Compare Adobe Marketo Engage and User.com 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,084)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansUser.com
Star Rating
(51)4.3 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about User.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in its automation capabilities, with users highlighting features like flexible segmentation and comprehensive reporting tools that simplify campaign management and forecasting. This structured approach allows for seamless organization of campaigns and data.
- Users say that User.com stands out for its exceptional customer support, which is described as fast, friendly, and reliable. This level of support, combined with its all-in-one platform that includes automated workflows and CRM integration, makes it a strong choice for businesses looking to enhance customer engagement.
- Reviewers mention that while Adobe Marketo Engage has a robust feature set, some users find it less intuitive to set up compared to User.com, which boasts a more user-friendly interface and easier setup process. This can be a significant advantage for teams looking to get started quickly without extensive training.
- According to verified reviews, User.com is praised for its powerful email marketing features and the ability to create personalized campaigns effortlessly. Users appreciate how the platform automates customer interactions and tracks user behavior, providing valuable insights for better marketing strategies.
- G2 reviewers highlight that Adobe Marketo Engage, despite its higher overall satisfaction score, faces challenges in terms of ease of use and setup, with some users noting that it requires more manual intervention post-setup compared to User.com, which operates smoothly with minimal oversight.
- Users report that both platforms offer strong email deliverability features, but User.com edges out with higher ratings in managing email campaigns and ensuring messages reach their intended audience effectively, which is crucial for maintaining customer engagement.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
User.com
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
User.com
Free Trial is available
Ratings
Meets Requirements
8.3
2,616
8.2
40
Ease of Use
7.3
2,671
8.5
40
Ease of Setup
6.7
1,324
8.5
19
Ease of Admin
7.6
1,177
9.2
17
Quality of Support
7.5
2,466
8.7
38
Has the product been a good partner in doing business?
7.7
1,170
8.3
17
Product Direction (% positive)
8.0
2,585
8.7
36
Features by Category
Sales Force Automation
Not enough data
6.9
8
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
Not enough data
Not enough data
8.6
6
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
6.7
5
|
Verified
Not enough data
7.2
6
|
Verified
Marketing Automation
Not enough data
8.6
7
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
9.7
5
|
Verified
Customer Support
Not enough data
7.5
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
7.6
7
|
Verified
Reporting & Analytics
Not enough data
7.1
8
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
7.4
7
|
Verified
Mobile & Social
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.2
6
|
Verified
Not enough data
Not enough data
Integration
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
7.2
6
|
Verified
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1756
|
Verified
9.0
10
|
Verified
8.7
1741
|
Verified
8.8
8
|
Verified
8.1
1716
|
Verified
8.5
9
|
Verified
8.5
1652
|
Verified
8.3
8
|
Verified
Online Marketing
7.8
1700
|
Verified
9.2
6
|
Verified
7.8
1519
|
Verified
8.9
6
|
Verified
7.9
1574
|
Verified
8.9
6
|
Verified
7.4
1573
|
Verified
9.2
6
|
Verified
7.4
1339
|
Verified
8.9
6
Lead Management
8.5
1357
|
Verified
9.2
6
|
Verified
7.9
1253
|
Verified
9.3
5
|
Verified
8.2
1631
|
Verified
8.1
7
|
Verified
8.2
1595
|
Verified
8.1
6
|
Verified
8.4
1652
|
Verified
8.5
8
|
Verified
8.0
1535
|
Verified
9.2
6
|
Verified
8.3
1548
|
Verified
9.7
5
|
Verified
8.2
1598
|
Verified
9.2
8
|
Verified
Campaign Management
8.3
1605
|
Verified
8.1
8
|
Verified
8.3
1494
|
Verified
7.1
7
7.3
1190
|
Verified
7.9
8
|
Verified
7.0
945
6.7
6
Social
7.3
748
|
Verified
8.6
7
7.5
799
|
Verified
8.3
8
|
Verified
7.6
787
|
Verified
9.2
8
|
Verified
7.5
754
|
Verified
8.8
8
|
Verified
7.5
716
|
Verified
8.8
7
Reporting & Analytics
7.7
1647
|
Verified
7.7
8
|
Verified
7.2
1415
|
Verified
9.0
8
|
Verified
7.2
1236
|
Verified
9.4
6
|
Verified
7.2
1162
|
Verified
9.4
6
|
Verified
6.9
1012
|
Verified
8.7
5
Platform
7.7
901
|
Verified
Not enough data
8.0
894
|
Verified
9.0
5
|
Verified
8.4
915
|
Verified
9.3
5
|
Verified
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
897
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.3
62
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
7.8
6
|
Verified
7.9
868
|
Verified
7.5
6
|
Verified
8.1
792
|
Verified
8.0
5
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
9.4
6
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Not enough data
Internal Use
Not enough data
9.3
5
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
7.9
7
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
7.6
7
|
Verified
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and User.com are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
User.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
20.8%
Computer Software
12.5%
Information Technology and Services
12.5%
Internet
8.3%
Accounting
6.3%
Other
39.6%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Can you help me with the setup?
1 Comment
Official Response from User.com
Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
Is User com good?
1 Comment
NN
User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and...Read more
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