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Compare Attentive and Customer.io 
Featured Products
At a Glance
Market Segments
Small-Business (60.1% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Attentive
Star Rating
(1,074)4.6 out of 5
Market Segments
Small-Business (60.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveCustomer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in customization and user experience, with users praising its intuitive interface and smooth navigation. Many find it easy to understand and appreciate the real-time behavioral segmentation that enhances customer engagement.
- Users say that Attentive stands out for its ease of use and support, with many highlighting the helpfulness of the staff and the platform's effectiveness in reaching a wide audience. The quick setup process is frequently mentioned as a significant advantage.
- According to verified reviews, Customer.io has a strong reputation for its email marketing capabilities, particularly in building and personalizing emails. Users appreciate the high-quality email campaigns and the ability to manage email deliverability effectively.
- Reviewers mention that Attentive shines in SMS marketing, receiving high praise for its bulk SMS features and text scheduling capabilities. Users find these tools essential for their marketing strategies, contributing to the platform's strong performance in this area.
- G2 reviewers highlight that while Customer.io has a solid overall score, it faces challenges in landing pages and forms, where users feel it could improve. In contrast, Attentive's features in this area are viewed more favorably, making it a better choice for those focused on lead generation.
- Users report that both platforms have their strengths, but Attentive's reporting analytics and A/B testing capabilities are particularly well-received, helping users track performance and optimize their marketing strategies effectively.
Pricing
Entry-Level Pricing
Attentive
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Attentive
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.9
944
8.7
589
Ease of Use
9.1
953
8.3
600
Ease of Setup
8.8
689
7.9
402
Ease of Admin
8.9
393
8.6
276
Quality of Support
9.3
937
8.7
526
Has the product been a good partner in doing business?
9.2
398
9.0
274
Product Direction (% positive)
9.1
904
9.2
578
Features by Category
Email Marketing
7.3
54
8.9
409
|
Verified
7.6
51
8.8
393
|
Verified
7.3
52
8.4
388
|
Verified
7.4
51
8.3
368
|
Verified
Online Marketing
7.4
56
6.3
329
7.7
55
7.9
354
|
Verified
8.2
56
8.3
378
|
Verified
8.3
55
7.9
358
|
Verified
7.7
51
Feature Not Available
Lead Management
8.0
49
7.4
332
|
Verified
7.8
49
7.6
332
7.8
47
8.6
372
|
Verified
7.0
45
6.8
312
7.1
46
7.6
332
|
Verified
7.3
47
7.3
327
|
Verified
7.2
46
7.3
316
7.2
47
7.3
323
|
Verified
Campaign Management
7.6
46
7.7
338
7.2
44
7.0
321
7.2
44
Feature Not Available
6.9
45
Feature Not Available
Social
6.5
43
Feature Not Available
6.5
43
6.5
307
6.6
43
Feature Not Available
6.5
42
Feature Not Available
6.5
43
Feature Not Available
Reporting & Analytics
7.7
47
7.7
370
|
Verified
7.7
45
6.9
333
|
Verified
7.8
46
6.5
323
7.7
45
6.3
312
6.7
43
Feature Not Available
Platform
7.5
56
8.2
365
|
Verified
7.8
56
8.5
361
|
Verified
8.5
56
8.5
358
|
Verified
7.8
55
7.8
330
|
Verified
7.2
55
7.7
348
|
Verified
9.0
56
8.8
359
|
Verified
7.6
55
7.2
313
|
Verified
Agentic AI - Marketing Automation
6.6
39
6.3
66
6.9
41
6.4
67
6.9
40
6.7
62
6.9
41
6.3
64
6.9
41
6.2
63
6.9
40
6.3
65
Integration
7.9
56
8.3
373
|
Verified
7.8
57
8.3
366
|
Verified
7.5
56
7.6
336
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
236
Not enough data
8.1
251
Not enough data
8.9
264
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
Not enough data
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Analytics
Not enough data
8.4
114
Not enough data
7.6
105
Optimization
Not enough data
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Text Messaging
9.2
765
8.4
84
7.8
712
Feature Not Available
9.2
769
8.2
80
8.2
735
Feature Not Available
9.0
773
6.8
75
8.6
748
6.5
77
8.4
750
8.7
87
8.3
684
8.2
79
SMS Platform
8.1
761
7.5
82
8.6
758
8.3
85
7.8
618
7.2
73
6.5
536
6.2
71
8.0
661
6.7
71
8.2
685
8.3
83
Agentic AI - SMS Marketing
6.9
354
6.4
17
7.1
352
6.4
17
7.1
354
7.5
17
7.0
351
7.2
17
7.0
343
7.0
17
7.1
345
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
343
Feature Not Available
8.5
389
|
Verified
8.0
69
7.7
298
6.2
56
7.7
334
Feature Not Available
Campaigns
7.8
320
7.3
57
8.1
312
8.0
62
8.8
374
|
Verified
7.3
61
8.1
347
Feature Not Available
7.4
279
9.3
69
8.3
373
9.2
70
Engagement
8.5
369
6.9
54
Platform
8.7
369
8.0
62
8.3
342
|
Verified
Feature Not Available
8.0
293
7.6
60
Agentic AI - Mobile Marketing
6.8
143
6.7
6
6.7
140
7.2
6
6.8
140
6.1
6
6.8
139
6.7
6
6.8
139
6.4
6
7.0
140
6.9
6
Categories
Categories
Shared Categories
Attentive and Customer.io are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
Customer.io is categorized as Personalization, Push Notification, Transactional Email, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.8%
Apparel & Fashion
16.6%
Consumer Goods
11.9%
Marketing and Advertising
8.4%
Health, Wellness and Fitness
8.0%
Other
32.4%
Computer Software
14.6%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.7%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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