# Quantcast Platform vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that the **Quantcast Platform** excels in user experience, with many praising its intuitive interface and straightforward navigation. Users appreciate features like the AI assistant that enhances work efficiency and the creative rating function, making it easier to manage campaigns effectively.
- **Users say** that **Viant Technology** offers a solid implementation process, highlighting the ease of setting up campaigns and tracking performance. Reviewers specifically mention the campaign summary feature, which consolidates all KPIs, making it simple to assess campaign effectiveness.
- **According to verified reviews** , **Quantcast Platform** has a higher overall satisfaction score, reflecting its ability to meet user needs with features like dynamic look-alike targeting and efficient algorithms that optimize performance and cost.
- **Reviewers mention** that while **Viant Technology** has a slightly lower user satisfaction score, it still provides valuable features such as clear hierarchical navigation, which helps users understand their position within the platform and manage campaigns more effectively.
- **G2 reviewers highlight** that **Quantcast Platform** has a significant advantage in recent user feedback, with a higher volume of reviews indicating ongoing user engagement and satisfaction. This suggests that the platform is continuously evolving to meet user demands.
- **Users report** that both platforms have their strengths, but **Quantcast Platform** stands out for its ease of use and setup, while **Viant Technology** is recognized for its robust support and campaign management capabilities, making it a reliable choice for users focused on performance tracking.



| | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 190 | 310 | 
| **Largest Market Segment** | Mid-Market (39.8% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | For Pricing | No pricing available | 

---
## Top Pros & Cons

### Quantcast Platform

Pros:
- Ease of Use (37 reviews)
- Insights (27 reviews)

Cons:
- Limited Features (15 reviews)
- Missing Features (15 reviews)

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Quantcast Platform | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 8.0 (159 reviews) | 8.2 (255 reviews) | 
  | **Ease of Use** | 8.3 (166 reviews) | 8.0 (261 reviews) | 
  | **Ease of Setup** | 8.4 (118 reviews) | 8.0 (153 reviews) | 
  | **Ease of Admin** | 8.2 (73 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.9 (145 reviews) | 9.0 (248 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (72 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 8.2 (158 reviews) | 8.4 (248 reviews) | 

---
## Pricing

### Quantcast Platform

#### Entry-Level Pricing

Plan: Contact Us

Price: For Pricing

Description: inquiries@quantcast.com


[Learn more about Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)

#### Free Trial

Yes

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | 7.9/10 | 67 |
| **Viant Technology** | N/A | N/A |

#### Metrics

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.2 (47 reviews) | Not enough data | 
| **Engagement** | 7.9 (47 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.7 (44 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.4 (47 reviews) | Not enough data | 
| **Custom Event Tracking** | 7.9 (43 reviews) | Not enough data | 
| **Retention** | 7.8 (44 reviews) | Not enough data | 
| **Return** | 7.8 (44 reviews) | Not enough data | 
| **Conversions** | 7.9 (47 reviews) | Not enough data | 
| **Funnels** | 7.6 (41 reviews) | Not enough data | 

#### Reporting

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Real-Time Reporting** | 6.9 (26 reviews) | Not enough data | 
| **Trending** | 7.9 (48 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.0 (42 reviews) | Not enough data | 
| **Segmentation** | 8.2 (49 reviews) | Not enough data | 
| **Mobile Reporting** | 7.7 (45 reviews) | Not enough data | 
| **Unification Across Devices** | 7.5 (43 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (48 reviews) | Not enough data | 

#### Other

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **User Data** | 8.0 (49 reviews) | Not enough data | 
| **Site Search Reporting** | 8.1 (45 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.8 (35 reviews) | Not enough data | 
| **Campaign Tracking** | 8.5 (40 reviews) | Not enough data | 
| **E-Commerce** | 8.0 (38 reviews) | Not enough data | 
| **Promotional Messages** | 7.3 (37 reviews) | Not enough data | 
| **Administration Alerts** | 7.9 (37 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.9 (35 reviews) | Not enough data | 
| **QA Testing** | 7.9 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (41 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (40 reviews) | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | 7.8/10 | 105 |
| **Viant Technology** | 7.9/10 | 211 |

#### Channel Functionality

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Display Functionality** | 8.5 (70 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 7.1 (38 reviews) | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (13 reviews) | Not enough data | 

#### Campaign Management

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (87 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.9 (85 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (84 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (75 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.5 (67 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 8.2 (77 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (78 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (82 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.6 (75 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.3 (66 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.2 (64 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (61 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (87 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 8.6 (77 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (73 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (71 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (66 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.7 (76 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.8 (67 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.2 (77 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.7 (64 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.3 (67 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.7 (64 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (63 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 7.5 (65 reviews) | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | 7.7/10 | 103 |
| **Viant Technology** | 8.0/10 | 199 |

#### Platform Interoperability

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 6.9 (7 reviews) | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 8.1 (19 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (87 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.9 (85 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (84 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (75 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.5 (67 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 8.2 (77 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (78 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (82 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.6 (75 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.3 (66 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.2 (64 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (61 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (87 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 8.6 (77 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (73 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (71 reviews) | 8.1 (135 reviews) | 

#### Mobile

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 7.8 (16 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 7.2 (64 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (61 reviews) | 7.5 (130 reviews) | 

#### Platform

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (66 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.7 (76 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.8 (67 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.2 (77 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.7 (64 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.3 (67 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.7 (64 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (63 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 7.5 (65 reviews) | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | 7.5/10 | 103 |
| **Viant Technology** | 8.0/10 | 206 |

#### Platform Interoperability

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 6.6 (17 reviews) | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Video Functionality** | 7.8 (29 reviews) | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (87 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.9 (85 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (84 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (75 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.5 (67 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 8.2 (77 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (78 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (82 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.6 (75 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.3 (66 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.2 (64 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (61 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (87 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 8.6 (77 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (73 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (71 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (66 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.7 (76 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.8 (67 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.2 (77 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.7 (64 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.3 (67 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.7 (64 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (63 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 7.5 (65 reviews) | 7.3 (121 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | 7.6/10 | 6 |
| **Viant Technology** | N/A | N/A |

#### Audiences

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Audience Insights** | 8.3 (6 reviews) | Not enough data | 
| **Influencer Identification** | 5.8 (6 reviews) | Not enough data | 
| **Buyer Personas** | 7.5 (6 reviews) | Not enough data | 
| **Segmentation** | 7.5 (6 reviews) | Not enough data | 

#### Data Analysis

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Network Analysis** | 8.1 (6 reviews) | Not enough data | 
| **Dashboards** | 7.8 (6 reviews) | Not enough data | 
| **Visualizations** | 8.1 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 7.2 (6 reviews) | Not enough data | 

#### Administration

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Marketing Integrations** | 7.5 (6 reviews) | Not enough data | 
| **Ad Integrations** | 8.1 (6 reviews) | Not enough data | 
| **Data Exporting** | 7.8 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Platform Basics

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | 7.6/10 | 103 |
| **Viant Technology** | 7.9/10 | 219 |

#### Demand Side Platforms

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.5 (42 reviews) | 8.4 (140 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.7 (7 reviews) | Not enough data | 

#### Campaign Management

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (87 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.9 (85 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (84 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.8 (75 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.5 (67 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 8.2 (77 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (74 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.0 (78 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (82 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.6 (75 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.3 (66 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.2 (64 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.2 (61 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (87 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 8.6 (77 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (73 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.4 (71 reviews) | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (45 reviews) | 7.7 (155 reviews) | 
| **Estimate and Projections** | 7.8 (45 reviews) | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 8.0 (43 reviews) | 8.1 (163 reviews) | 

#### Platform

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.2 (66 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.7 (76 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 7.8 (67 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.2 (77 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.7 (64 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.3 (67 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.7 (64 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (63 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 7.5 (65 reviews) | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Publisher Ad Server

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Ad Serving & Management - Publisher Ad Server

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | 
| **Ad Delivery Optimization  & Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Dynamic Ad Placement** | Not enough data | Not enough data | 
| **Ad Tag Management** | Not enough data | Not enough data | 

#### Targeting & Personalization - Publisher Ad Server

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Geo-Targeting** | Not enough data | Not enough data | 
| **A/B Testing for Ads** | Not enough data | Not enough data | 
| **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Monetization & Reporting - Publisher Ad Server

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Header Bidding Support** | Not enough data | Not enough data | 
| **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | 
| **Revenue Forecasting** | Not enough data | Not enough data | 
| **Performance & Engagement Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Publisher Ad Server

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Quantcast Platform** | 7.5/10 | 12 |
| **Viant Technology** | N/A | N/A |

#### Marketing Operations

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **ROI Tracking** | 7.8 (9 reviews) | Not enough data | 
| **Data Collection** | 8.0 (10 reviews) | Not enough data | 
| **Customer Insights** | 8.0 (9 reviews) | Not enough data | 
| **Multi-User Access** | 7.5 (8 reviews) | Not enough data | 
| **Spend Management** | 7.8 (10 reviews) | Not enough data | 
| **White Label** | 6.7 (8 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Campaign Insights** | 8.5 (11 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.7 (10 reviews) | Not enough data | 
| **Campaign Stickiness** | 7.5 (8 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.1 (8 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Analytics** | 6.5 (8 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)

**Unique to Quantcast Platform (5):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Quantcast Platform | Viant Technology | 
|---|---|---|
| **Small-Business** | 34.7% | 39.2% | 
| **Mid-Market** | 39.8% | 40.5% | 
| **Enterprise** | 25.6% | 20.4% | 

### By Industry

#### Quantcast Platform

- **Marketing and Advertising:** 42.8%
- **Gambling & Casinos:** 4.0%
- **Retail:** 4.0%
- **Information Technology and Services:** 3.5%
- **Financial Services:** 3.5%
- **Entertainment:** 3.5%
- **Online Media:** 3.5%
- **Leisure, Travel & Tourism:** 2.9%
- **Internet:** 2.9%
- **Automotive:** 2.3%
- **Other:** 27.2%

#### Viant Technology

- **Marketing and Advertising:** 61.8%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Quantcast Platform

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (179 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (179 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)

---
## Top Discussions

### Quantcast Platform

- Title: [What is Quantcast Measure?](https://www.g2.com/discussions/what-is-quantcast-measure-d1ea75e1-f57b-4833-96a6-01849584b053) — 1 comment, 1 upvote
  > **Top comment:** "Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,..."

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/quantcast-platform-vs-viant-technology-llc-viant-technology)