Compare Act-On and Intuit Mailchimp Email Marketing 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (71.7% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$0.00
Act-On
Star Rating
(1,060)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansIntuit Mailchimp Email Marketing
Star Rating
(12,911)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Intuit Mailchimp Email Marketing excels in user-friendliness, with many users appreciating its intuitive interface and ease of setup. One user highlighted how the platform allows for easy customization of emails to match branding, making it a go-to tool for effective customer communication.
- Users say that Act-On is particularly beneficial for marketers who may not be tech-savvy, as it is described as very easy to use. Reviewers have noted that its customer support is commendable, with no hidden costs, which adds to the overall positive experience for users who may need assistance.
- According to verified reviews, Intuit Mailchimp Email Marketing has a significant edge in terms of market presence and user satisfaction, reflected in its higher G2 Score. Users frequently mention the platform's ability to store contacts and create brand-specific emails, which enhances engagement and simplifies the marketing process.
- Reviewers mention that while Act-On provides solid features for lead capture and email marketing, it may not be as flexible as Intuit Mailchimp Email Marketing when it comes to customizing templates and managing email lists. Users appreciate Act-On's capabilities but often seek more options for personalization.
- Users highlight that Intuit Mailchimp Email Marketing's extensive library of templates and ease of use make it a favorite among small businesses. Many users find it convenient to use previous emails as templates, which streamlines their marketing efforts and saves time.
- G2 reviewers note that while Act-On has strong features for tracking performance and nurturing leads, it faces challenges in user experience compared to Intuit Mailchimp Email Marketing. Users have expressed a desire for more intuitive navigation and setup processes, which could enhance their overall satisfaction with the platform.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
Act-On
No trial information availableIntuit Mailchimp Email Marketing
Free Trial is available
Ratings
Meets Requirements
8.2
893
8.7
11,075
Ease of Use
8.0
900
8.7
11,144
Ease of Setup
7.7
510
8.6
5,231
Ease of Admin
8.2
516
8.7
5,132
Quality of Support
8.7
859
8.0
8,436
Has the product been a good partner in doing business?
8.6
496
8.6
4,655
Product Direction (% positive)
8.1
884
7.8
10,819
Features by Category
Email Marketing
Not enough data
8.9
8660
|
Verified
Not enough data
8.3
8814
|
Verified
Not enough data
8.7
7877
|
Verified
Not enough data
8.7
8864
|
Verified
Not enough data
9.0
8729
|
Verified
Not enough data
8.6
8345
|
Verified
Not enough data
8.4
6421
|
Verified
Not enough data
8.4
1344
|
Verified
Not enough data
8.0
1116
|
Verified
Reporting & Analytics
Not enough data
8.3
4832
|
Verified
Not enough data
8.6
7691
|
Verified
Generative AI
Not enough data
7.2
163
Not enough data
7.2
162
Agentic AI - Email Marketing
Not enough data
7.1
50
Not enough data
7.0
51
Not enough data
7.3
51
Not enough data
7.4
51
Not enough data
7.6
52
Integration
Not enough data
8.5
3424
|
Verified
Not enough data
8.3
2358
|
Verified
Not enough data
8.2
2164
|
Verified
Not enough data
8.1
558
|
Verified
Not enough data
8.3
675
|
Verified
Not enough data
8.3
530
|
Verified
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
580
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
591
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
Not enough data
7.8
308
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Administration
8.0
36
8.2
77
7.3
36
7.8
67
8.0
35
8.1
68
8.3
35
8.5
67
6.7
26
8.2
68
7.6
30
8.0
69
Integrations
7.1
26
8.3
62
7.2
24
8.6
61
7.1
25
9.0
76
7.8
30
8.0
55
Platform
7.6
26
8.5
60
7.3
25
8.5
56
7.6
28
8.4
50
7.4
28
8.4
78
7.6
27
8.7
69
7.8
35
8.6
87
7.4
29
8.1
65
7.7
36
8.8
87
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.3
470
Not enough data
8.4
515
Not enough data
8.4
176
Not enough data
8.6
554
Tracking
Not enough data
8.8
674
Not enough data
8.5
594
Not enough data
8.6
714
Not enough data
8.5
665
Not enough data
8.5
619
Reporting
Not enough data
8.8
730
Not enough data
8.6
574
Not enough data
8.7
595
Not enough data
8.4
550
Agentic AI - Email Deliverability
Not enough data
6.1
19
Not enough data
6.2
19
Not enough data
6.6
19
Not enough data
6.1
19
Not enough data
6.7
20
Grammar
Not enough data
8.6
20
Not enough data
8.8
20
Not enough data
8.7
20
Formatting
Not enough data
8.0
20
Not enough data
8.4
20
Not enough data
8.3
20
Content
Not enough data
8.7
20
Not enough data
8.6
20
Not enough data
8.5
20
Product Type
Not enough data
8.8
20
Not enough data
8.3
20
Generative AI
Not enough data
8.8
19
Not enough data
8.2
19
Platform Basics
Not enough data
8.8
35
Not enough data
8.2
35
Not enough data
8.8
36
Not enough data
8.8
39
Not enough data
8.6
35
Platform Data
Not enough data
9.0
37
Not enough data
8.7
37
Not enough data
8.8
36
Agentic AI - Email Testing
Not enough data
7.1
17
Not enough data
7.1
18
Not enough data
6.9
18
Not enough data
7.2
18
Not enough data
7.2
18
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Intuit Mailchimp Email Marketing are categorized as Transactional Email
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Deliverability, Email Marketing, and Email Testing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.9%
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.3%
Alternatives
Discussions
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