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Compare Amazon Lex and Drift 
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At a Glance
Market Segments
Enterprise (36.1% of reviews)
Mid-Market (51.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,500.00 Per Month
Amazon Lex
Star Rating
(37)4.2 out of 5
Market Segments
Enterprise (36.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Amazon LexDrift
Star Rating
(1,254)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Drift excels in live chat functionality, with a score of 9.1, making it a preferred choice for real-time customer engagement. In contrast, Amazon Lex, while strong in AI capabilities, scores lower in live chat, indicating it may not be as effective for immediate customer interactions.
- Reviewers mention that Drift's customization interface is rated at 8.5, allowing for tailored user experiences. On the other hand, Amazon Lex's customization options are less intuitive, which may hinder users looking for a more personalized setup.
- G2 users highlight Drift's lead qualification feature, scoring 8.2, as a significant advantage for sales teams. In comparison, Amazon Lex's lead follow-up capabilities also score 8.2, but users feel that Drift provides a more seamless experience in managing leads.
- Users on G2 appreciate Drift's proactive engagement features, rated at 8.6, which help in anticipating customer needs. Conversely, Amazon Lex, while strong in AI text generation, does not offer the same level of proactive engagement, which may limit its effectiveness in customer interactions.
- Reviewers say that Drift's quality of support is rated at 8.8, indicating a strong commitment to customer service. In contrast, Amazon Lex's support quality, rated at 8.7, is still good but may not match the responsiveness and effectiveness that Drift users experience.
- Users report that Drift's integration capabilities, particularly with Salesforce, score 8.0, making it easier for teams to manage customer relationships. Amazon Lex, while it has integrations, does not provide the same level of ease and effectiveness, which can be a drawback for users relying on seamless connectivity.
Pricing
Entry-Level Pricing
Amazon Lex
No pricing availableDrift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
Amazon Lex
No trial information availableDrift
Free Trial is available
Ratings
Meets Requirements
8.7
23
8.7
1,017
Ease of Use
8.4
23
8.7
1,030
Ease of Setup
8.1
14
8.4
507
Ease of Admin
7.9
14
8.5
473
Quality of Support
8.7
23
8.8
938
Has the product been a good partner in doing business?
8.5
14
8.9
472
Product Direction (% positive)
8.5
23
8.9
995
Features by Category
Messenger
Not enough data
8.5
204
|
Verified
Not enough data
8.2
202
|
Verified
Not enough data
9.1
274
|
Verified
Not enough data
8.6
251
|
Verified
Channels
Not enough data
7.9
117
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
92
|
Verified
Not enough data
7.6
82
|
Verified
Not enough data
7.8
91
|
Verified
Customers
Not enough data
8.6
225
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
8.1
242
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
245
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.9
316
|
Verified
Not enough data
8.2
310
|
Verified
Not enough data
8.2
289
|
Verified
Not enough data
8.7
305
|
Verified
Organization
Not enough data
8.0
266
|
Verified
Not enough data
8.0
270
|
Verified
Not enough data
8.3
277
|
Verified
Performance Analysis
Not enough data
7.8
242
|
Verified
Not enough data
8.0
262
|
Verified
Sales Analysis
Not enough data
7.5
216
|
Verified
Not enough data
7.7
222
|
Verified
Generative AI
Not enough data
7.5
88
Not enough data
7.6
86
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.2
281
Not enough data
8.3
269
Not enough data
8.5
304
Not enough data
8.1
274
Not enough data
8.0
229
Platform
Not enough data
8.9
310
Not enough data
8.4
292
Not enough data
8.4
276
Not enough data
8.1
282
Not enough data
7.9
241
Not enough data
8.4
262
Not enough data
8.2
287
Generative AI
Not enough data
7.7
85
Not enough data
7.7
83
Conversational Platform
Not enough data
8.6
168
Not enough data
8.4
118
Not enough data
8.7
129
Not enough data
8.6
93
Support Automation
Not enough data
Feature Not Available
Not enough data
8.4
148
Not enough data
8.8
139
Not enough data
8.5
93
Generative AI
Not enough data
8.0
32
Not enough data
7.8
32
Integrations
Not enough data
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Branding & Customizatio
Not enough data
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Automatic Rules & Configurations
Not enough data
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Automation
Not enough data
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Artificial Intelligence
Not enough data
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Generative AI
Not enough data
7.7
31
Not enough data
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Communication
Not enough data
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Internal Use
Not enough data
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Generative AI
Not enough data
7.4
20
Self-Service Experience
Not enough data
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Self-Service Platform
Not enough data
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Genesys AppFoundry Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon Lex and Drift are categorized as Bot Platforms
Unique Categories
Amazon Lex is categorized as Genesys AppFoundry Marketplace
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Conversational Marketing, Chatbots, Live Chat, Customer Self-Service, and Customer Service Automation
Reviews
Reviewers' Company Size
Amazon Lex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.2%
Information Technology and Services
13.9%
Pharmaceuticals
8.3%
Non-Profit Organization Management
5.6%
Banking
5.6%
Other
44.4%
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Alternatives
Discussions
What is Amazon Lex used for?
1 Comment
UT
Interactive ai chat bot used for your business use case Read more
Amazon Lex has no more discussions with answers
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
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