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Compare Act-On and Force24 
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us Per Month
Act-On
Star Rating
(1,059)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansForce24
Star Rating
(194)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansAct-On vs Force24
When assessing the two solutions, reviewers found Force24 easier to use and do business with overall. However, reviewers felt that Act-On is easier to set up. Both products were equally easy to administer.
- Reviewers felt that Force24 meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Force24 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Force24 over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Force24
Lite
Contact Us
Per Month
25K email allowance, 15K contact allowance, 2 marketing user seats, unlimited sales user seats.
- Email builder
- Email snippets library
- Bespoke send domain
Free Trial
Act-On
No trial information availableForce24
No trial information availableRatings
Meets Requirements
8.2
892
8.5
135
Ease of Use
8.0
899
8.2
134
Ease of Setup
7.7
509
7.1
45
Ease of Admin
8.2
516
8.2
46
Quality of Support
8.7
858
9.4
135
Has the product been a good partner in doing business?
8.6
496
9.0
44
Product Direction (% positive)
8.1
883
9.3
125
Features by Category
Email Marketing
8.4
707
|
Verified
8.6
94
|
Verified
8.8
697
|
Verified
9.2
96
|
Verified
8.3
692
|
Verified
8.6
94
|
Verified
8.5
615
|
Verified
8.7
79
|
Verified
Online Marketing
7.9
640
|
Verified
8.2
77
|
Verified
7.8
539
|
Verified
8.5
74
|
Verified
7.9
518
|
Verified
8.2
59
|
Verified
7.9
603
|
Verified
8.2
80
|
Verified
7.8
519
|
Verified
8.0
50
Lead Management
8.1
579
|
Verified
8.5
76
|
Verified
8.0
560
|
Verified
8.3
72
|
Verified
8.4
625
|
Verified
8.8
77
|
Verified
8.2
590
|
Verified
8.8
71
|
Verified
8.2
575
|
Verified
8.8
65
|
Verified
8.1
572
|
Verified
8.4
68
|
Verified
8.0
514
|
Verified
8.1
44
|
Verified
8.0
533
|
Verified
8.0
55
|
Verified
Campaign Management
8.1
507
|
Verified
8.2
44
|
Verified
7.9
428
|
Verified
8.5
34
|
Verified
7.4
336
|
Verified
7.8
22
7.3
79
7.2
18
Social
6.9
306
|
Verified
7.8
21
7.1
373
|
Verified
7.8
22
|
Verified
7.0
317
|
Verified
7.6
22
|
Verified
7.6
97
|
Verified
7.8
22
6.8
233
|
Verified
7.7
22
Reporting & Analytics
7.9
648
|
Verified
8.5
80
|
Verified
7.7
576
|
Verified
8.2
66
|
Verified
7.1
411
|
Verified
7.6
44
|
Verified
6.9
355
|
Verified
7.4
37
|
Verified
7.3
389
|
Verified
7.4
21
Platform
7.6
377
|
Verified
8.1
30
|
Verified
7.8
337
|
Verified
8.7
23
|
Verified
8.3
398
|
Verified
8.8
31
|
Verified
7.8
206
|
Verified
7.9
11
7.1
204
|
Verified
7.7
16
|
Verified
8.3
392
|
Verified
8.4
31
|
Verified
7.7
259
|
Verified
8.6
18
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.3
30
|
Verified
7.8
308
|
Verified
7.4
28
|
Verified
7.4
282
|
Verified
7.6
20
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
8.6
28
|
Verified
7.4
39
8.3
29
|
Verified
7.2
36
8.4
26
|
Verified
7.6
39
8.7
28
|
Verified
Page Optimization
7.2
31
8.0
16
7.2
43
8.3
24
7.3
34
8.5
24
|
Verified
6.6
27
7.7
14
|
Verified
Integrations
5.4
17
7.0
9
|
Verified
7.9
34
8.8
18
|
Verified
7.8
31
8.7
21
|
Verified
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
8.6
32
|
Verified
8.0
85
|
Verified
8.9
48
|
Verified
8.0
84
|
Verified
8.6
43
|
Verified
8.2
86
|
Verified
8.9
44
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
8.8
42
|
Verified
8.2
106
|
Verified
8.7
53
|
Verified
7.7
73
|
Verified
8.5
35
|
Verified
7.7
78
|
Verified
7.9
30
|
Verified
8.0
74
|
Verified
8.5
33
|
Verified
Feature Not Available
7.5
18
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Force24 are categorized as Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Lead Scoring, Visitor Identification, and Transactional Email
Force24 has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Force24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.8%
Staffing and Recruiting
14.4%
Marketing and Advertising
9.0%
Financial Services
8.0%
Automotive
7.4%
Information Technology and Services
6.4%
Other
54.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is the best way to ensure my emails will appear properly on different devices?
1 Comment
Official Response from Force24
Hi Annie, thanks for getting in touch!
The best way to ensure that your emails appear as intended across all devices is always to test per specific...Read more
How do I Provide Custom Fields to contacts?
1 Comment
CR
Custom fields can be added in the settings section, under "Contact Extension Fields". It's really easy to use but make sure that you plan out the data you...Read more
Force24 has no more discussions with answers
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