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At a Glance
Market Segments
Small-Business (61.3% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Airtable
Star Rating
(3,148)4.6 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,581)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerAirtable vs Looker
When assessing the two solutions, reviewers found Airtable easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Airtable meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that Looker is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Airtable over Looker.
Pricing
Entry-Level Pricing
Airtable
Free
$0.00
For individuals or very small teams just getting started with Airtable
- Unlimited bases
- 1,000 records per base
- 1 GB of attachments per base
Looker
No pricing availableFree Trial
Airtable
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
2,459
8.7
1,082
Ease of Use
8.7
2,488
8.2
1,087
Ease of Setup
8.4
1,486
8.2
566
Ease of Admin
8.7
1,172
8.3
429
Quality of Support
8.4
1,851
8.6
920
Has the product been a good partner in doing business?
8.9
1,055
8.9
407
Product Direction (% positive)
9.0
2,334
8.8
1,014
Features by Category
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Reports
Not enough data
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Data Modeling and Blending
Not enough data
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Advanced Analytics
Not enough data
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
35
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Reports
Not enough data
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Building Reports
Not enough data
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Reporting
Not enough data
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Tasks
8.6
1184
|
Verified
Not enough data
8.5
1165
|
Verified
Not enough data
8.4
1165
|
Verified
Not enough data
8.3
1148
|
Verified
Not enough data
7.8
1087
|
Verified
Not enough data
7.7
1062
|
Verified
Not enough data
8.1
1142
|
Verified
Not enough data
7.8
1064
|
Verified
Not enough data
Projects
8.4
1125
|
Verified
Not enough data
8.2
1069
|
Verified
Not enough data
7.7
995
|
Verified
Not enough data
8.2
1106
|
Verified
Not enough data
9.0
1173
|
Verified
Not enough data
7.3
640
Not enough data
7.6
637
Not enough data
7.9
1081
|
Verified
Not enough data
6.9
605
Not enough data
7.1
624
Not enough data
7.5
956
|
Verified
Not enough data
Resource Management
7.8
966
|
Verified
Not enough data
7.3
618
Not enough data
7.9
1015
|
Verified
Not enough data
Project Monitoring
7.9
945
|
Verified
Not enough data
7.7
954
|
Verified
Not enough data
8.3
1043
|
Verified
Not enough data
Generative AI
5.7
504
Not enough data
5.8
502
Not enough data
Agentic AI - Project Management
6.9
79
Not enough data
6.9
79
Not enough data
7.2
82
Not enough data
7.0
76
Not enough data
6.9
76
Not enough data
6.8
75
Not enough data
6.9
76
Not enough data
Analytics
8.0
401
Not enough data
Execution
8.9
446
Not enough data
8.9
451
Not enough data
8.9
447
Not enough data
Roadmapping
8.2
420
Not enough data
8.4
417
Not enough data
Task Creation
8.9
907
Not enough data
8.8
887
Not enough data
8.5
878
Not enough data
8.1
796
Not enough data
Task Management
8.7
885
Not enough data
8.6
867
Not enough data
8.1
805
Not enough data
8.1
803
Not enough data
Generative AI
5.8
393
Not enough data
5.9
392
Not enough data
Responses
9.7
6
Not enough data
9.4
6
Not enough data
8.6
6
Not enough data
Automation - AI Agents
10.0
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Platform
9.7
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
Autonomy - AI Agents
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Generation and Interpretation - AI App Builder
8.9
11
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
9.7
11
Not enough data
Generated Application Quality - AI App Builder
9.1
11
Not enough data
9.2
10
Not enough data
9.5
11
Not enough data
9.7
11
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
User Interface Design
8.3
311
Not enough data
7.6
448
|
Verified
Not enough data
7.8
462
|
Verified
Not enough data
8.4
482
|
Verified
Not enough data
Data Control
8.5
471
|
Verified
Not enough data
8.6
482
|
Verified
Not enough data
8.5
457
|
Verified
Not enough data
Publishing
8.2
445
|
Verified
Not enough data
8.3
462
|
Verified
Not enough data
8.4
424
|
Verified
Not enough data
Agentic AI - No-Code Development Platforms
8.3
23
Not enough data
7.8
23
Not enough data
8.0
22
Not enough data
Communication
7.0
204
Not enough data
7.1
204
Not enough data
7.2
201
Not enough data
Planning
7.2
195
Not enough data
8.0
200
Not enough data
7.9
197
Not enough data
8.2
201
Not enough data
7.0
184
Not enough data
Workflow Management
7.0
196
Not enough data
8.1
198
Not enough data
7.2
192
Not enough data
7.0
188
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airtable and Looker share no categories
Unique Categories
Airtable is categorized as Strategy and Innovation Roadmapping Tools, Product Management, No-Code Development Platforms, Task Management, Project Management, AI Agents For Business Operations, and AI App Builder
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Airtable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
9.3%
Marketing and Advertising
8.6%
Computer Software
6.9%
Information Technology and Services
5.8%
Higher Education
5.8%
Other
63.6%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Discussions
What is Airtable used for?
7 Comments
DR
Airtable is a general-purpose database, automation, and internal app platform. As a general purpose tool it is very flexible for a wide variety of purposes....Read more
How much does Airtable enterprise cost?
4 Comments
EL
Minimum $8k per conversations circa 2021-2022. Pricing may be subject to change since that time.Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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