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Compare Appier AIRIS (formerly Woopra) and Google Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
No pricing available
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,636)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without extensive setup. Users appreciate the seamless integration with other Google tools, enhancing its functionality for product development.
- Users say that Appier AIRIS (formerly Woopra) offers an intuitive interface with rich analytical features, which makes it appealing for those who prioritize user experience. Reviewers highlight the platform's ability to continuously optimize functions, such as its integration with AIQUA Segment, which enhances its analytical capabilities.
- According to verified reviews, Google Analytics stands out for its reliability and ease of setup, with many users noting that it integrates effortlessly with various platforms, including mobile and web development tools. This ease of use is a significant advantage for businesses looking to implement analytics quickly.
- Reviewers mention that while Appier AIRIS provides a solid customer journey analysis, it faces challenges in market presence compared to Google Analytics, which boasts a much larger user base and a higher overall satisfaction score. This disparity may affect the availability of community support and resources.
- G2 reviewers highlight that Google Analytics has a wealth of user feedback, with thousands of reviews reflecting its strong market presence and user satisfaction. This extensive feedback provides potential buyers with confidence in its capabilities and reliability.
- Users report that Appier AIRIS shines in its customer support, with dedicated teams that offer tailored solutions based on user needs. This personalized approach can be a significant advantage for businesses seeking ongoing assistance and optimization of their analytics strategies.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Google Analytics
No pricing availableFree Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
178
9.0
5,519
Ease of Use
8.7
181
7.8
5,553
Ease of Setup
8.7
83
7.9
2,757
Ease of Admin
8.8
69
8.2
2,609
Quality of Support
8.6
157
7.5
4,593
Has the product been a good partner in doing business?
8.8
64
8.3
2,390
Product Direction (% positive)
8.8
176
8.5
5,398
Features by Category
Metrics
9.0
119
9.0
4025
8.8
118
8.8
4000
8.7
117
8.7
3936
8.9
120
8.6
3616
9.1
117
8.4
3388
8.6
106
8.4
3593
8.7
108
8.5
3640
8.8
105
8.6
3713
8.6
102
8.2
3300
Reporting
9.2
123
Feature Not Available
8.6
110
8.5
3543
8.5
101
8.2
3251
8.7
112
8.4
3495
8.5
97
8.5
3432
8.2
94
8.3
3110
8.5
108
8.5
3664
Other
8.6
115
8.5
3684
8.6
96
8.5
3495
8.5
88
8.3
3287
8.7
99
8.7
3434
8.6
87
8.5
2696
8.6
76
8.0
2423
8.4
86
8.2
2798
Agentic AI - Digital Analytics
Not enough data
7.8
84
Not enough data
8.0
85
Not enough data
7.7
84
Not enough data
8.5
91
Administration
8.8
104
8.5
2624
8.9
85
8.2
2329
8.8
106
8.9
3457
8.8
106
8.9
3563
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1148
Tracking & Reporting
Not enough data
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1121
Not enough data
8.6
1096
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
|
Verified
Not enough data
9.1
30
|
Verified
Not enough data
Platform Data
9.2
31
|
Verified
Not enough data
9.3
27
Not enough data
9.2
28
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
Platform Additional Functionality
9.1
29
|
Verified
Not enough data
8.7
29
|
Verified
Not enough data
8.6
28
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1122
Not enough data
8.9
1493
Not enough data
8.3
1255
Metrics
Not enough data
8.9
1464
Not enough data
8.9
1498
Not enough data
8.9
1498
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Marketing Operations
8.4
15
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.8
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Campaign Activity
8.8
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
14
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Google Analytics are categorized as Digital Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Subscription Analytics, Customer Journey Analytics, Product Analytics, E-Commerce Analytics, and Marketing Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
New customizable dashboard could be improved in terms of layout and customization.
1 Comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 Comment
NZ
The best thing about Woopra is the official website worldwideRead more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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