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Compare Amobee and Google Audience Center 
At a Glance
Market Segments
Enterprise (55.1% of reviews)
Small-Business (75.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Amobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AmobeeGoogle Audience Center
Star Rating
(18)4.1 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Audience CenterAmobee vs Google Audience Center
- Reviewers felt that Google Audience Center meets the needs of their business better than Amobee.
- When comparing quality of ongoing product support, reviewers felt that Amobee is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Audience Center over Amobee.
Pricing
Entry-Level Pricing
Amobee
No pricing availableGoogle Audience Center
No pricing availableFree Trial
Amobee
No trial information availableGoogle Audience Center
No trial information availableRatings
Meets Requirements
8.0
47
8.3
15
Ease of Use
7.7
45
7.2
15
Ease of Setup
7.5
27
Not enough data
Ease of Admin
7.5
27
Not enough data
Quality of Support
7.9
47
7.5
14
Has the product been a good partner in doing business?
7.9
33
Not enough data
Product Direction (% positive)
6.4
45
6.9
15
Features by Category
Channel Functionality
8.2
26
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Data Integration
Not enough data
8.3
11
Not enough data
7.7
10
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
9.2
10
Not enough data
9.3
10
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
9.3
12
Not enough data
8.5
11
Not enough data
8.3
12
Not enough data
8.5
12
Platform
Not enough data
8.7
9
Not enough data
8.9
11
Feature Not Available
8.9
11
Not enough data
8.1
8
Not enough data
8.5
10
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.8
22
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Mobile
7.7
18
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Platform Interoperability
9.3
5
Not enough data
Video Functionality
7.8
22
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by default)
26
|
Verified
Not enough data
7.9(won by default)
32
|
Verified
Not enough data
7.7(won by default)
24
Not enough data
7.1(won by default)
23
|
Verified
Not enough data
6.9(won by default)
20
|
Verified
Not enough data
7.2(won by default)
26
Not enough data
7.2(won by default)
32
|
Verified
Not enough data
7.5(won by default)
26
Not enough data
7.7(won by default)
33
|
Verified
Not enough data
7.5(won by default)
27
|
Verified
Not enough data
7.3(won by default)
22
|
Verified
Not enough data
6.8(won by default)
11
Not enough data
7.2(won by default)
13
Not enough data
Targeting
8.1(won by default)
36
|
Verified
Not enough data
8.3(won by default)
29
|
Verified
Not enough data
8.1(won by default)
30
|
Verified
Not enough data
8.1(won by default)
33
|
Verified
Not enough data
Platform
7.5(won by default)
17
|
Verified
Not enough data
7.7(won by default)
26
|
Verified
Not enough data
7.2(won by default)
23
|
Verified
Not enough data
7.9(won by default)
30
|
Verified
Not enough data
7.8(won by default)
20
|
Verified
Not enough data
7.8(won by default)
23
|
Verified
Not enough data
7.8(won by default)
24
|
Verified
Not enough data
7.9(won by default)
19
|
Verified
Not enough data
7.3(won by default)
20
|
Verified
Not enough data
Demand Side Platforms
8.3
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Demand Side Platforms
7.7
19
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
7.5
18
|
Verified
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amobee and Google Audience Center are categorized as Data Management Platform (DMP)
Unique Categories
Amobee is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising
Google Audience Center has no unique categories
Reviews
Reviewers' Company Size
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Audience Center
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Marketing and Advertising
18.8%
Textiles
6.3%
Staffing and Recruiting
6.3%
Retail
6.3%
Outsourcing/Offshoring
6.3%
Other
56.3%
Alternatives
Discussions
Amobee has no discussions with answers
Google Audience Center has no discussions with answers
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