Compare Attentive and Customer.io 
Featured Products
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Attentive
Star Rating
(1,276)4.5 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveCustomer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in its customization capabilities, with users praising its robust connectivity and flexibility. One user highlighted the platform's ability to send custom events and attributes, making it particularly appealing for developers.
- Users say that Attentive shines in SMS marketing, with many noting significant improvements in customer engagement and revenue generation. Reviewers appreciate features like the AI Pro tool, which optimizes send management and enhances conversion rates.
- According to verified reviews, Customer.io's Visual Workflow Builder is a standout feature, allowing users to create complex logic-based flows effortlessly. This capability is often cited as a key reason for its appeal among users who need detailed campaign management.
- Reviewers mention that Attentive's onboarding process is exceptionally smooth, with many praising the migration team's support. This ease of setup is a significant advantage for businesses looking to implement SMS marketing quickly.
- Users highlight that while Customer.io has a strong focus on email marketing, it faces challenges in mobile marketing, where Attentive outperforms it significantly. Reviewers have noted that Attentive's SMS features are more robust and effective for driving customer engagement.
- According to recent feedback, Customer.io is continuously evolving, with users appreciating the addition of new functionalities, including AI features. This adaptability is seen as a strong point, although some users feel that Attentive's overall ease of use is superior, particularly for those less technically inclined.
Pricing
Entry-Level Pricing
Attentive
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Attentive
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.8
1,054
8.7
610
Ease of Use
9.1
1,063
8.3
623
Ease of Setup
8.8
789
7.9
421
Ease of Admin
8.9
415
8.6
278
Quality of Support
9.2
1,045
8.7
544
Has the product been a good partner in doing business?
9.2
420
9.0
277
Product Direction (% positive)
9.0
1,004
9.2
598
Features by Category
Email Marketing
7.2
70
8.8
416
|
Verified
7.9
66
8.8
399
|
Verified
7.5
60
8.4
388
|
Verified
7.7
59
8.3
371
|
Verified
Online Marketing
7.6
63
6.3
330
7.5
61
8.0
354
|
Verified
8.3
69
8.3
379
|
Verified
8.1
61
7.9
358
|
Verified
7.6
55
Feature Not Available
Lead Management
8.1
53
7.4
332
|
Verified
7.7
51
7.6
331
7.8
77
8.6
377
|
Verified
7.1
46
6.8
311
7.3
48
7.6
332
|
Verified
7.4
49
7.3
329
|
Verified
7.3
48
7.3
315
7.2
52
7.3
322
|
Verified
Campaign Management
7.9
61
7.7
338
7.3
45
7.0
320
7.4
48
Feature Not Available
6.9
48
Feature Not Available
Social
6.6
44
Feature Not Available
6.7
45
6.5
306
6.7
45
Feature Not Available
6.6
43
Feature Not Available
6.6
44
Feature Not Available
Reporting & Analytics
7.6
77
7.7
374
|
Verified
7.7
46
6.9
332
|
Verified
7.9
52
6.5
322
7.7
46
6.3
311
6.8
44
Feature Not Available
Platform
7.7
68
8.2
369
|
Verified
8.1
71
8.5
366
|
Verified
8.5
61
8.5
358
|
Verified
7.9
57
7.8
329
|
Verified
7.2
56
7.7
347
|
Verified
9.0
70
8.8
359
|
Verified
7.6
55
7.2
312
|
Verified
Agentic AI - Marketing Automation
6.7
40
6.3
66
6.9
42
6.4
67
7.0
44
6.7
62
7.0
42
6.3
64
7.2
46
6.2
63
7.0
42
6.3
66
Integration
7.7
67
8.3
372
|
Verified
7.8
67
8.3
369
|
Verified
7.5
65
7.6
336
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Platform
Not enough data
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
Not enough data
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Analytics
Not enough data
8.3
114
Not enough data
7.6
104
Optimization
Not enough data
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Text Messaging
9.2
776
8.5
83
7.8
719
Feature Not Available
9.2
777
8.3
79
8.2
742
Feature Not Available
9.0
779
6.8
74
8.6
753
6.5
76
8.4
755
8.7
86
8.3
688
8.2
78
SMS Platform
8.1
769
7.5
81
8.6
762
8.3
84
7.8
619
7.2
72
6.6
537
6.2
70
8.0
663
6.7
70
8.2
688
8.3
82
Agentic AI - SMS Marketing
6.9
355
6.4
17
7.1
353
6.4
17
7.1
355
7.5
17
7.0
352
7.2
17
7.0
344
7.0
17
7.1
346
6.7
18
Data Sourcing
Not enough data
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Intelligence
Not enough data
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
Feature Not Available
8.5
393
|
Verified
8.0
68
7.7
299
6.2
55
7.7
335
Feature Not Available
Campaigns
7.8
320
7.3
56
8.1
312
8.0
62
8.8
379
|
Verified
7.3
61
8.2
350
Feature Not Available
7.4
282
9.3
68
8.3
377
9.2
70
Engagement
8.6
371
6.9
53
Platform
8.7
370
8.0
61
8.2
344
|
Verified
Feature Not Available
8.0
293
7.6
59
Agentic AI - Mobile Marketing
6.8
144
6.7
6
6.7
141
7.2
6
6.8
141
6.1
6
6.8
140
6.7
6
6.9
141
6.4
6
7.0
141
6.9
6
Categories
Categories
Shared Categories
Attentive and Customer.io are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
Customer.io is categorized as Personalization, Push Notification, Transactional Email, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.2%
Consumer Goods
11.8%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
8.0%
Other
32.2%
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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