If you are considering Google Audience Center, you may also want to investigate similar alternatives or competitors to find the best solution. Other important factors to consider when researching alternatives to Google Audience Center include campaigns and customer data. The best overall Google Audience Center alternative is Adobe Audience Manager. Other similar apps like Google Audience Center are Lotame Spherical Platform, Oracle BlueKai Data Management Platform, MediaMath by Infillion, and Oracle Data Cloud. Google Audience Center alternatives can be found in Data Management Platforms (DMP) but may also be in Cross-Channel Advertising Software or Customer Data Platforms (CDP).
Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.
Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.
Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.
Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.
OnAudience.com enriches and monetizes your data. It is the only platform that successfully converts Big Data into revenues
Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. Their solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations.
Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.
Keboola is a cloud based data platform that helps clients combine, enhance and publish crucial information for their internal analytics projects and data products.