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Compare AdLib DSP and Viant Technology 
Featured Products
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
AdLib DSP
Star Rating
(79)4.7 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about AdLib DSPViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologyAdLib DSP vs Viant Technology
When assessing the two solutions, reviewers found AdLib DSP easier to use, set up, and administer. Reviewers also preferred doing business with AdLib DSP overall.
- Reviewers felt that AdLib DSP meets the needs of their business better than Viant Technology.
- When comparing quality of ongoing product support, reviewers felt that AdLib DSP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdLib DSP over Viant Technology.
Pricing
Entry-Level Pricing
AdLib DSP
The AdLib Platform
Contact Us
Per Year
Unlimited Access & Usage
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels
Viant Technology
No pricing availableFree Trial
AdLib DSP
Free Trial is available
Viant Technology
No trial information availableRatings
Meets Requirements
9.0
62
8.1
249
Ease of Use
9.3
62
7.9
253
Ease of Setup
9.4
50
8.0
146
Ease of Admin
9.3
38
8.1
129
Quality of Support
9.7
64
9.0
243
Has the product been a good partner in doing business?
9.7
39
9.0
137
Product Direction (% positive)
9.4
57
8.3
243
Features by Category
Channel Functionality
Not enough data
8.3
160
Platform Interoperability
Not enough data
7.5
86
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
149
8.8
52
7.9
149
9.2
52
8.1
147
7.8
43
7.5
138
8.0
44
7.5
130
9.0
45
8.3
144
8.8
44
8.1
138
9.5
46
8.3
145
9.0
50
8.1
146
8.2
42
7.7
131
8.5
40
7.5
118
9.0
40
7.6
139
8.8
36
7.4
131
Targeting
9.3
50
8.5
150
9.3
42
8.2
137
9.5
46
8.4
145
9.2
42
8.1
136
Platform
8.6
29
7.4
117
8.2
44
7.8
138
9.0
41
8.2
141
8.9
46
8.0
144
8.8
35
8.0
124
8.3
36
7.6
129
8.4
36
7.8
129
8.6
30
7.5
104
8.0
35
7.3
122
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.3
53
Mobile Functionality
Not enough data
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
149
8.8
52
7.9
149
9.2
52
8.1
147
7.8
43
7.5
138
8.0
44
7.5
130
9.0
45
8.3
144
8.8
44
8.1
138
9.5
46
8.3
145
9.0
50
8.1
146
8.2
42
7.7
131
8.5
40
7.5
118
9.0
40
7.6
139
8.8
36
7.4
131
Targeting
9.3
50
8.5
150
9.3
42
8.2
137
9.5
46
8.4
145
9.2
42
8.1
136
Mobile
Not enough data
7.9
89
9.0
40
7.6
139
8.8
36
7.4
131
Platform
8.6
29
7.4
117
8.2
44
7.8
138
9.0
41
8.2
141
8.9
46
8.0
144
8.8
35
8.0
124
8.3
36
7.6
129
8.4
36
7.8
129
8.6
30
7.5
104
8.0
35
7.3
122
Platform Interoperability
Feature Not Available
7.4
73
Video Functionality
9.2
10
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
149
8.8
52
7.9
149
9.2
52
8.1
147
7.8
43
7.5
138
8.0
44
7.5
130
9.0
45
8.3
144
8.8
44
8.1
138
9.5
46
8.3
145
9.0
50
8.1
146
8.2
42
7.7
131
8.5
40
7.5
118
9.0
40
7.6
139
8.8
36
7.4
131
Targeting
9.3
50
8.5
150
9.3
42
8.2
137
9.5
46
8.4
145
9.2
42
8.1
136
Platform
8.6
29
7.4
117
8.2
44
7.8
138
9.0
41
8.2
141
8.9
46
8.0
144
8.8
35
8.0
124
8.3
36
7.6
129
8.4
36
7.8
129
8.6
30
7.5
104
8.0
35
7.3
122
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
31
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.1
149
8.8
52
7.9
149
9.2
52
8.1
147
7.8
43
7.5
138
8.0
44
7.5
130
9.0
45
8.3
144
8.8
44
8.1
138
9.5
46
8.3
145
9.0
50
8.1
146
8.2
42
7.7
131
8.5
40
7.5
118
9.0
40
7.6
139
8.8
36
7.4
131
Targeting
9.3
50
8.5
150
9.3
42
8.2
137
9.5
46
8.4
145
9.2
42
8.1
136
Demand Side Platforms
8.6
38
7.7
156
8.2
36
7.3
160
8.9
36
8.1
164
Platform
8.6
29
7.4
117
8.2
44
7.8
138
9.0
41
8.2
141
8.9
46
8.0
144
8.8
35
8.0
124
8.3
36
7.6
129
8.4
36
7.8
129
8.6
30
7.5
104
8.0
35
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
19
Not enough data
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdLib DSP and Viant Technology are categorized as Demand Side Platform (DSP), Video Advertising, and Cross-Channel Advertising
Unique Categories
AdLib DSP is categorized as Data Management Platform (DMP) and Digital Audio Advertising
Viant Technology is categorized as Mobile Advertising, Display Advertising, Native Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.3%
Online Media
9.0%
Entertainment
5.1%
Non-Profit Organization Management
2.6%
Legal Services
2.6%
Other
29.5%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Food & Beverages
2.4%
Other
26.0%
Discussions
What is AdLib DSP used for?
1 Comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
Is Adelphic a DSP?
3 Comments
SB
Hi,
I’m Biswas, and I help companies grow on G2, Capterra, Trustpilot, Clutch & SaaS through verified, high-quality reviews. I’ve successfully completed...Read more
Viant Technology has no more discussions with answers
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