Compare Asana and Demand Metric 
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
Free 2 Users
$0 per month
Asana
Star Rating
(13,385)4.4 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 2 Users
Free Trial is available
Browse all 5 pricing plansDemand Metric
Star Rating
(13)4.2 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$0 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Asana excels in providing a user-friendly interface, making it easy to visualize tasks and timelines. Users appreciate the flexibility and customization options, noting that it allows them to manage projects effectively with various views like list, board, and timeline.
- Users say that Demand Metric offers a robust selection of templates and resources, which can save time in project planning. The ability to roll up and filter tasks across marketing projects is highlighted as a significant advantage, especially for teams looking for organized project management.
- Reviewers mention that Asana's implementation process is quick and intuitive, with many users praising the onboarding experience. This ease of setup helps teams get started without extensive training, which is a common pain point in project management tools.
- According to verified reviews, Demand Metric's customer support is frequently commended for its responsiveness and the wealth of training resources available. Users feel supported in their project management efforts, which can be crucial for teams needing guidance.
- G2 reviewers highlight that Asana has a significantly larger user base and more recent reviews, indicating a strong community and ongoing product development. This active user engagement often leads to continuous improvements and feature updates that benefit all users.
- Users express mixed feelings about Demand Metric's overall usability compared to Asana. While it offers valuable tools and templates, some users find it less intuitive for day-to-day task management, which can hinder productivity for teams that prioritize ease of use.
Pricing
Entry-Level Pricing
Asana
Personal
Free
2 Users
For one to two people managing personal projects.
- Unlimited tasks
- Unlimited projects
- Unlimited messages
Demand Metric
Free
$0
per month
Built for the Needs of Marketers
- 250+ Free Reports & Guides
- 100+ On-Demand Webinars
- 65+ Benchmark Reports
Free Trial
Asana
Free Trial is available
Demand Metric
Free Trial is available
Ratings
Meets Requirements
8.7
11,240
8.5
13
Ease of Use
8.6
11,364
8.5
13
Ease of Setup
8.6
4,959
8.8
7
Ease of Admin
8.7
3,539
8.6
7
Quality of Support
8.5
7,772
8.3
13
Has the product been a good partner in doing business?
8.7
3,118
10.0
6
Product Direction (% positive)
8.6
10,963
9.0
12
Features by Category
Tasks
9.3
3265
|
Verified
Not enough data
9.1
3221
|
Verified
Not enough data
8.9
3179
|
Verified
Feature Not Available
9.0
3165
|
Verified
Not enough data
8.3
3021
|
Verified
Not enough data
7.9
2878
|
Verified
Not enough data
8.6
3097
|
Verified
Not enough data
8.5
3009
|
Verified
Not enough data
Projects
8.8
3001
|
Verified
Not enough data
8.4
2868
|
Verified
Not enough data
8.0
2657
|
Verified
Not enough data
8.5
2931
|
Verified
Not enough data
8.5
2888
|
Verified
Not enough data
7.3
1204
Feature Not Available
8.1
2730
|
Verified
Feature Not Available
8.3
2873
|
Verified
Not enough data
Feature Not Available
Feature Not Available
7.5
1204
Feature Not Available
8.0
2599
|
Verified
Not enough data
Resource Management
7.9
2583
|
Verified
Not enough data
8.1
2666
|
Verified
Feature Not Available
8.3
2714
|
Verified
Not enough data
Project Monitoring
8.1
2565
|
Verified
Not enough data
8.0
2578
|
Verified
Not enough data
8.4
2767
|
Verified
Not enough data
Generative AI
6.8
954
Not enough data
6.8
947
Not enough data
Agentic AI - Project Management
6.5
280
Not enough data
6.8
274
Not enough data
6.6
274
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Setup
8.6
1841
Not enough data
8.6
1845
Not enough data
8.4
1802
Not enough data
8.6
1894
Not enough data
Management
8.5
1799
Not enough data
8.2
1695
Not enough data
8.0
1655
Not enough data
Generative AI
6.8
699
Not enough data
Agentic AI - Workflow Management
6.4
197
Not enough data
6.6
199
Not enough data
6.5
196
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.7
576
Not enough data
8.5
560
Not enough data
8.2
575
Not enough data
8.5
564
Not enough data
Goal Creation
8.6
557
Not enough data
8.6
557
Not enough data
7.7
528
Not enough data
8.8
558
Not enough data
Agentic AI - Objectives and Key Results (OKR)
7.3
55
Not enough data
Feature Not Available
Not enough data
Platform Basics
8.7
1021
Not enough data
9.1
1064
Not enough data
8.7
1033
Not enough data
7.7
885
Not enough data
8.7
1008
Not enough data
8.6
1051
Not enough data
Content Planning
8.8
1048
Not enough data
9.3
1079
Not enough data
8.8
1017
Not enough data
Marketing Campaign Performance
7.8
724
Not enough data
8.5
799
Not enough data
Agentic AI - Marketing Calendar
6.0
54
Not enough data
6.4
53
Not enough data
6.3
53
Not enough data
Feature Not Available
Not enough data
Other Features
8.3
973
Not enough data
8.0
806
Not enough data
Task Creation
9.2
2656
Not enough data
9.2
2648
Not enough data
8.8
2517
Not enough data
8.0
2324
Not enough data
Task Management
8.8
2546
Not enough data
9.1
2592
Not enough data
8.4
2389
Not enough data
8.6
2417
Not enough data
Generative AI
6.8
986
Not enough data
6.9
985
Not enough data
Automation
8.6
1732
Not enough data
8.5
1717
Not enough data
8.1
1584
Not enough data
Administration
8.4
1689
Not enough data
8.3
1608
Not enough data
9.1
1722
Not enough data
Project management
9.0
1811
Not enough data
8.6
1710
Not enough data
8.9
1752
Not enough data
8.7
1693
Not enough data
8.8
1681
Not enough data
8.2
1540
Not enough data
8.5
1695
Not enough data
Workload
8.3
1593
Not enough data
8.6
1646
Not enough data
8.5
1597
Not enough data
8.3
1556
Not enough data
Communication & Collaboration
8.5
1639
Not enough data
8.4
1665
Not enough data
8.9
1747
Not enough data
Cost Management
7.9
1458
Not enough data
7.9
1499
Not enough data
7.8
1431
Not enough data
Integration
7.8
1420
Not enough data
7.8
1423
Not enough data
7.7
1409
Not enough data
Generative AI
6.9
638
Not enough data
6.9
635
Not enough data
Agentic AI - Work Management
6.5
185
Not enough data
6.7
185
Not enough data
6.6
186
Not enough data
6.7
183
Not enough data
Communication
7.7
2114
Not enough data
8.2
2290
Not enough data
7.7
2043
Not enough data
8.0
2114
Not enough data
7.8
2066
Not enough data
Content & Documents
8.6
2367
Not enough data
8.7
2358
Not enough data
8.4
2354
Not enough data
7.9
2068
Not enough data
Controls
8.4
2264
Not enough data
8.2
2121
Not enough data
8.5
2254
Not enough data
8.4
2243
Not enough data
7.9
2052
Not enough data
Project Management
9.3
2635
Not enough data
9.0
2433
Not enough data
9.0
2515
Not enough data
8.4
2205
Not enough data
Remote Collaboration
8.7
2279
Not enough data
8.9
2403
Not enough data
8.8
2263
Not enough data
7.8
1922
Not enough data
Generative AI
7.0
880
Not enough data
7.1
884
Not enough data
Agentic AI - Project Collaboration
6.8
307
Not enough data
6.8
311
Not enough data
Responses
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Automation - AI Agents
9.3
20
Not enough data
9.4
20
Not enough data
9.0
20
Not enough data
9.3
20
Not enough data
9.1
20
Not enough data
Platform
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
9.5
21
Not enough data
9.5
21
Not enough data
Customization - AI Agent Builders
8.8
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
Functionality - AI Agent Builders
9.0
8
Not enough data
9.0
8
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Data and Analytics - AI Agent Builders
Feature Not Available
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Integration - AI Agent Builders
9.3
9
Not enough data
9.4
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Agentic AI - Marketing Resource Management
6.8
37
Not enough data
6.9
37
Not enough data
6.9
36
Not enough data
Communication
8.0
1104
Not enough data
Feature Not Available
Not enough data
8.2
1123
Not enough data
Planning
8.6
1200
Not enough data
8.9
1224
Not enough data
8.5
1136
Not enough data
8.7
1171
Not enough data
8.2
1085
Not enough data
Workflow Management
8.4
1153
Not enough data
8.8
1212
Not enough data
8.0
1074
Not enough data
Feature Not Available
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Asana and Demand Metric are categorized as Project Management
Unique Categories
Demand Metric has no unique categories
Reviews
Reviewers' Company Size
Asana
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demand Metric
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
9.3%
Computer Software
9.2%
Non-Profit Organization Management
5.9%
Internet
3.1%
Other
59.0%
Marketing and Advertising
23.1%
Consumer Goods
15.4%
Computer Software
15.4%
Real Estate
7.7%
Information Technology and Services
7.7%
Other
30.8%
Discussions
Can you use asana for free?
9 Comments
EU
Yes. But with limited feature for only 3 projects.Read more
What software did you find useful outside of work?
7 Comments
FB
<p>I've found password managers to be really helpful in personal and work life. For example: 1password</p>Read more
Is Asana worth it?
6 Comments
AA
Yes, of course it is! It offers a free trial - try it out and see for yourself if it fits your usecase.Read more
Demand Metric has no discussions with answers
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