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AdLib DSP
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At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (59.2% of reviews)
Entry-Level Pricing
Contact Us Per Year
Contact Us
AdLib DSP
Star Rating
(79)4.7 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about AdLib DSPSimpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Simpli.fi excels in cross-device capabilities with a score of 8.5, while AdLib DSP outshines with a score of 9.0, indicating a more robust ability to reach audiences across various devices.
- Reviewers mention that AdLib DSP offers superior frequency capping features, scoring 9.6 compared to Simpli.fi's 8.9, which helps advertisers manage ad exposure more effectively.
- G2 users highlight that AdLib DSP's campaign optimization tools are more advanced, achieving a score of 9.0, while Simpli.fi trails slightly at 8.6, suggesting a more streamlined process for improving campaign performance.
- Users on G2 say that Simpli.fi's brand safety measures are less effective, scoring 8.4, compared to AdLib DSP's impressive 9.2, which indicates a stronger commitment to protecting brand integrity.
- Reviewers mention that AdLib DSP's mobile rich media capabilities are superior, with a score of 9.1, while Simpli.fi scores 8.6, suggesting a more engaging mobile advertising experience.
- Users report that both platforms have strong geo-targeting capabilities, but AdLib DSP leads with a score of 9.7 compared to Simpli.fi's 9.4, indicating a more precise targeting ability for local campaigns.
Pricing
Entry-Level Pricing
AdLib DSP
The AdLib Platform
Contact Us
Per Year
Unlimited Access & Usage
- Dedicated Client Success Team
- Unlimited Advertisers, Campaigns, & Ads
- Unlimited Retargeting Pixels
Simpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
AdLib DSP
Free Trial is available
Simpli.fi
No trial information availableRatings
Meets Requirements
9.0
62
8.8
131
Ease of Use
9.3
62
8.8
131
Ease of Setup
9.4
50
8.9
86
Ease of Admin
9.3
38
8.9
75
Quality of Support
9.7
64
9.4
132
Has the product been a good partner in doing business?
9.7
39
9.1
81
Product Direction (% positive)
9.4
57
9.2
128
Features by Category
Channel Functionality
Not enough data
8.9
94
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.6
103
|
Verified
8.8
52
8.6
100
|
Verified
9.2
52
8.7
101
|
Verified
7.8
43
7.8
83
|
Verified
8.0
44
8.0
83
|
Verified
9.0
45
8.5
93
|
Verified
8.8
44
8.4
84
|
Verified
9.5
46
9.0
95
|
Verified
9.0
50
9.0
101
|
Verified
8.2
42
8.5
84
|
Verified
8.5
40
8.4
74
|
Verified
9.0
40
8.8
78
|
Verified
8.8
36
8.6
73
|
Verified
Targeting
9.3
50
9.1
105
|
Verified
9.3
42
9.3
105
|
Verified
9.5
46
9.4
105
|
Verified
9.2
42
8.9
97
|
Verified
Platform
8.6
29
7.9
83
|
Verified
8.2
44
7.8
98
|
Verified
9.0
41
8.9
94
|
Verified
8.9
46
8.8
100
|
Verified
8.8
35
8.8
79
|
Verified
8.3
36
8.3
88
|
Verified
8.4
36
8.5
85
|
Verified
8.6
30
8.4
66
8.0
35
Feature Not Available
Data Integration
Not enough data
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.1
59
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.6
103
|
Verified
8.8
52
8.6
100
|
Verified
9.2
52
8.7
101
|
Verified
7.8
43
7.8
83
|
Verified
8.0
44
8.0
83
|
Verified
9.0
45
8.5
93
|
Verified
8.8
44
8.4
84
|
Verified
9.5
46
9.0
95
|
Verified
9.0
50
9.0
101
|
Verified
8.2
42
8.5
84
|
Verified
8.5
40
8.4
74
|
Verified
9.0
40
8.8
78
|
Verified
8.8
36
8.6
73
|
Verified
Targeting
9.3
50
9.1
105
|
Verified
9.3
42
9.3
105
|
Verified
9.5
46
9.4
105
|
Verified
9.2
42
8.9
97
|
Verified
Mobile
Not enough data
8.9
57
9.0
40
8.8
78
|
Verified
8.8
36
8.6
73
|
Verified
Platform
8.6
29
7.9
83
|
Verified
8.2
44
7.8
98
|
Verified
9.0
41
8.9
94
|
Verified
8.9
46
8.8
100
|
Verified
8.8
35
8.8
79
|
Verified
8.3
36
8.3
88
|
Verified
8.4
36
8.5
85
|
Verified
8.6
30
8.4
66
8.0
35
Feature Not Available
Platform Interoperability
Feature Not Available
8.7
20
Video Functionality
9.2
10
9.2
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.6
103
|
Verified
8.8
52
8.6
100
|
Verified
9.2
52
8.7
101
|
Verified
7.8
43
7.8
83
|
Verified
8.0
44
8.0
83
|
Verified
9.0
45
8.5
93
|
Verified
8.8
44
8.4
84
|
Verified
9.5
46
9.0
95
|
Verified
9.0
50
9.0
101
|
Verified
8.2
42
8.5
84
|
Verified
8.5
40
8.4
74
|
Verified
9.0
40
8.8
78
|
Verified
8.8
36
8.6
73
|
Verified
Targeting
9.3
50
9.1
105
|
Verified
9.3
42
9.3
105
|
Verified
9.5
46
9.4
105
|
Verified
9.2
42
8.9
97
|
Verified
Platform
8.6
29
7.9
83
|
Verified
8.2
44
7.8
98
|
Verified
9.0
41
8.9
94
|
Verified
8.9
46
8.8
100
|
Verified
8.8
35
8.8
79
|
Verified
8.3
36
8.3
88
|
Verified
8.4
36
8.5
85
|
Verified
8.6
30
8.4
66
8.0
35
Feature Not Available
Platform Interoperability
Not enough data
8.7(won by default)
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.5(won by default)
10
Campaign Management
8.9(won by 0.3)
52
8.6
103
|
Verified
8.8(won by 0.2)
52
8.6
100
|
Verified
9.2(won by 0.5)
52
8.7
101
|
Verified
7.8(tied score)
43
7.8(tied score)
83
|
Verified
8.0(tied score)
44
8.0(tied score)
83
|
Verified
9.0(won by 0.5)
45
8.5
93
|
Verified
8.8(won by 0.4)
44
8.4
84
|
Verified
9.5(won by 0.5)
46
9.0
95
|
Verified
9.0(tied score)
50
9.0(tied score)
101
|
Verified
8.2
42
8.5(won by 0.3)
84
|
Verified
8.5(won by 0.1)
40
8.4
74
|
Verified
9.0(won by 0.2)
40
8.8
78
|
Verified
8.8(won by 0.2)
36
8.6
73
|
Verified
Targeting
9.3(won by 0.2)
50
9.1
105
|
Verified
9.3(tied score)
42
9.3(tied score)
105
|
Verified
9.5(won by 0.1)
46
9.4
105
|
Verified
9.2(won by 0.3)
42
8.9
97
|
Verified
Platform
8.6(won by 0.7)
29
7.9
83
|
Verified
8.2(won by 0.4)
44
7.8
98
|
Verified
9.0(won by 0.1)
41
8.9
94
|
Verified
8.9(won by 0.1)
46
8.8
100
|
Verified
8.8(tied score)
35
8.8(tied score)
79
|
Verified
8.3(tied score)
36
8.3(tied score)
88
|
Verified
8.4
36
8.5(won by 0.1)
85
|
Verified
8.6(won by 0.2)
30
8.4
66
8.0(won by default)
35
Feature Not Available
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
31
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
52
8.6
103
|
Verified
8.8
52
8.6
100
|
Verified
9.2
52
8.7
101
|
Verified
7.8
43
7.8
83
|
Verified
8.0
44
8.0
83
|
Verified
9.0
45
8.5
93
|
Verified
8.8
44
8.4
84
|
Verified
9.5
46
9.0
95
|
Verified
9.0
50
9.0
101
|
Verified
8.2
42
8.5
84
|
Verified
8.5
40
8.4
74
|
Verified
9.0
40
8.8
78
|
Verified
8.8
36
8.6
73
|
Verified
Targeting
9.3
50
9.1
105
|
Verified
9.3
42
9.3
105
|
Verified
9.5
46
9.4
105
|
Verified
9.2
42
8.9
97
|
Verified
Demand Side Platforms
8.6
38
8.2
47
|
Verified
8.2
36
7.9
46
|
Verified
8.9
36
8.6
48
|
Verified
Platform
8.6
29
7.9
83
|
Verified
8.2
44
7.8
98
|
Verified
9.0
41
8.9
94
|
Verified
8.9
46
8.8
100
|
Verified
8.8
35
8.8
79
|
Verified
8.3
36
8.3
88
|
Verified
8.4
36
8.5
85
|
Verified
8.6
30
8.4
66
8.0
35
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
12
Not enough data
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdLib DSP and Simpli.fi are categorized as Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, and Cross-Channel Advertising
Unique Categories
AdLib DSP is categorized as Digital Audio Advertising
Simpli.fi is categorized as Mobile Advertising, Display Advertising, Native Advertising, Social Media Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
AdLib DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.3%
Online Media
9.0%
Entertainment
5.1%
Non-Profit Organization Management
2.6%
Legal Services
2.6%
Other
29.5%
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Discussions
What is AdLib DSP used for?
1 Comment
MH
AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data...Read more
AdLib DSP has no more discussions with answers
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is Simpli fi?
1 Comment
Official Response from Simpli.fi
Simpli.fi is a leading advertising automation platform that provides programmatic advertising and workflow software solutions, serving over 1,500 agencies,...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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