--- title: Amazon Marketing Cloud Reviews meta_title: 'Amazon Marketing Cloud Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 76 reviews by the users' company size, role or industry to find out how Amazon Marketing Cloud works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 76 scale: '5' date_modified: '2026-06-15' parent_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Amazon Marketing Cloud Reviews **Vendor:** Amazon **Category:** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room) **Average Rating:** 4.4/5.0 **Total Reviews:** 76 ## About Amazon Marketing Cloud Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs. ## Amazon Marketing Cloud Reviews ### 1. Benefits of Amazon Marketing Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Guillermo M. | Client Success Manager Retail Media, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Amazon Marketing Cloud?** What I like most about Amazon Marketing Cloud is that it allows me to understand the customer's entire journey much better, and not just focus on the last click before a purchase. This helps identify which campaigns are truly influencing the purchase decision, create more precise audiences, and make decisions based on more solid data, instead of relying solely on intuition. Additionally, I find it very valuable that all of this is done within a secure and privacy-respecting environment. **What do you dislike about Amazon Marketing Cloud?** What I like least about Amazon Marketing Cloud is that at first it can be somewhat complex, especially if you don't have a very analytical profile or knowledge of SQL to fully exploit its potential. Additionally, obtaining truly useful insights can take time, because you need to structure your queries well and understand how to interpret the data. It is not always a "plug and play" tool; it requires learning and dedication to make the most of it. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Marketing Cloud helps solve problems such as the lack of visibility over which campaigns actually generate impact, especially when a customer sees multiple ads before purchasing. It allows for more precise analysis of the consumer journey, more detailed measurement of results, and the creation of more strategic audiences, which helps optimize advertising investment. On a personal level, it makes it easier for me to make more informed decisions, detect opportunities for improvement, and justify strategies with clearer and easier-to-interpret data. ### 2. Powerful Customer Journey Insights with a Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Sivaguru Jeganatharaja J. | SYstem Engineer, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Amazon Marketing Cloud?** I like the flexibility of using custom SQL queries to dig deeper into audience insights and performance analysis. **What do you dislike about Amazon Marketing Cloud?** Visualization and reporting capabilities are fairly limited, so exporting data to external dashboards is often necessary. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Helps to solve advertising and customer journey data, it provides a centralized, privacy-safe environment to analyze. ### 3. Genuine feedback on Amazon Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Sohendrapal T. | Customer Success Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Amazon Marketing Cloud?** AMCs advanced analytical tools has helped me in identifying trends, following measured ROI, and optimizing marketing strategies based on analytics. Plus generating detailed reports has helped in forming analysis based upon brand needs ensuring it's relevant. **What do you dislike about Amazon Marketing Cloud?** For new users it can be time taking to understand the interface but that's not really a dislike about it. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** AMC most importantly helped in structuring right marketing campaigns by providing necessary customer data, market report, behaviour and preferences. It's Campaign Optimization feature had helped in optimizing marketing strategies by providing detailed report on what's working and what not. ### 4. Review for Amazon Marketing Cloud. **Rating:** 5.0/5.0 stars **Reviewed by:** Anmol J. | SEO Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Amazon Marketing Cloud?** As per the view of an advetiser you just need to analyse your audience that is basically based on demographics and interests and AMC is perfectly solving this. **What do you dislike about Amazon Marketing Cloud?** Its liitle tought for the new users to understnad, and its not the dislike as per time they will get to know. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** As usual when it comes to paid ads campaign for your Amazon Product it the best that you can use to perfectly start your campaign on search Enginge. Also helps to target your audience preciesly. ### 5. Well secured Cloud for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Dhruv S. | Social Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2024 **What do you like best about Amazon Marketing Cloud?** For any Advertiser it is very important to analyze their custom audience based on demographics and interests which Amazon Marketing Cloud easily solves. **What do you dislike about Amazon Marketing Cloud?** There is nothing to dislike about the cloud as it solves all major needs an advertiser wants while running an Ad. It is already very easy for daily use. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It helped in solving the major requirement for any advertiser which is the right analysis and audience. It helped me in tracking the behavior of the target audience giving valuable insights that helped in increasing more productivity ### 6. Effective medium to leverage huge Amazon audience while promoting your brand, product, or ebooks **Rating:** 4.0/5.0 stars **Reviewed by:** Rajeev B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2023 **What do you like best about Amazon Marketing Cloud?** As someone selling products on Amazon and as an author who has published numerous eBooks on Amazon Kindle, I believe Amazon Marketing Cloud is an effective way to leverage huge Amazon audience while promoting your brand, product, or ebooks. Just like Google Search is so popular as we do general search on say Chrome browser, while shopping, Amazon Search takes prominence. It is here when one can go for paid Amazon ads and see the difference. **What do you dislike about Amazon Marketing Cloud?** Works best when your brand is associated with Amazon as seller or author. So unlike say ads on Google or Facebook where all are welcome to go for paid ad campaigns. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** When it comes to paid ad campaigns for your Amazon products and Kindle ebooks, we find Amazon Marketing Cloud more effective than other ad campaigns on search engines and social media. ### 7. Great tool for Marketers and Advertisers **Rating:** 4.5/5.0 stars **Reviewed by:** Ninad K. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Amazon Marketing Cloud?** Create your customizable data points, sets and organise all your marketing data at one place. Analyse the data and see and understand the treds. Its great for advertisers. Lot of work is reducing for marketers. It is a good digital marketing solution which is safe and secure. It can be integrated to different apps like Amazon ads, implemetation is easy. First time marketeers can also use it as its easy to use with some tech support. Can be used for large digital marketing campaigns. A neat and clean product very lot of new features. **What do you dislike about Amazon Marketing Cloud?** Not much dislikes but costing can be competative compared to other tools, little expensive. Technical support is needed with SQL. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Getting required reports and trends in advertising which help in new strategies for company. I can analyse all the data and monitor it with specific and needed marketing campaigns. Overall productivity of marketing is increased. Dashboards from AMC are great help for data insights. ### 8. Review on Amazon Marketing Cloud(AMC) **Rating:** 4.5/5.0 stars **Reviewed by:** anushree v. | Assitant system engineer , Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Amazon Marketing Cloud?** AMC is a powerful advertising tool which helps the advertisers in the way of holistic data measurement and analytics solutions. AMC is a safe and secure cloud based clean room solution which maintains consumer privacy. It is easy to setup,use, implement and integrate in any business. The customer support works really awesome in providing quick solutions to issues. It's features like centralized computation and localized computation helps to conduct data analysis like performance deep dives,audience insights,etc., **What do you dislike about Amazon Marketing Cloud?** I could feel the costing factor is on the little higher side that can be reduced to afford it easily by anyone.Apart from that it is the best tool and the frequency of use is high in our organisation. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Marketing Cloud(AMC) helps you to understand the customers' journey and protecting their private data. It also helps to tailor results to meet the business goals and offers cross channel analytics encompassing search,audio, and video ads, etc., Also helps for comprehensive data collection and accurate touchpoint analysis. ### 9. Best Cloud service Provider AWS **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj B. | Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Amazon Marketing Cloud?** Many things to like inside amazon cloud. It is one of the Top Cloud marketing company. They have several cloud services available. They offers almost everything according to the customer need. With the work with cloud I have used services like Load Balancers, Instances, SNS, SQS. Naming also very simple as that, anyone new can understand the UI and use of the services. While integrating with several softwares and tools, it's very easy. Implementation also very simple, just read the official documentation you'll get idea. If anyhow you stuck please do reach to customer support, they are active and asap they will help you. Since two years I'm using it daily. Yeah start AWS and explore cloud It's awesome. **What do you dislike about Amazon Marketing Cloud?** Nothing to dislike everything is good. All services fulfiled to requirements.There naming convension also easy to remember. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** They have active support forum so anytime if i stuck i'll do reach and they are there to help me anytime asap. At starting I have faced many problems regarding integration and implementation but however i gone through Official documenation It's become easy to me to solve issues. ### 10. Genuine review for Amazon marketing cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Shubhi G. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Amazon Marketing Cloud?** According to my experience, I believe that Amazon Marketing Cloud is providing a very safe, confidential, and cloud-based clean room solution. With the support of Amazon Ads signals and their own inputs, it is intended to assist us with audience building and analytics. Additionally, it offers other capabilities that help advertisers with project evaluation, audience analysis, and media optimization. **What do you dislike about Amazon Marketing Cloud?** The following are my considerations, which I have noted: There may be some resource restrictions because the default resource limits can vary from one geographical area to another. I strongly feel that similar to other cloud services, customers may encounter issues with backup security, outages, and limited control. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** In order to create specific queries, I used AMC. I was able to acquire very specific information on the journey I took my audience on thanks to this. Beyond what normal statistics can provide, AMC gave me the insight I needed to truly comprehend how things worked and how "events" were related to their surroundings.By analyzing the effect of advertising performance across channels, both on and off Amazon, I was able to work together AMC to develop an exceptionally comprehensive reporting system. This includes cross-campaign data aggregation, path-to-conversion analysis, several attribution models, total reach as well as channel efficacy, and path-to-conversion analysis. ### 11. Excellent Platform For Marketeers **Rating:** 4.5/5.0 stars **Reviewed by:** Bhavik M. | Freelance Android App Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** The best thing about Amazon Marketing Cloud is that they have really really useful analytics system. So if you want to Advertise something to a target market, you can build your custom analytics statements. You can easily observe how your ad content is performing and to which type of audience **What do you dislike about Amazon Marketing Cloud?** Amazon Marketing Cloud is limited to basic features and insights. I am currently exploring its major features and could not find anything regretful **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Cloud Marketing is built on AWS so it is very reliable. Talking about advertising content, ACM gives a rich and easy interface to roll your content. This is beneficial for me because I need to know the exact insights of how my content is performing, what kind of audience is more interested in, and how often they interact with my content. Also, i can put a custom analytics algorithm to decide my target audience and make my content available to a specifically targetted audience only ### 12. Review on Amazon Marketing Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Siva Suriyan S. | Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2023 **What do you like best about Amazon Marketing Cloud?** Amazon Marketing Cloud helps as an effective clean solution to compliment data, by securely share the data with their partners without exposing the raw data. Easy to use, implement and integrate in any business. The customer support of amazon cloud is really great,the solution to issues are very quick all the time. The main feature is AMC enables advertisers to create customized reports across various datasets. **What do you dislike about Amazon Marketing Cloud?** The main disadvantage I can feel in AMC is when it comes to individual user data which can never be accessible to the marketers. The frequency of use is in our organisation is on the evaluation phase as of now so the above thing can be improved. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It enables to simplify the process for business by cleaning the data by removing the null data and other potential problems. Amazon Marketing Cloud also helps to find the most effective succession of advertisements. ### 13. A white room for all Amazon Ads data collection! **Rating:** 5.0/5.0 stars **Reviewed by:** Filippo C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Amazon Marketing Cloud allows you to match different data sources (DSP, Sponsored and Conversions) to get unique, cross-channel insights. Using SQL each user can create personalized queries to extract the KPI needed. Thanks to the graphical interface it's easy to setup AMC and to manage access for all users. **What do you dislike about Amazon Marketing Cloud?** Query computation time is quite slow, it migh take even 20 to 30 minutes to complete a single query. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Marketing Cloud provides a complete overview of all the Amazon-related ads activities and how to influence conversions and purchases. The single-channels reports are overrun by AMC cross-channel reports, that can highlight how and how much different channels overlap. ### 14. Managing your audience has never been easier **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav G. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Amazon Marketing Cloud?** The best thing about this is campaign management. We can manage our audience, select a subset and run more focused ads based on what kind of audience we want to reach. We use it once a week atleast to manage our ads. It's really easy to use and manage. **What do you dislike about Amazon Marketing Cloud?** I think it is a complete product, it just needs a little learned person to use it. It can be a little tougher for the first time user. It needs to be a little user friendly interface. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** We use it to run and management of our ads campaign. We have managed to reduce our CAC by 10% and I think it's a huge win for us. ### 15. Easy monitoring and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Minaz S. | Software devTest Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Amazon Marketing Cloud?** It's provide Verity of tools & features designed which helps business to optimise there marketing efforts. It's helps to increase data security & privacy. It provides range of support options including documentation. AMC provides easy to collaborate with their partners. **What do you dislike about Amazon Marketing Cloud?** Difficult to understand for beginners. It has limited app integration with non Amazon platforms. It's difficult to set up and manage also required more technical expertise understand Amazon marketing cloud. Limited support for non e commerce business. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It provides training resources and customer service which helps business. It can be easily merged with other Amazon service. It's helps to create personalized dashboard for monitoring and analysis. It has details analysis and reporting capability. ### 16. My Personal Insights for AWS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Amazon Marketing Cloud?** These are few capabilities which i really like approximately AMC. Cross-channel attribution: AMC permits me to peer how my distinctive advertising and marketing campaigns are operating together to pressure income. This is beneficial for optimizing my budget and enhancing my ROI. Audience insights: AMC allows me to recognize my clients better. I can use this facts to create more focused and powerful advertising campaigns. Custom reporting: AMC allows me to create custom reviews which might be tailored to my precise needs. This saves me lots of time and effort. **What do you dislike about Amazon Marketing Cloud?** While I typical love Amazon Marketing Cloud, there are a few things that I don't like about it: It may be complicated to use, as AMC is a bit technical, so it's important to have a few familiarity with APIs and SQL. If you are not snug with this, then AMC won't be the right device for you. It may be sluggish to manner queries. If you're working with a huge dataset, it could make an effort for AMC to procedure your query and generate the outcomes. This can be frustrating in case you're in a hurry. It has some obstacles. AMC is a powerful device, however it would not do everything. For instance, it doesn't permit you to control your advertising campaigns at once. For that, you continue to need to use Amazon Ads. Despite these drawbacks, I nonetheless think that Amazon Marketing Cloud is a precious device for Amazon advertisers. It's free to apply, and it gives you access to a wealth of records that allow you to to enhance your outcomes. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Improve my target audience focused on: By the usage of AMC to get a better knowledge of my customers and their desires, I have been able to create more targeted and effective advertising and marketing campaigns. This has ended in a higher click-via price (CTR) and conversion price (CVR). Optimize my price range: By the usage of AMC to degree the overall performance of my advertising campaigns, I have been able to perceive areas in which I can keep cash. For example, I was capable of discover a set of key phrases that had been using visitors to my product listings, however no longer main to many income. I then paused those keywords, which freed up my finances to invest in extra effective keywords. Improve my ROI: By the use of AMC to enhance my audience targeting and optimize my budget, I were able to enhance my ROI appreciably. ### 17. "AMC is a clean solution" **Rating:** 4.5/5.0 stars **Reviewed by:** Simran R. | Cloud Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Amazon Marketing Cloud?** I would say Amazon Marketing Cloud came out to be one of the most secure, easy-to-approach, and clean solutions for digital marketing and getting reviews for Amazon's Ads Campaign. **What do you dislike about Amazon Marketing Cloud?** The only factors I think I would dislike about AMC are the cost and the customization was limited. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** I was writing about Amazon Marketing Cloud and the key feature of it is that I feel it is really secure for the campaign owners i.e. the advertisement holders and the consumers as well because the consumer personal data is not stored with the AMC. Also, only the shopping experience is stored by which it becomes easy for the campaign owners to present a detail and a better deal for their target audiences. ### 18. It provides measurement and analytics solutions design. **Rating:** 4.5/5.0 stars **Reviewed by:** Geetesh B. | Software Quality Assurance Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2023 **What do you like best about Amazon Marketing Cloud?** It helps marketer to measure performce across different media channels. Using Amazon marketing cloud customer can track their own data. It's helps to enhance data privacy and security. It allows for better communication and improve decision making process. **What do you dislike about Amazon Marketing Cloud?** It is complex to set up and manage. Cost is higher as compared with other tools / solutions. Required more technical expertise to adopt AMC. It is not easy to understand non technical person because required technical resources who are familiar with SQL. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It provides real time data & cross channel reporting. It helps to create personalized dashboard with easy monitoring and analysis. Easily integrated with Amazon e commerce platform. Easy to create new campaign, reporting and settings. ### 19. Revolutionize your marketing with Amazon Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** wissem k. | Rédacteur indépendant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Amazon Marketing Cloud?** Scalability: Amazon's Cloud Marketing services are highly scalable and can easily adapt to the growth of your business. Access to advanced tools: Amazon offers advanced marketing tools such as customer segmentation, data analysis, and advertising campaign tools that can help you make informed decisions for your marketing campaigns. Reduced costs: By using Amazon's cloud marketing services, you can reduce infrastructure and operational costs related to marketing services. Flexibility: Amazon's cloud marketing services offer great flexibility, allowing you to choose the services you need and customize your marketing solutions according to your business needs. **What do you dislike about Amazon Marketing Cloud?** Complexity: Amazon's cloud marketing services can be complex and difficult to set up and use, especially if you are new to using the cloud or do not have much experience in managing digital marketing services. Dependency: If you use Amazon's cloud marketing services, you are dependent on their platform for your marketing campaigns. If Amazon experiences outages or service interruptions, it can affect your marketing campaigns. Data Privacy: If you use Amazon's cloud marketing services, your marketing data may be stored on their servers, which can raise concerns about data privacy. Variable Costs: The costs of using Amazon's cloud marketing services can vary depending on resource usage, which can make it difficult to plan and manage marketing costs. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Marketing data management: AMC offers advanced tools to manage, store, and analyze marketing data, which can help businesses better understand their audience and optimize their marketing strategy. Customer experience personalization: AMC offers customer segmentation and personalization tools, which can help businesses provide more relevant and personalized experiences to their customers. Advertising campaign optimization: AMC offers advertising campaign tools and performance analysis, which can help businesses optimize their advertising budget and maximize their advertising return on investment. Scalability and flexibility: AMC offers a highly scalable and flexible cloud infrastructure, allowing businesses to easily adapt to the changing needs of their business and market. By using AMC's services, businesses can benefit from a comprehensive suite of high-performance digital marketing tools, which can help them better understand their audience, provide personalized experiences, and optimize their advertising campaigns to maximize their return on investment. Furthermore, by using a highly scalable cloud infrastructure, businesses can be assured that their digital marketing solutions can easily scale to meet their future business needs. ### 20. Onestop solution for analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Purnachandra R. | Business Consultant, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** Most helpful in analysing the data of customers where we can choose our peers accordingly. Its easy to use and implement also have lot of features where we can inline the customer integration easily. Also have best customer support from amazon. We can use Advertising insites to use AMC frequently. The Frequency of use to determine the customoer usgae and advertising our product with the customer makes sence. **What do you dislike about Amazon Marketing Cloud?** The attribution method could have been better for adds that are out side of amazon. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It is helping us to analise customer needs through analytical journey of their shoppping data on amazon or other platforms ### 21. Helping us to analyse data. **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanshu K. | Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Amazon Marketing Cloud?** We are using beta version of amazon marketing cloud and as a product owner i am actually impressed by the data analysis that it provides. Also keeps all user data secur And confidential. As a user it,s quite easy to use. **What do you dislike about Amazon Marketing Cloud?** More transparency shou be provided with the analysed data. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Using data clean room we are able to take polls and collect data where all users data is kept confidential and we can use data to do analysis on product. ### 22. amazon marketing cloud review **Rating:** 5.0/5.0 stars **Reviewed by:** Shubhan P. | Technical implementation specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Amazon Marketing Cloud?** Working in the ecom sector I have been using this at a beginning stage and found that the structured custom queries is very flexible.Also it helps to build queries easy and faster. **What do you dislike about Amazon Marketing Cloud?** In particular I have not had any bad experience with this software but I would like to pin-point on one thing that the integration with mongoDB is quite slow. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Analytics, deep dive into the data and safe environment for information handled in a proper manner is what i feel benefitting me. ### 23. Review on Amazon marketing Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Abhinav S. | Senior devops , Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** The most amazing feature of Amazon marketing cloud is the great availability of different kind of images available at a great price and specifically on cost as per usage model. **What do you dislike about Amazon Marketing Cloud?** The only feature about the Amazon Marketing cloud is that lags a bit that it does not provide images of raspberry pi . It is available as custom version of individual but not the official one. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** The marketing cloud helps in getting the best and ease of places like that. They help in getting more customers at ease. ### 24. Enhancement of storing, retrieval of data. **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek K. | Senior System Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** We can easily customise reports with event level data. And also we can have multiple dataset. These features can help user to manage marketing data easily. **What do you dislike about Amazon Marketing Cloud?** Sometimes I feel little hard to understand the interface. It's difficult to understand interface sometimes, whenever I open it after long time I can't find simple services too. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** We want to market our products and our clients want some better representation. For that we need to show various data. Show these things can be easily done through Amazon Marketing Cloud. ### 25. Great cloud for marketing **Rating:** 4.0/5.0 stars **Reviewed by:** chaman j. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Amazon Marketing Cloud?** AMC is like a handy toolbox for advertisers. It helps them understand data and improve their ads. The best part is it's easy to use and does not need a lot of learning. It's good for any business, big or small. **What do you dislike about Amazon Marketing Cloud?** expensive compared to other options. needs good tech skills to use it Hard to not tech person. need good sql knowladge **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Provide verious marketing options with AWS Integration Accurate marketing trend nnalysis in budge ### 26. A Great and powerful plateform for advertiser **Rating:** 4.0/5.0 stars **Reviewed by:** Dheeraj D. | Module Lead Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Amazon Marketing Cloud?** - For me its east to use and can be easily integrate with the businesses. - I like its analytics system - The customization of analytics can be easily done - it has good data privacy and security **What do you dislike about Amazon Marketing Cloud?** For me there are no dislike till yet as I am still exploring it **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** The best thing for me its custom analytics algo so that I can deside my customers. I need not to worry about the privacy and security. ### 27. Good tool to use for Mature Sellers!! **Rating:** 4.5/5.0 stars **Reviewed by:** Neha M. | Server Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Amazon Marketing Cloud?** It give holistic report to the brands so that they can track customers throughout their shopping journey so that they can shift their focus as per the customer needs. **What do you dislike about Amazon Marketing Cloud?** In my point of view, it can be more complex for the person who don't have any prior marketing experience, it can be challenging to setup and configure. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Marketing cloud is giving reaal-time customerengagement platform which enables to grow customer interaction to increase their sale through various tools and services. ### 28. Good suite for advertising strategies **Rating:** 3.5/5.0 stars **Reviewed by:** Rishab S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2023 **What do you like best about Amazon Marketing Cloud?** its simple to use a great help in automating your marketing processes and manage the customer relationship for efficiently . it gives me insights on how my customer interacts and when is the right time to engange a potential customer. **What do you dislike about Amazon Marketing Cloud?** the downsides i can think of its little expensive, interface is lacking stability sometimes and it has a higher learning curve **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** They provide good support whenever i get stuck somewhere someone is there to help me out ### 29. GREAT TOOL TO SEE ALL YOUR AMAZON MARKET DATA IN ONE PLACE **Rating:** 4.0/5.0 stars **Reviewed by:** Gabrielle C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** its makes it very easy to use/ collect data off multiple channels/ platforms. **What do you dislike about Amazon Marketing Cloud?** honestly not much we didnt continue to use due to just really not needing it but it does take a little getting used to at first/ navagation for me too a minute to fully get but they could just be a personal thing. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** they where helping use track everything through our platforms/ helped us to deploy AWS service to the store. maintian ads and monitor ongoing campaign performance. ### 30. Great flexible environment with analytics and detailed insights **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew P. | Senior Web Developer and SEO Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Amazon Marketing Cloud?** The advanced analytics and customer insights on audiences, ability to track the customer journey well and have an overall expanded view of your total campaign is excellent on Amazon Marketing Cloud. **What do you dislike about Amazon Marketing Cloud?** Some learning curves to get started and going but is worth it in the long run. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Within campaigns giving us the advanced analytics and measurements we want in order to track success. ### 31. Amazon Marketing Cloud: A Powerful Tool for Advertisers of All Sizes **Rating:** 5.0/5.0 stars **Reviewed by:** Ekansh S. | System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** It's quite easy to keep track of how my campaigns doing because I have access, to metrics like impressions, clicks and conversions. **What do you dislike about Amazon Marketing Cloud?** It is limited in terms of creative freedom when compared with other similar services. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It increases the effectiveness of advertising, for small businesses such as mine. I receive reports on which strategies yield the results allowing me to enhance my campaigns progressively. This removes much of the uncertainty associated with marketing. ### 32. My honest review of Amazon Marketing Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit jha D. | Level one Seller, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2023 **What do you like best about Amazon Marketing Cloud?** It is a safe and secure solution for analyzing your audience as an advertiser. it does have flexible analytics for different marketing questions. it can help to improve advertising ROI. **What do you dislike about Amazon Marketing Cloud?** It is quite expensive for high-marketing research for a person who wants to spend. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon Marketing Cloud helps advertisers measure their marketing campaigns across media channels. It is helping me with an advertising campaign by helping me upload my own data and analyze it. ### 33. Amazon Marketing Cloud- privacy first **Rating:** 4.5/5.0 stars **Reviewed by:** Sayam J. | Software Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Amazon Marketing Cloud?** It has custom reporting feature to extract the reports. It can be used with internal data sources as well as its advertising database. Anyone cane extract out the details very easily. **What do you dislike about Amazon Marketing Cloud?** There is nothing I disliked about Amazon Marketing Cloud **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It has helped us to extract data by custom reporting which gave us in-depth insight of the data. Apart from this data uploaded on it was safe and supported customer privacy. ### 34. Secure and productive **Rating:** 4.5/5.0 stars **Reviewed by:** Vipin C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Amazon Marketing Cloud?** The best thing of amazon marketing cloud it does not show the end user data ehich makes it more reliable and desirable application and for enhance marketing strategies and advertising it is a game changer application. **What do you dislike about Amazon Marketing Cloud?** This is hughly secure platform so no cons **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** As a uswr amazon marketing cloud analyse and improve the marketing strategies and campaign and report visuals are next level ### 35. Provides detailed reports. **Rating:** 4.5/5.0 stars **Reviewed by:** Harshit B. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Amazon Marketing Cloud?** We have been using amazon marketing cloud from past 2 years and it's very helpful for doing analysis specially for advertisers. **What do you dislike about Amazon Marketing Cloud?** It generates quite details analysis report but sometimes it can be expensive. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Data clean room helps a business to analyse data specific to their audience and helps in generating detail reports. ### 36. Amazing marketing solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad L. | Assistant Manager Supply Chain & Imports Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2023 **What do you like best about Amazon Marketing Cloud?** That cloud help us marketing and enhance chance to find new market and venture **What do you dislike about Amazon Marketing Cloud?** We do not dislike any things else in amazon marketplace. It is most power full marketing tools. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It is solve data mining problem and all data available in cloud ### 37. software developer **Rating:** 4.5/5.0 stars **Reviewed by:** Prashant . | Associate Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2023 **What do you like best about Amazon Marketing Cloud?** the best part in aws cloud marketing is to engage customer based on multiple devices we can we can engage global using advertising and target according to his intrest and demographic. **What do you dislike about Amazon Marketing Cloud?** they have little complexcity in configuration part . **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** it is best to taget user according to his intrest and demographic we can target multiple devices its make easy to engaage user to our application. ### 38. Experience with Amazon marketing cloud. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Amazon Marketing Cloud?** The cost is low compare to other marketing cloud services.It has best data security and privacy standards.AMC provide best customer support for users. It's easy to use. Very ease to intergrate with other Amazon services like amazon advertising etc. **What do you dislike about Amazon Marketing Cloud?** There's nothing like dislike about AMC, but sometimes its hard to understand for new user. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It helps you show ads to the people who are most likely to be interested in your stuff, can see how well ads are doing and figure out if it's making money from them. ### 39. AWS Marketing Cloud **Rating:** 3.5/5.0 stars **Reviewed by:** Dinesh Babu T. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Amazon Marketing Cloud?** Data is safe and secured as per the region(Data Privacy).Customer Journey where customer can track their own data and user friendly. Easy for implementing the services. Good community support. **What do you dislike about Amazon Marketing Cloud?** AWS Marketing Cloud is quite expensive compared to others.Nothing to dislike more about it. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Good Support forum so whenever got stuck somewhere they help which makes ease of the work. ### 40. Best marketing cloud platform **Rating:** 5.0/5.0 stars **Reviewed by:** GANESH C. | System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2023 **What do you like best about Amazon Marketing Cloud?** Easy to use. Improved advertising and marketing. Easy to view and acess combined data at one place. **What do you dislike about Amazon Marketing Cloud?** Amazon marketing cloud is costly especially at the time of crowd market **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Less latency in deployment. Easy and quick monitoring. Cost efficient. ### 41. Amazon Marketing Cloud is a great tool for advertising and marketing. **Rating:** 3.5/5.0 stars **Reviewed by:** Upendra Y. | Quality Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Amazon Marketing Cloud?** The best thing about Amazon marketing cloud is that it helps in query, evaluate and visualize the reports. **What do you dislike about Amazon Marketing Cloud?** As it uses an data driven approach sometimes it lags in performance. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** As it uses real time data for analytics and helps to find the exact audience to advertise ### 42. Amazon Marketing Cloud Review **Rating:** 4.0/5.0 stars **Reviewed by:** Upender Y. | Quality Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Amazon Marketing Cloud?** As it is an data driven based tool it helps to advertise and perform custom analytics. **What do you dislike about Amazon Marketing Cloud?** Sometime it lack in the performance as it uses real time data. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** It uses the real time data hence helps in advertise to the audience who needs it. ### 43. Overall Good **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Amazon Marketing Cloud?** helpful in Audience analysis and Customer journey analysis which is helpful in descovring the right audince. **What do you dislike about Amazon Marketing Cloud?** the sandbox enviornment limit in the intial phase is low for a big scale application. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** sharing the data with the business patner in a more secure and relaible way. ### 44. Amazon marketing cloud is a great platform **Rating:** 4.5/5.0 stars **Reviewed by:** Akash Y. | Module Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Amazon Marketing Cloud?** Anylazing data is so easy and accurate.. **What do you dislike about Amazon Marketing Cloud?** One recommendation would be to give more insights on the data that we analyse. There must some tools with the graphics to provide filters. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Data analytics and monetization becomes very easy ### 45. graphic illustrating customer data analytics and also it have cross channel advertising **Rating:** 3.0/5.0 stars **Reviewed by:** Pranjali C. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Amazon Marketing Cloud?** Because of its unrivalled audience reach, deep customer insights, accurate ad targeting, cross-channel advertising capabilities, and complete measurement and analytics tools, Amazon Marketing Cloud is a strong option for driving impactful and data-driven digital marketing campaigns. **What do you dislike about Amazon Marketing Cloud?** Amazon Marketing Cloud may have some limits or shortcomings. The learning curve connected with understanding the platform's capabilities, the complexity of setting up and administering campaigns, or the expense associated with using the service are all potential factors. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** precise ad targeting, cross-channel advertising capabilities, and complete measurement and analytics tools, making it a formidable solution for driving impactful and data-driven digital marketing campaigns. ### 46. Middle of the pack tool. **Rating:** 2.5/5.0 stars **Reviewed by:** Neel M. | Tech Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Amazon Marketing Cloud?** I like how easy it can integrate with other amazon services allowing for ease of integration. **What do you dislike about Amazon Marketing Cloud?** Compared to tools like klayvio, and Braze, features are lacking as well as ease of use. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Used to integrate and receive insights for marketing for our products. ### 47. Adaptive analysis platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2023 **What do you like best about Amazon Marketing Cloud?** Amazon Marketing Cloud is helping advertisers to do detailed analysis on end user data and accumulate data to conclude a decision, easy to implement and a great customer support. **What do you dislike about Amazon Marketing Cloud?** There is nothing as such which I did not like but UI experience can be better. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Best part is Amazon Marketing Coud takes privacy and security seriously and keeps all user data anonymous. ### 48. Amazon Marketing cloud Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2023 **What do you like best about Amazon Marketing Cloud?** I mostly like user friendly inteface and ecommerce ecosystem which helps in businesses. **What do you dislike about Amazon Marketing Cloud?** There's nothing like dislike, sometimes it's complex for new user specially with limited experience one **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Amazon marketing cloud is like a powerfull tool which is helping to sell more effectively on amazon by showing ads to right people, and It enables targeting customers based on their preferences and behavior. ### 49. Large variety of reports and metrics which gives best insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Sagar K. | Associate DevOps Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Amazon Marketing Cloud?** Personalization of available dataset also amc provides clear view of customer interactions. **What do you dislike about Amazon Marketing Cloud?** As of now i have faced no problems for amc. **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** Getting perfect insights of what works and what doesn't. ### 50. amazon marketing cloud - A safe and reliable platform for advertisers **Rating:** 4.5/5.0 stars **Reviewed by:** chetna g. | Senior Inside sales specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Amazon Marketing Cloud?** Amazon marketing cloud is a safe,reliable and secure solutions in which advertisers can use to analyse various inputs. the best thing about this is it works according to AWS rules and regulations **What do you dislike about Amazon Marketing Cloud?** amazon marketing cloud has certain limits and shortcomings like. Setting up of the platform is sometimes complex and the expense associated with the set up is costly **What problems is Amazon Marketing Cloud solving and how is that benefiting you?** amazon marketing cloud gives me precise advertisment targeting and it is a solution that makes my digital marketing campaigns more impactful. by using this solution my productivity has flourished - [View Amazon Marketing Cloud pricing details and edition comparison](https://www.g2.com/products/amazon-marketing-cloud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+09%3A38%3A11+-0500&secure%5Bsession_id%5D=92984687-968d-44b1-b61c-bb80408e2ae8&secure%5Btoken%5D=141b25b1cf5660ac4c0173bc83c096ac470ed84adb8e12da18fe4becf9d3bdde&format=llm_user) ## Amazon Marketing Cloud Features **Centralized computation** - Centralized Computation **Localized computation** - Localized computation ## Top Amazon Marketing Cloud Alternatives - [Snowflake](https://www.g2.com/products/snowflake/reviews) - 4.5/5.0 (707 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (756 reviews) - [Crossbeam](https://www.g2.com/products/crossbeam/reviews) - 4.8/5.0 (401 reviews)