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Compare Adobe Advertising Cloud and Foreplay 
Featured Products
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Small-Business (94.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $59.00 1 Seats Per Month
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudForeplay
Star Rating
(119)4.8 out of 5
Market Segments
Small-Business (94.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $59.00 1 Seats Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Foreplay excels in user experience, with a clean and intuitive interface that makes it easy to navigate. Users appreciate features like the ability to filter ads by content type, which significantly speeds up the process of finding relevant creative examples.
- According to verified reviews, Adobe Advertising Cloud offers robust multi-channel ad management and optimization capabilities. Users highlight its dynamic advertising space feature, which allows for targeted content delivery to specific audiences, enhancing the effectiveness of their campaigns.
- Users say that Foreplay stands out for its extensive ad library and efficient workflow, making creative research a breeze. This capability is particularly beneficial for marketing teams looking to find winning ad creatives quickly, which can save valuable time.
- Reviewers mention that while Adobe Advertising Cloud has strong analytics and targeting capabilities, it sometimes struggles with ease of setup and user administration. This can lead to configuration challenges for teams trying to integrate it into their existing workflows.
- G2 reviewers highlight that Foreplay's support quality is notably high, with users praising the responsiveness and helpfulness of the support team. In contrast, Adobe Advertising Cloud's support, while competent, does not receive the same level of acclaim, indicating room for improvement in this area.
- According to recent user feedback, Adobe Advertising Cloud is recognized for its comprehensive advertising solutions, but it has a lower overall satisfaction score compared to Foreplay. This suggests that while it offers powerful features, users may find Foreplay to be a more user-friendly and satisfying option overall.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableForeplay
Basic
Starting at $59.00
1 Seats Per Month
For teams of all sizes saving & organizing ad inspiration.
- Swipe File
- Discovery
- Briefs
Free Trial
Adobe Advertising Cloud
No trial information availableForeplay
Free Trial is available
Ratings
Meets Requirements
7.6
88
9.2
112
Ease of Use
6.8
86
9.4
114
Ease of Setup
6.2
46
9.4
102
Ease of Admin
7.2
48
9.3
56
Quality of Support
7.5
83
9.2
98
Has the product been a good partner in doing business?
7.7
49
9.5
56
Product Direction (% positive)
7.2
88
9.8
112
Features by Category
Channel Functionality
7.8
34
Not enough data
Platform Interoperability
8.3
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.8
80
8.2
51
|
Verified
8.4
80
7.6
48
|
Verified
Feature Not Available
7.8
46
|
Verified
Feature Not Available
8.0
47
|
Verified
Feature Not Available
7.7
27
8.3
81
7.7
38
|
Verified
Feature Not Available
8.1
27
8.2
78
8.0
48
|
Verified
8.0
79
8.0
48
|
Verified
9.5
79
7.5
40
|
Verified
9.0
79
9.0
10
|
Verified
Feature Not Available
8.8
10
|
Verified
Feature Not Available
Targeting
8.2
50
|
Verified
Feature Not Available
7.8
47
|
Verified
Feature Not Available
7.9
44
|
Verified
Feature Not Available
7.7
32
Feature Not Available
Platform
7.8
37
|
Verified
7.9
73
8.2
49
|
Verified
8.1
73
8.0
51
|
Verified
8.7
75
7.5
52
|
Verified
8.8
75
7.9
46
|
Verified
8.4
72
8.2
51
|
Verified
8.5
72
8.0
42
|
Verified
8.9
73
7.9
38
|
Verified
Feature Not Available
8.0
45
|
Verified
Feature Not Available
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
Feature Not Available
7.9
8
Feature Not Available
8.5
8
7.3
27
7.9
8
7.1
25
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Feature Not Available
8.5
8
Feature Not Available
Publishing Tools
7.9
8
Feature Not Available
8.3
8
Feature Not Available
9.2
8
Feature Not Available
Platform Interoperability
7.7
5
8.1(won by 0.4)
67
Agentic AI - Social Media Advertising
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social Functionality
Feature Not Available
9.0(won by default)
83
Campaign Management
8.1
53
|
Verified
8.8(won by 0.7)
80
8.2
51
|
Verified
8.4(won by 0.2)
80
7.6(won by default)
48
|
Verified
Feature Not Available
7.8(won by default)
46
|
Verified
Feature Not Available
8.0(won by default)
47
|
Verified
Feature Not Available
7.7
27
8.3(won by 0.6)
81
7.7(won by default)
38
|
Verified
Feature Not Available
8.1
27
8.2(won by 0.1)
78
8.0(tied score)
48
|
Verified
8.0(tied score)
79
8.0
48
|
Verified
9.5(won by 1.5)
79
7.5
40
|
Verified
9.0(won by 1.5)
79
9.0(won by default)
10
|
Verified
Feature Not Available
8.8(won by default)
10
|
Verified
Feature Not Available
Targeting
8.2(won by default)
50
|
Verified
Feature Not Available
7.8(won by default)
47
|
Verified
Feature Not Available
7.9(won by default)
44
|
Verified
Feature Not Available
7.7(won by default)
32
Feature Not Available
Platform
7.8
37
|
Verified
7.9(won by 0.1)
73
8.2(won by 0.1)
49
|
Verified
8.1
73
8.0
51
|
Verified
8.7(won by 0.7)
75
7.5
52
|
Verified
8.8(won by 1.3)
75
7.9
46
|
Verified
8.4(won by 0.5)
72
8.2
51
|
Verified
8.5(won by 0.3)
72
8.0
42
|
Verified
8.9(won by 0.9)
73
7.9(won by default)
38
|
Verified
Feature Not Available
8.0(won by default)
45
|
Verified
Feature Not Available
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.8
80
8.2
51
|
Verified
8.4
80
7.6
48
|
Verified
Feature Not Available
7.8
46
|
Verified
Feature Not Available
8.0
47
|
Verified
Feature Not Available
7.7
27
8.3
81
7.7
38
|
Verified
Feature Not Available
8.1
27
8.2
78
8.0
48
|
Verified
8.0
79
8.0
48
|
Verified
9.5
79
7.5
40
|
Verified
9.0
79
9.0
10
|
Verified
Feature Not Available
8.8
10
|
Verified
Feature Not Available
Targeting
8.2
50
|
Verified
Feature Not Available
7.8
47
|
Verified
Feature Not Available
7.9
44
|
Verified
Feature Not Available
7.7
32
Feature Not Available
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
7.9
73
8.2
49
|
Verified
8.1
73
8.0
51
|
Verified
8.7
75
7.5
52
|
Verified
8.8
75
7.9
46
|
Verified
8.4
72
8.2
51
|
Verified
8.5
72
8.0
42
|
Verified
8.9
73
7.9
38
|
Verified
Feature Not Available
8.0
45
|
Verified
Feature Not Available
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Foreplay are categorized as Creative Management Platforms and Social Media Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, and Paid Search Advertising
Foreplay has no unique categories
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Foreplay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
51.7%
Retail
7.8%
Health, Wellness and Fitness
6.9%
Apparel & Fashion
6.0%
Information Technology and Services
2.6%
Other
25.0%
Discussions
Adobe Advertising Cloud has no discussions with answers
Foreplay has no discussions with answers
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