Introducing G2.ai, the future of software buying.Try now
Compare AdRoll and Criteo Commerce Growth 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansCriteo Commerce Growth
Star Rating
(240)3.7 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Criteo Commerce GrowthSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Criteo Commerce Growth. Users appreciate the platform's dynamic ad creation tools, highlighting how easy it is to generate ads tailored to their specific needs.
- Users say that AdRoll's retargeting capabilities are top tier, making it a preferred choice for businesses looking to re-engage customers effectively. In contrast, while Criteo offers solid targeting options, some users feel it doesn't match the ease and effectiveness of AdRoll's features.
- Reviewers mention that AdRoll's customer support is exceptional, with many praising the responsiveness and helpfulness of the team. This level of support is a significant advantage for users who may need assistance during their campaigns, whereas Criteo's support has received mixed feedback.
- According to verified reviews, AdRoll's ease of use is frequently highlighted, with users noting the intuitive interface and straightforward navigation. Criteo, while also user-friendly, has been described as slightly less intuitive, which may impact new users during their initial setup.
- Users appreciate AdRoll's comprehensive reporting and analytics features, which provide valuable insights into campaign performance. This level of detail helps users optimize their strategies effectively. Criteo's analytics are good but have been noted as less robust in comparison.
- Reviewers highlight that AdRoll's flexibility in pricing, such as the Pay As You Go model, is appealing for small businesses. Criteo's pricing structure is less clear, which may deter some potential users looking for straightforward options.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Criteo Commerce Growth
No pricing availableFree Trial
AdRoll
Free Trial is available
Criteo Commerce Growth
No trial information availableRatings
Meets Requirements
8.2
584
8.1
195
Ease of Use
8.3
589
8.1
194
Ease of Setup
8.2
373
7.7
108
Ease of Admin
8.1
336
7.8
110
Quality of Support
8.0
558
7.7
195
Has the product been a good partner in doing business?
8.1
335
8.1
112
Product Direction (% positive)
7.2
574
6.2
184
Features by Category
Channel Functionality
8.2
400
8.2
126
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
8.0
130
|
Verified
7.6
427
7.2
126
|
Verified
8.1
430
8.0
127
|
Verified
7.0
373
6.8
82
|
Verified
7.7
367
6.9
75
|
Verified
7.8
356
7.3
85
|
Verified
7.7
313
7.0
70
|
Verified
7.7
359
5.9
18
8.1
399
6.8
102
|
Verified
7.5
376
6.6
116
|
Verified
7.5
331
7.1
77
|
Verified
7.7
212
7.7
35
|
Verified
7.8
210
7.4
29
|
Verified
Targeting
7.9
406
6.4
29
8.7
430
8.7
123
|
Verified
8.0
372
6.7
22
7.7
338
7.3
79
|
Verified
Platform
7.7
284
7.4
79
|
Verified
7.2
333
6.9
100
|
Verified
8.0
368
7.9
116
|
Verified
8.1
404
7.9
124
|
Verified
7.8
314
7.8
99
|
Verified
7.4
325
6.4
104
|
Verified
7.5
321
6.8
22
7.8
267
7.4
63
|
Verified
7.6
333
7.9
109
|
Verified
Retargeting
8.2
166
6.1
22
8.3
197
7.1
29
8.1
185
7.3
25
8.1
207
7.0
44
8.2
194
7.4
26
8.3
197
7.0
28
8.2
177
7.2
31
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
8.0
58
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
8.0
130
|
Verified
7.6
427
7.2
126
|
Verified
8.1
430
8.0
127
|
Verified
7.0
373
6.8
82
|
Verified
7.7
367
6.9
75
|
Verified
7.8
356
7.3
85
|
Verified
7.7
313
7.0
70
|
Verified
7.7
359
5.9
18
8.1
399
6.8
102
|
Verified
7.5
376
6.6
116
|
Verified
7.5
331
7.1
77
|
Verified
7.7
212
7.7
35
|
Verified
7.8
210
7.4
29
|
Verified
Targeting
7.9
406
6.4
29
8.7
430
8.7
123
|
Verified
8.0
372
6.7
22
7.7
338
7.3
79
|
Verified
Mobile
7.8
169
7.8
51
7.7
212
7.7
35
|
Verified
7.8
210
7.4
29
|
Verified
Platform
7.7
284
7.4
79
|
Verified
7.2
333
6.9
100
|
Verified
8.0
368
7.9
116
|
Verified
8.1
404
7.9
124
|
Verified
7.8
314
7.8
99
|
Verified
7.4
325
6.4
104
|
Verified
7.5
321
6.8
22
7.8
267
7.4
63
|
Verified
7.6
333
7.9
109
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
8.0
130
|
Verified
7.6
427
7.2
126
|
Verified
8.1
430
8.0
127
|
Verified
7.0
373
6.8
82
|
Verified
7.7
367
6.9
75
|
Verified
7.8
356
7.3
85
|
Verified
7.7
313
7.0
70
|
Verified
7.7
359
5.9
18
8.1
399
6.8
102
|
Verified
7.5
376
6.6
116
|
Verified
7.5
331
7.1
77
|
Verified
7.7
212
7.7
35
|
Verified
7.8
210
7.4
29
|
Verified
Targeting
7.9
406
6.4
29
8.7
430
8.7
123
|
Verified
8.0
372
6.7
22
7.7
338
7.3
79
|
Verified
Platform
7.7
284
7.4
79
|
Verified
7.2
333
6.9
100
|
Verified
8.0
368
7.9
116
|
Verified
8.1
404
7.9
124
|
Verified
7.8
314
7.8
99
|
Verified
7.4
325
6.4
104
|
Verified
7.5
321
6.8
22
7.8
267
7.4
63
|
Verified
7.6
333
7.9
109
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by 0.8)
221
7.2
42
Campaign Management
8.0(tied score)
438
8.0(tied score)
130
|
Verified
7.6(won by 0.4)
427
7.2
126
|
Verified
8.1(won by 0.1)
430
8.0
127
|
Verified
7.0(won by 0.2)
373
6.8
82
|
Verified
7.7(won by 0.8)
367
6.9
75
|
Verified
7.8(won by 0.5)
356
7.3
85
|
Verified
7.7(won by 0.7)
313
7.0
70
|
Verified
7.7(won by 1.8)
359
5.9
18
8.1(won by 1.3)
399
6.8
102
|
Verified
7.5(won by 0.9)
376
6.6
116
|
Verified
7.5(won by 0.4)
331
7.1
77
|
Verified
7.7(tied score)
212
7.7(tied score)
35
|
Verified
7.8(won by 0.4)
210
7.4
29
|
Verified
Targeting
7.9(won by 1.5)
406
6.4
29
8.7(tied score)
430
8.7(tied score)
123
|
Verified
8.0(won by 1.3)
372
6.7
22
7.7(won by 0.4)
338
7.3
79
|
Verified
Platform
7.7(won by 0.3)
284
7.4
79
|
Verified
7.2(won by 0.3)
333
6.9
100
|
Verified
8.0(won by 0.1)
368
7.9
116
|
Verified
8.1(won by 0.2)
404
7.9
124
|
Verified
7.8(tied score)
314
7.8(tied score)
99
|
Verified
7.4(won by 1.0)
325
6.4
104
|
Verified
7.5(won by 0.7)
321
6.8
22
7.8(won by 0.4)
267
7.4
63
|
Verified
7.6
333
7.9(won by 0.3)
109
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
8.0
130
|
Verified
7.6
427
7.2
126
|
Verified
8.1
430
8.0
127
|
Verified
7.0
373
6.8
82
|
Verified
7.7
367
6.9
75
|
Verified
7.8
356
7.3
85
|
Verified
7.7
313
7.0
70
|
Verified
7.7
359
5.9
18
8.1
399
6.8
102
|
Verified
7.5
376
6.6
116
|
Verified
7.5
331
7.1
77
|
Verified
7.7
212
7.7
35
|
Verified
7.8
210
7.4
29
|
Verified
Targeting
7.9
406
6.4
29
8.7
430
8.7
123
|
Verified
8.0
372
6.7
22
7.7
338
7.3
79
|
Verified
Demand Side Platforms
8.3
5
8.3
18
|
Verified
8.3
5
6.0
5
8.3
5
7.8
18
|
Verified
Platform
7.7
284
7.4
79
|
Verified
7.2
333
6.9
100
|
Verified
8.0
368
7.9
116
|
Verified
8.1
404
7.9
124
|
Verified
7.8
314
7.8
99
|
Verified
7.4
325
6.4
104
|
Verified
7.5
321
6.8
22
7.8
267
7.4
63
|
Verified
7.6
333
7.9
109
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Criteo Commerce Growth are categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Attribution
Criteo Commerce Growth has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Criteo Commerce Growth
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Retail
24.2%
Marketing and Advertising
19.1%
Apparel & Fashion
7.9%
Consumer Goods
7.0%
Internet
2.8%
Other
39.1%
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
whats the best analytics software
1 Comment
MC
Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic...Read more
Criteo Commerce Growth has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
