
166
|
Verified
7.0
267
8.5(won by 1.2)
183
|
Verified
7.3
243
8.4(won by 1.1)
170
|
Verified
7.3
234
8.8(won by 2.0)
184
|
Verified
6.8
208
8.3(won by 0.9)
190
|
Verified
7.4
270
8.0(won by 1.2)
166
|
Verified
6.8
237
8.3(won by 1.4)
137
|
Verified
6.9
231
8.8(won by 2.0)
82
|
Verified
6.8
209
8.3(won by 1.2)
68
|
Verified
7.1
212
Targeting
8.9(won by 1.5)
193
|
Verified
7.4
250
8.9(won by 1.7)
182
|
Verified
7.2
238
8.7(won by 1.3)
187
|
Verified
7.4
237
8.4(won by 1.2)
181
|
Verified
7.2
208
Platform
7.1
121
|
Verified
7.3(won by 0.2)
238
7.0
170
|
Verified
7.4(won by 0.4)
264
8.6(won by 1.0)
112
|
Verified
7.6
266
8.6(won by 1.1)
188
|
Verified
7.5
270
8.5(won by 0.9)
142
|
Verified
7.6
238
8.2(won by 0.9)
38
7.3
259
8.2(won by 0.9)
140
|
Verified
7.3
260
8.5(won by 1.1)
105
|
Verified
7.4
226
7.4(won by 0.2)
154
|
Verified
7.2
240
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
289
8.3
190
|
Verified
7.3
272
8.6
187
|
Verified
7.5
268
7.6
177
|
Verified
6.8
270
7.8
166
|
Verified
7.0
267
8.5
183
|
Verified
7.3
243
8.4
170
|
Verified
7.3
234
8.8
184
|
Verified
6.8
208
8.3
190
|
Verified
7.4
270
8.0
166
|
Verified
6.8
237
8.3
137
|
Verified
6.9
231
8.8
82
|
Verified
6.8
209
8.3
68
|
Verified
7.1
212
Targeting
8.9
193
|
Verified
7.4
250
8.9
182
|
Verified
7.2
238
8.7
187
|
Verified
7.4
237
8.4
181
|
Verified
7.2
208
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.1
121
|
Verified
7.3
238
7.0
170
|
Verified
7.4
264
8.6
112
|
Verified
7.6
266
8.6
188
|
Verified
7.5
270
8.5
142
|
Verified
7.6
238
8.2
38
7.3
259
8.2
140
|
Verified
7.3
260
8.5
105
|
Verified
7.4
226
7.4
154
|
Verified
7.2
240
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Prisma are categorized as Cross-Channel Advertising, Video Advertising, and Mobile Advertising
Unique Categories
Basis is categorized as Native Advertising, Demand Side Platform (DSP), Display Advertising, and Digital Audio Advertising
Prisma is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
70.5%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Prisma has no discussions with answers
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