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Compare Asana and Demand Metric 
Featured Products
At a Glance
Market Segments
Small-Business (56.8% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
Free 2 Users
$0 per month
Asana
Star Rating
(12,927)4.4 out of 5
Market Segments
Small-Business (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 2 Users
Free Trial is available
Browse all 5 pricing plansDemand Metric
Star Rating
(13)4.2 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$0 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Asana excels in user satisfaction, boasting a significantly higher overall score compared to Demand Metric. Users appreciate its intuitive interface, stating it is "super easy" to use and offers a wealth of features that can be customized to fit various project needs.
- Users say that Asana's implementation process is notably quick and straightforward, with many highlighting the platform's ability to organize tasks efficiently across multiple projects. This ease of setup is a key advantage for teams looking to get started without a steep learning curve.
- Reviewers mention that Demand Metric provides a robust selection of templates and resources, which can save time in project planning. Users find the templates well-organized and helpful for various tasks, making it a strong choice for those who prioritize pre-built solutions.
- According to verified reviews, Asana's support quality is generally rated higher, with users noting the helpfulness of the customer service team. While Demand Metric also has a committed support team, Asana's overall responsiveness and resource availability seem to resonate more with users.
- G2 reviewers highlight that while Demand Metric has a strong focus on marketing project management, Asana's versatility across different types of projects makes it a more appealing option for diverse teams. Users appreciate Asana's ability to adapt to various workflows and project requirements.
- Users express that both platforms have their strengths, but Asana's higher volume of recent reviews indicates a more active user base and ongoing development. This suggests that Asana is continuously evolving to meet user needs, while Demand Metric's limited recent feedback may indicate less frequent updates or engagement.
Pricing
Entry-Level Pricing
Asana
Personal
Free
2 Users
For one to two people managing personal projects.
- Unlimited tasks
- Unlimited projects
- Unlimited messages
Demand Metric
Free
$0
per month
Built for the Needs of Marketers
- 250+ Free Reports & Guides
- 100+ On-Demand Webinars
- 65+ Benchmark Reports
Free Trial
Asana
Free Trial is available
Demand Metric
Free Trial is available
Ratings
Meets Requirements
8.7
10,984
8.5
13
Ease of Use
8.6
11,089
8.5
13
Ease of Setup
8.6
4,699
8.8
7
Ease of Admin
8.7
3,399
8.6
7
Quality of Support
8.5
7,565
8.3
13
Has the product been a good partner in doing business?
8.7
2,987
10.0
6
Product Direction (% positive)
8.6
10,711
9.0
12
Features by Category
Tasks
9.3
3220
|
Verified
Not enough data
9.1
3174
|
Verified
Not enough data
8.8
3146
|
Verified
Feature Not Available
9.0
3133
|
Verified
Not enough data
8.3
3003
|
Verified
Not enough data
7.9
2867
|
Verified
Not enough data
8.6
3073
|
Verified
Not enough data
8.5
2982
|
Verified
Not enough data
Projects
8.8
2985
|
Verified
Not enough data
8.4
2855
|
Verified
Not enough data
8.0
2644
|
Verified
Not enough data
8.5
2911
|
Verified
Not enough data
8.5
2873
|
Verified
Not enough data
7.3
1194
Feature Not Available
8.0
2716
|
Verified
Feature Not Available
8.3
2866
|
Verified
Not enough data
Feature Not Available
Feature Not Available
7.5
1189
Feature Not Available
8.0
2596
|
Verified
Not enough data
Resource Management
7.9
2580
|
Verified
Not enough data
8.1
2662
|
Verified
Feature Not Available
8.3
2705
|
Verified
Not enough data
Project Monitoring
8.1
2562
|
Verified
Not enough data
8.0
2576
|
Verified
Not enough data
8.4
2752
|
Verified
Not enough data
Generative AI
6.8
954
Not enough data
6.8
945
Not enough data
Agentic AI - Project Management
6.5
278
Not enough data
6.7
272
Not enough data
6.5
271
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Setup
8.6
1835
Not enough data
8.6
1842
Not enough data
8.4
1800
Not enough data
8.6
1880
Not enough data
Management
8.5
1795
Not enough data
8.2
1692
Not enough data
8.0
1645
Not enough data
Generative AI
6.8
698
Not enough data
Agentic AI - Workflow Management
6.4
194
Not enough data
6.6
194
Not enough data
6.4
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.7
576
Not enough data
8.5
560
Not enough data
8.2
574
Not enough data
8.5
563
Not enough data
Goal Creation
8.6
557
Not enough data
8.6
556
Not enough data
7.7
528
Not enough data
8.8
558
Not enough data
Agentic AI - Objectives and Key Results (OKR)
7.3
54
Not enough data
Feature Not Available
Not enough data
Platform Basics
8.7
1019
Not enough data
9.1
1065
Not enough data
8.7
1033
Not enough data
7.7
884
Not enough data
8.7
1006
Not enough data
8.6
1050
Not enough data
Content Planning
8.8
1048
Not enough data
9.3
1077
Not enough data
8.8
1017
Not enough data
Marketing Campaign Performance
7.8
726
Not enough data
8.5
799
Not enough data
Agentic AI - Marketing Calendar
6.0
54
Not enough data
6.3
52
Not enough data
6.3
52
Not enough data
Feature Not Available
Not enough data
Other Features
8.3
971
Not enough data
8.0
805
Not enough data
Task Creation
9.2
2640
Not enough data
9.2
2630
Not enough data
8.8
2508
Not enough data
8.0
2324
Not enough data
Task Management
8.8
2536
Not enough data
9.1
2581
Not enough data
8.4
2385
Not enough data
8.6
2413
Not enough data
Generative AI
6.8
986
Not enough data
6.9
983
Not enough data
Automation
8.6
1725
Not enough data
8.5
1712
Not enough data
8.1
1583
Not enough data
Administration
8.4
1684
Not enough data
8.3
1606
Not enough data
9.1
1715
Not enough data
Project management
9.0
1804
Not enough data
8.6
1708
Not enough data
8.9
1751
Not enough data
8.7
1691
Not enough data
8.8
1678
Not enough data
8.2
1539
Not enough data
8.5
1687
Not enough data
Workload
8.3
1590
Not enough data
8.6
1646
Not enough data
8.5
1596
Not enough data
8.3
1555
Not enough data
Communication & Collaboration
8.5
1633
Not enough data
8.4
1664
Not enough data
8.9
1729
Not enough data
Cost Management
7.9
1457
Not enough data
7.9
1495
Not enough data
7.8
1429
Not enough data
Integration
7.8
1418
Not enough data
7.8
1422
Not enough data
7.7
1407
Not enough data
Generative AI
6.9
637
Not enough data
6.9
632
Not enough data
Agentic AI - Work Management
6.4
183
Not enough data
6.7
182
Not enough data
6.6
181
Not enough data
6.7
180
Not enough data
Communication
7.7
2114
Not enough data
8.2
2261
Not enough data
7.7
2046
Not enough data
8.0
2118
Not enough data
7.8
2066
Not enough data
Content & Documents
8.6
2357
Not enough data
8.7
2358
Not enough data
8.4
2349
Not enough data
7.9
2072
Not enough data
Controls
8.4
2215
Not enough data
8.2
2124
Not enough data
8.5
2246
Not enough data
8.4
2231
Not enough data
7.9
2054
Not enough data
Project Management
9.2
2456
Not enough data
9.0
2383
Not enough data
8.9
2397
Not enough data
8.4
2172
Not enough data
Remote Collaboration
8.7
2270
Not enough data
8.9
2335
Not enough data
8.8
2254
Not enough data
7.8
1925
Not enough data
Generative AI
7.0
877
Not enough data
7.0
880
Not enough data
Agentic AI - Project Collaboration
6.7
301
Not enough data
6.7
302
Not enough data
Responses
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Automation - AI Agents
9.3
19
Not enough data
9.4
19
Not enough data
8.9
19
Not enough data
9.3
19
Not enough data
9.0
19
Not enough data
Platform
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
9.5
20
Not enough data
9.5
19
Not enough data
Customization - AI Agent Builders
8.6
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
Functionality - AI Agent Builders
8.8
7
Not enough data
8.8
7
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Data and Analytics - AI Agent Builders
Feature Not Available
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Integration - AI Agent Builders
9.0
7
Not enough data
9.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Agentic AI - Marketing Resource Management
6.8
37
Not enough data
6.9
37
Not enough data
6.9
37
Not enough data
Communication
8.0
1103
Not enough data
Feature Not Available
Not enough data
8.2
1121
Not enough data
Planning
8.6
1199
Not enough data
8.9
1223
Not enough data
8.5
1133
Not enough data
8.7
1168
Not enough data
8.2
1084
Not enough data
Workflow Management
8.4
1151
Not enough data
8.8
1211
Not enough data
8.0
1072
Not enough data
Feature Not Available
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Asana and Demand Metric are categorized as Project Management
Unique Categories
Demand Metric has no unique categories
Reviews
Reviewers' Company Size
Asana
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demand Metric
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
9.4%
Computer Software
9.2%
Non-Profit Organization Management
5.9%
Internet
3.1%
Other
59.1%
Marketing and Advertising
23.1%
Consumer Goods
15.4%
Computer Software
15.4%
Real Estate
7.7%
Information Technology and Services
7.7%
Other
30.8%
Discussions
Can you use asana for free?
9 Comments
EU
Yes. But with limited feature for only 3 projects.Read more
What software did you find useful outside of work?
7 Comments
FB
<p>I've found password managers to be really helpful in personal and work life. For example: 1password</p>Read more
Demand Metric has no discussions with answers
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