Compare Quantcast Platform and Viant Technology 
At a Glance
Market Segments
Mid-Market (40.4% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
For Pricing
No pricing available
Quantcast Platform
Star Rating
(185)4.2 out of 5
Market Segments
Mid-Market (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Quantcast Platform excels in user experience, with many praising its intuitive interface and straightforward navigation. Users appreciate features like the AI assistant that enhances work efficiency and the creative rating function, making it easier to manage campaigns effectively.
- Users say that Viant Technology offers a solid implementation process, highlighting the ease of setting up campaigns and tracking performance. Reviewers specifically mention the campaign summary feature, which consolidates all KPIs, making it simple to assess campaign effectiveness.
- According to verified reviews, Quantcast Platform has a higher overall satisfaction score, reflecting its ability to meet user needs with features like dynamic look-alike targeting and efficient algorithms that optimize performance and cost.
- Reviewers mention that while Viant Technology has a slightly lower user satisfaction score, it still provides valuable features such as clear hierarchical navigation, which helps users understand their position within the platform and manage campaigns more effectively.
- G2 reviewers highlight that Quantcast Platform has a significant advantage in recent user feedback, with a higher volume of reviews indicating ongoing user engagement and satisfaction. This suggests that the platform is continuously evolving to meet user demands.
- Users report that both platforms have their strengths, but Quantcast Platform stands out for its ease of use and setup, while Viant Technology is recognized for its robust support and campaign management capabilities, making it a reliable choice for users focused on performance tracking.
Pricing
Entry-Level Pricing
Viant Technology
No pricing availableFree Trial
Quantcast Platform
Free Trial is available
Viant Technology
No trial information availableRatings
Meets Requirements
8.0
155
8.1
249
Ease of Use
8.3
162
7.9
253
Ease of Setup
8.3
114
8.0
146
Ease of Admin
8.2
73
8.1
129
Quality of Support
8.9
141
9.0
243
Has the product been a good partner in doing business?
8.9
72
9.0
137
Product Direction (% positive)
8.3
154
8.3
243
Features by Category
Metrics
8.1
48
Not enough data
7.8
48
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Not enough data
Reporting
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Not enough data
Other
8.0
50
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Not enough data
Channel Functionality
8.5
68
8.3
160
Platform Interoperability
7.1
38
7.5
86
Agentic AI - Display Advertising
7.4
12
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.5
12
Not enough data
7.4
13
Not enough data
7.4
13
Not enough data
Campaign Management
8.3
86
8.1
149
7.9
84
7.9
149
8.3
84
8.1
147
6.9
74
7.5
138
7.5
67
7.5
130
8.2
77
8.3
144
7.8
74
8.1
138
8.0
78
8.3
145
8.2
82
8.1
146
7.6
75
7.7
131
7.3
66
7.5
118
7.2
64
7.6
139
7.2
61
7.4
131
Targeting
8.3
83
8.5
150
8.6
76
8.2
137
8.2
73
8.4
145
8.4
70
8.1
136
Platform
7.2
66
7.4
117
7.8
75
7.8
138
7.8
67
8.2
141
8.2
75
8.0
144
7.7
63
8.0
124
7.3
67
7.6
129
7.7
64
7.8
129
7.6
63
7.5
104
7.5
65
7.3
122
Platform Interoperability
6.9
7
7.3
53
Mobile Functionality
8.1
19
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
86
8.1
149
7.9
84
7.9
149
8.3
84
8.1
147
6.9
74
7.5
138
7.5
67
7.5
130
8.2
77
8.3
144
7.8
74
8.1
138
8.0
78
8.3
145
8.2
82
8.1
146
7.6
75
7.7
131
7.3
66
7.5
118
7.2
64
7.6
139
7.2
61
7.4
131
Targeting
8.3
83
8.5
150
8.6
76
8.2
137
8.2
73
8.4
145
8.4
70
8.1
136
Mobile
7.8
16
7.9
89
7.2
64
7.6
139
7.2
61
7.4
131
Platform
7.2
66
7.4
117
7.8
75
7.8
138
7.8
67
8.2
141
8.2
75
8.0
144
7.7
63
8.0
124
7.3
67
7.6
129
7.7
64
7.8
129
7.6
63
7.5
104
7.5
65
7.3
122
Platform Interoperability
6.6
17
7.4
73
Video Functionality
7.8
28
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
86
8.1
149
7.9
84
7.9
149
8.3
84
8.1
147
6.9
74
7.5
138
7.5
67
7.5
130
8.2
77
8.3
144
7.8
74
8.1
138
8.0
78
8.3
145
8.2
82
8.1
146
7.6
75
7.7
131
7.3
66
7.5
118
7.2
64
7.6
139
7.2
61
7.4
131
Targeting
8.3
83
8.5
150
8.6
76
8.2
137
8.2
73
8.4
145
8.4
70
8.1
136
Platform
7.2
66
7.4
117
7.8
75
7.8
138
7.8
67
8.2
141
8.2
75
8.0
144
7.7
63
8.0
124
7.3
67
7.6
129
7.7
64
7.8
129
7.6
63
7.5
104
7.5
65
7.3
122
Audiences
8.3
6
Not enough data
5.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
Data Analysis
8.1
6
Not enough data
7.8
6
Not enough data
8.3
7
Not enough data
7.2
6
Not enough data
Administration
7.5
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.5
42
8.4
140
Agentic AI - Demand Side Platform (DSP)
6.9
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
Campaign Management
8.3
86
8.1
149
7.9
84
7.9
149
8.3
84
8.1
147
6.9
74
7.5
138
7.5
67
7.5
130
8.2
77
8.3
144
7.8
74
8.1
138
8.0
78
8.3
145
8.2
82
8.1
146
7.6
75
7.7
131
7.3
66
7.5
118
7.2
64
7.6
139
7.2
61
7.4
131
Targeting
8.3
83
8.5
150
8.6
76
8.2
137
8.2
73
8.4
145
8.4
70
8.1
136
Demand Side Platforms
8.3
45
7.7
156
7.8
45
7.3
160
8.0
43
8.1
164
Platform
7.2
66
7.4
117
7.8
75
7.8
138
7.8
67
8.2
141
8.2
75
8.0
144
7.7
63
8.0
124
7.3
67
7.6
129
7.7
64
7.8
129
7.6
63
7.5
104
7.5
65
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
19
Not enough data
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
9
Not enough data
8.2
11
Not enough data
8.2
10
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Not enough data
Campaign Activity
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Quantcast Platform and Viant Technology are categorized as Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, Display Advertising, Cross-Channel Advertising, Native Advertising, Video Advertising, and Mobile Advertising
Unique Categories
Quantcast Platform is categorized as Digital Audio Advertising, Audience Intelligence Platforms, Marketing Analytics, Publisher Ad Server, and Digital Analytics
Viant Technology has no unique categories
Reviews
Reviewers' Company Size
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.0%
Gambling & Casinos
4.1%
Retail
4.1%
Online Media
4.1%
Information Technology and Services
3.6%
Other
42.0%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Automotive
2.4%
Other
26.0%
Alternatives
Discussions
What is Quantcast Measure?
1 Comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
Viant Technology has no more discussions with answers
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