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Compare Amazon Marketing Cloud and AppsFlyer 
At a Glance
Market Segments
Small-Business (41.7% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Marketing Cloud
Star Rating
(74)4.4 out of 5
Market Segments
Small-Business (41.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Amazon Marketing CloudAppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics experience, with users appreciating its user-friendly interface and seamless integrations across multiple ad platforms, which allow for unified insights.
- Users say that Amazon Marketing Cloud stands out for its flexible analytics capabilities, enabling advertisers to analyze their audience based on demographics and interests, which can significantly enhance advertising ROI.
- Reviewers mention that while AppsFlyer has a strong privacy-first approach that respects user data, Amazon Marketing Cloud is praised for being a safe and secure solution for audience analysis, making it a reliable choice for advertisers concerned about data security.
- According to verified reviews, AppsFlyer has a higher overall satisfaction score, reflecting its ability to build trust in campaign data through accurate and transparent attribution, which is a critical feature for marketers.
- Users highlight that Amazon Marketing Cloud offers a unique advantage with its cost-effective image availability, allowing advertisers to access a variety of images at competitive prices, which can be a game-changer for creative campaigns.
- Reviewers note that while both platforms have their strengths, AppsFlyer has a larger volume of reviews, indicating a broader user base and potentially more reliable insights, whereas Amazon Marketing Cloud, despite fewer reviews, maintains a solid reputation for quality of support and product direction.
Pricing
Entry-Level Pricing
Amazon Marketing Cloud
No pricing availableAppsFlyer
No pricing availableFree Trial
Amazon Marketing Cloud
No trial information availableAppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.9
70
8.7
443
Ease of Use
8.6
70
8.4
587
Ease of Setup
8.5
16
8.0
348
Ease of Admin
8.7
13
8.4
190
Quality of Support
9.1
66
8.6
420
Has the product been a good partner in doing business?
9.1
13
8.7
188
Product Direction (% positive)
9.5
70
9.3
436
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Tracking & Reporting
Not enough data
8.7
290
Not enough data
8.4
280
Not enough data
8.9
295
Not enough data
8.4
297
Not enough data
8.3
269
Not enough data
8.2
268
Metrics
Not enough data
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Platform Data
Not enough data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Centralized computation
8.5
61
8.8
18
Localized computation
8.4
60
9.0
18
Analysis
Not enough data
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Engagement
Not enough data
7.8
112
Platform
Not enough data
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
Not enough data
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Variation Testing
Not enough data
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Reporting
Not enough data
8.3
165
Not enough data
8.5
190
Personalization
Not enough data
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Administration
Not enough data
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Categories
Categories
Shared Categories
Amazon Marketing Cloud and AppsFlyer are categorized as Data Clean Room
Unique Categories
Amazon Marketing Cloud has no unique categories
AppsFlyer is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Amazon Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
30.6%
Computer Software
18.1%
Marketing and Advertising
16.7%
Health, Wellness and Fitness
4.2%
Education Management
2.8%
Other
27.8%
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Discussions
Amazon Marketing Cloud has no discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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