Amazon Marketing Cloud Reviews & Product Details

What I like most about Amazon Marketing Cloud is that it allows me to understand the customer's entire journey much better, and not just focus on the last click before a purchase. This helps identify which campaigns are truly influencing the purchase decision, create more precise audiences, and make decisions based on more solid data, instead of relying solely on intuition. Additionally, I find it very valuable that all of this is done within a secure and privacy-respecting environment. Review collected by and hosted on G2.com.

What I like least about Amazon Marketing Cloud is that at first it can be somewhat complex, especially if you don't have a very analytical profile or knowledge of SQL to fully exploit its potential. Additionally, obtaining truly useful insights can take time, because you need to structure your queries well and understand how to interpret the data. It is not always a "plug and play" tool; it requires learning and dedication to make the most of it. Review collected by and hosted on G2.com.

I like the flexibility of using custom SQL queries to dig deeper into audience insights and performance analysis. Review collected by and hosted on G2.com.

Visualization and reporting capabilities are fairly limited, so exporting data to external dashboards is often necessary. Review collected by and hosted on G2.com.

AMCs advanced analytical tools has helped me in identifying trends, following measured ROI, and optimizing marketing strategies based on analytics. Plus generating detailed reports has helped in forming analysis based upon brand needs ensuring it's relevant. Review collected by and hosted on G2.com.

For new users it can be time taking to understand the interface but that's not really a dislike about it. Review collected by and hosted on G2.com.

As per the view of an advertiser you just need to analyze your audience that is basically based on demographics and interests and AMC is perfectly solving this. Review collected by and hosted on G2.com.

It's a little tough for the new users to understand, and it's not the dislike as per time they will get to know. Review collected by and hosted on G2.com.

For any Advertiser it is very important to analyze their custom audience based on demographics and interests which Amazon Marketing Cloud easily solves. Review collected by and hosted on G2.com.

There is nothing to dislike about the cloud as it solves all major needs an advertiser wants while running an Ad. It is already very easy for daily use. Review collected by and hosted on G2.com.

As someone selling products on Amazon and as an author who has published numerous eBooks on Amazon Kindle, I believe Amazon Marketing Cloud is an effective way to leverage huge Amazon audience while promoting your brand, product, or ebooks. Just like Google Search is so popular as we do general search on say Chrome browser, while shopping, Amazon Search takes prominence. It is here when one can go for paid Amazon ads and see the difference. Review collected by and hosted on G2.com.

Works best when your brand is associated with Amazon as seller or author. So unlike say ads on Google or Facebook where all are welcome to go for paid ad campaigns. Review collected by and hosted on G2.com.

Create your customizable data points, sets and organize all your marketing data in one place. Analyze the data and understand the trends. It's great for advertisers. A lot of work is reduced for marketers. It is a good digital marketing solution that is safe and secure. It can be integrated with different apps like Amazon ads, and implementation is easy. First-time marketers can also use it as it's easy to use with some tech support. Can be used for large digital marketing campaigns. A neat and clean product with a lot of new features. Review collected by and hosted on G2.com.

Not many dislikes but costing can be competitive compared to other tools, a little expensive. Technical support is needed with SQL. Review collected by and hosted on G2.com.

AMC is a powerful advertising tool which helps the advertisers in the way of holistic data measurement and analytics solutions.

AMC is a safe and secure cloud based clean room solution which maintains consumer privacy.

It is easy to setup,use, implement and integrate in any business.

The customer support works really awesome in providing quick solutions to issues.

It's features like centralized computation and localized computation helps to conduct data analysis like performance deep dives,audience insights,etc., Review collected by and hosted on G2.com.

I could feel the costing factor is on the little higher side that can be reduced to afford it easily by anyone. Apart from that it is the best tool and the frequency of use is high in our organisation. Review collected by and hosted on G2.com.

Many things to like inside Amazon Cloud. It is one of the top cloud marketing companies. They have several cloud services available. They offer almost everything according to the customer's needs. With the work with cloud, I have used services like Load Balancers, Instances, SNS, SQS. Naming is also very simple, so anyone new can understand the UI and use of the services. While integrating with several software and tools, it's very easy. Implementation is also very simple, just read the official documentation and you'll get the idea. If you get stuck, please reach out to customer support, they are active and will help you as soon as possible. I've been using it daily for two years. Yeah, start AWS and explore the cloud. It's awesome. Review collected by and hosted on G2.com.

Nothing to dislike, everything is good. All services fulfilled the requirements. Their naming convention is also easy to remember. Review collected by and hosted on G2.com.

According to my experience, I believe that Amazon Marketing Cloud is providing a very safe, confidential, and cloud-based clean room solution. With the support of Amazon Ads signals and their own inputs, it is intended to assist us with audience building and analytics. Additionally, it offers other capabilities that help advertisers with project evaluation, audience analysis, and media optimization. Review collected by and hosted on G2.com.

The following are my considerations, which I have noted:

There may be some resource restrictions because the default resource limits can vary from one geographical area to another.

I strongly feel that similar to other cloud services, customers may encounter issues with backup security, outages, and limited control. Review collected by and hosted on G2.com.