Top 10 Amazon Marketing Cloud Alternatives & Competitors

(74)4.4 out of 5

Research alternative solutions to Amazon Marketing Cloud on G2, with real user reviews on competing tools. Other important factors to consider when researching alternatives to Amazon Marketing Cloud include user data and analytics. The best overall Amazon Marketing Cloud alternative is Snowflake. Other similar apps like Amazon Marketing Cloud are AppsFlyer, Google Cloud BigQuery, Crossbeam, and PartnerTap. Amazon Marketing Cloud alternatives can be found in Data Clean Room Software but may also be in Data Warehouse Solutions or Partner Ecosystem Platforms Software.

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Best Paid & Free Alternatives to Amazon Marketing Cloud

Snowflake
AppsFlyer
Google Cloud BigQuery
Crossbeam
PartnerTap
LiveRamp
Adobe Real-Time CDP
Permutive

Top 10 Alternatives to Amazon Marketing Cloud Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Amazon Marketing Cloud stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Health, Wellness and Fitness, and Accounting, and find the best product for your business.

Product Description

Snowflake’s platform eliminates data silos and simplifies architectures, so organizations can get more value from their data. The platform is designed as a single, unified product with automations that reduce complexity and help ensure everything “just works”. To support a wide range of workloads, it’s optimized for performance at scale no matter whether someone’s working with SQL, Python, or other languages. And it’s globally connected so organizations can securely access the most relevant content across clouds and regions, with one consistent experience.

Reviewers say compared to Amazon Marketing Cloud, Snowflake is:

Slower to reach roi

More usable

Easier to set up

Categories in common with Amazon Marketing Cloud:

By AppsFlyer

Product Description

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Reviewers say compared to Amazon Marketing Cloud, AppsFlyer is:

Slower to reach roi

Categories in common with Amazon Marketing Cloud:

Data Clean Room

Google Cloud BigQuery

By Google

4.5/5

(1,203)

Product Description

Reviewers say compared to Amazon Marketing Cloud, Google Cloud BigQuery is:

Slower to reach roi

Easier to set up

More usable

Categories in common with Amazon Marketing Cloud:

Data Clean Room

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PartnerTap

By PartnerTap

4.7/5

(212)

Product Description

Reviewers say compared to Amazon Marketing Cloud, PartnerTap is:

Easier to set up

More usable

Easier to admin

Categories in common with Amazon Marketing Cloud:

By LiveRamp

Product Description

LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Its core offering is the LiveRamp Data Collaboration Platform, which includes four product portfolios: Live/Access, Live/Identity, Live/Connectivity, and Live/Insights. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the platform enables its customers to build enduring brand and business value by collaborating

Reviewers say compared to Amazon Marketing Cloud, LiveRamp is:

Slower to reach roi

Categories in common with Amazon Marketing Cloud:

By Adobe

Product Description

Adobe Real-Time Customer Data Platform (CDP is a comprehensive solution designed to unify cross-channel data into real-time customer and account profiles, enabling personalized experiences at scale. By integrating data from various online and offline sources, it provides a holistic view of each customer, facilitating timely and relevant interactions across all touchpoints. Key Features and Functionality: - Unified Profiles: Consolidates known and pseudonymous customer data from multiple channels to create actionable B2C and B2B profiles, ensuring consistent and informed engagement. - Audience Management: Offers AI-powered insights and advanced segmentation tools, allowing marketers to create targeted audiences and respond swiftly to changing customer behaviors. - Cookieless Marketing: Enables effective marketing strategies without relying on third-party cookies by leveraging durable identifiers and secure data collaborations. - Data Governance: Provides robust tools for consent management, data labeling, policy creation, and usage enforcement to ensure compliance with privacy regulations. - Real-Time Activation: Facilitates immediate activation of customer profiles across various channels, delivering personalized experiences in the moment. Primary Value and Solutions Provided: Adobe Real-Time CDP empowers businesses to deliver personalized, data-driven experiences by unifying disparate customer data into real-time profiles. This integration allows for precise audience segmentation, efficient marketing without third-party cookies, and adherence to data governance standards. By activating these profiles across multiple channels, organizations can enhance customer engagement, improve conversion rates, and foster long-term loyalty.

Categories in common with Amazon Marketing Cloud:

By Permutive

Product Description

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. Their solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations.

Reviewers say compared to Amazon Marketing Cloud, Permutive is:

Slower to reach roi

Easier to admin

More usable

Categories in common with Amazon Marketing Cloud:

By Google

Product Description

Reviewers say compared to Amazon Marketing Cloud, Google Ads Data Hub is:

Slower to reach roi

Easier to admin

Easier to set up

Categories in common with Amazon Marketing Cloud:

By Decentriq

Product Description

Decentriq, the “Switzerland of data”, is a confidential data collaboration platform. By enforcing compliance and control with advanced privacy technologies, it helps enterprises scale data collaborations across organizational boundaries and unlock value from data that would otherwise be too sensitive to use. Designed for both data scientists and business users, collaborators use Decentriq’s data clean rooms to analyze sensitive data without sharing it. Powered by confidential computing, data remains encrypted throughout its lifecycle and is verifiably never accessible to another party — not to us, and not even to the cloud provider. Combined with smooth collaboration workflows, fully flexible analysis and maximum interoperability with other technologies, Decentriq makes “sharing without sharing” a scalable strategy. Decentriq powers data collaboration in the world’s most privacy- and compliance-conscious industries, including media, healthcare, banking, and the public sector.

Reviewers say compared to Amazon Marketing Cloud, Decentriq is:

Easier to do business with

Better at support

Categories in common with Amazon Marketing Cloud:

Data Clean Room