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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
$900/month
$635.00
Act-On
Star Rating
(1,051)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansClick
Star Rating
(304)4.0 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Entry-Level Pricing
$635.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in Email Deliverability Management with a score of 8.3, while Click trails slightly behind at 8.2. Reviewers mention that Act-On's tools for managing email deliverability are more robust, leading to better campaign performance.
- Reviewers mention that Act-On's Lead Generation capabilities, particularly the Lead Builder feature, score 8.0, outperforming Click's 7.7. Users on G2 appreciate Act-On's intuitive interface for building leads, which they find more user-friendly compared to Click.
- Users say that Act-On's Quality of Support is rated at 8.6, significantly higher than Click's 7.9. Reviewers highlight Act-On's responsive customer service and comprehensive support resources as key advantages in their user experience.
- G2 users report that Act-On's Content Calendar feature scores 8.5, while Click's is rated at 8.8. However, users mention that Act-On's calendar is more integrated with other marketing tools, making it easier to manage campaigns.
- Reviewers mention that Act-On's Dynamic Segmentation feature scores 7.7, which is slightly lower than Click's performance in this area. However, users on G2 note that Act-On's segmentation capabilities are more flexible and allow for more tailored marketing strategies.
- Users report that Act-On's Multi-user Access and Collaboration feature scores an impressive 9.1, compared to Click's 8.6. Reviewers say that Act-On provides a more seamless experience for teams working collaboratively on marketing campaigns.
Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Click
Base
$635.00
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included
Free Trial
Act-On
No trial information availableClick
No trial information availableRatings
Meets Requirements
8.2
889
8.1
238
Ease of Use
8.0
896
7.6
241
Ease of Setup
7.7
506
7.6
145
Ease of Admin
8.2
515
7.8
129
Quality of Support
8.7
855
8.0
236
Has the product been a good partner in doing business?
8.6
495
8.0
130
Product Direction (% positive)
8.1
880
7.9
230
Features by Category
Email Marketing
8.4
705
|
Verified
8.2
157
|
Verified
8.8
697
|
Verified
8.5
156
|
Verified
8.3
691
|
Verified
8.2
152
|
Verified
8.5
615
|
Verified
7.9
137
|
Verified
Online Marketing
7.9
638
|
Verified
7.3
134
|
Verified
7.8
538
|
Verified
7.2
126
|
Verified
7.9
518
|
Verified
7.5
121
|
Verified
7.9
602
|
Verified
7.3
124
|
Verified
7.8
519
|
Verified
7.4
112
|
Verified
Lead Management
8.1
579
|
Verified
7.7
122
|
Verified
8.0
560
|
Verified
7.4
117
|
Verified
8.4
625
|
Verified
7.8
126
|
Verified
8.2
590
|
Verified
7.3
117
|
Verified
8.2
574
|
Verified
8.0
112
|
Verified
8.1
572
|
Verified
7.2
113
|
Verified
8.0
514
|
Verified
7.5
107
|
Verified
8.0
533
|
Verified
8.3
126
|
Verified
Campaign Management
8.1
507
|
Verified
7.5
106
|
Verified
7.8
427
|
Verified
7.6
114
|
Verified
7.4
336
|
Verified
7.0
80
|
Verified
7.3
79
6.9
66
Social
6.9
306
|
Verified
7.0
69
|
Verified
7.1
373
|
Verified
7.0
78
|
Verified
7.0
317
|
Verified
6.9
68
|
Verified
7.6
97
|
Verified
7.1
72
|
Verified
6.8
233
|
Verified
6.7
64
|
Verified
Reporting & Analytics
7.9
648
|
Verified
7.8
140
|
Verified
7.7
576
|
Verified
7.6
116
|
Verified
7.1
411
|
Verified
7.0
90
|
Verified
6.9
355
|
Verified
6.7
87
|
Verified
7.3
389
|
Verified
6.8
85
Platform
7.6
377
|
Verified
7.7
102
|
Verified
7.8
337
|
Verified
8.0
99
|
Verified
8.3
398
|
Verified
8.3
105
|
Verified
7.8
206
|
Verified
7.6
74
|
Verified
7.1
204
|
Verified
7.6
90
|
Verified
8.3
392
|
Verified
7.7
107
|
Verified
7.7
259
|
Verified
7.5
77
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
7.6
99
|
Verified
7.8
307
|
Verified
7.8
86
|
Verified
7.4
282
|
Verified
7.2
77
|
Verified
Administration
8.0
36
7.9
38
7.3
36
6.9
36
8.0
35
7.0
35
8.3
35
7.6
35
6.7
26
7.4
29
7.6
30
7.4
28
Integrations
7.1
26
7.2
24
7.2
24
7.0
25
7.1
25
7.3
22
7.8
30
7.5
29
Platform
7.6
26
7.4
27
7.3
25
7.5
27
7.6
28
7.2
24
7.4
28
7.4
29
7.6
27
7.3
25
7.8
35
8.0
36
7.4
29
7.5
31
7.7
36
8.2
33
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
24
Not enough data
8.5(won by default)
25
Not enough data
8.5(won by default)
21
Not enough data
8.0(won by default)
23
Not enough data
8.7(won by default)
25
Not enough data
8.7(won by default)
25
Social Management
Not enough data
8.3(won by default)
24
Not enough data
8.8(won by default)
27
Not enough data
8.5(won by default)
25
Not enough data
8.3(won by default)
24
Not enough data
8.2(won by default)
19
Not enough data
8.4(won by default)
24
Not enough data
8.6(won by default)
7
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Survey Management
Not enough data
8.3
39
Not enough data
8.0
38
Not enough data
7.8
39
Not enough data
8.2
38
Survey Customization
Not enough data
7.8
34
Not enough data
7.6
36
Not enough data
7.5
35
Not enough data
6.9
31
Survey Insights
Not enough data
8.2
36
Not enough data
8.0
32
Not enough data
8.2
38
Not enough data
7.8
37
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
7.8
41
8.0
85
|
Verified
8.1
55
8.0
84
|
Verified
8.3
44
8.2
86
|
Verified
8.4
46
6.7
35
|
Verified
7.6
39
7.3
39
|
Verified
7.6
37
Campaign Activity
8.2
91
|
Verified
8.3
52
8.2
106
|
Verified
8.4
54
7.7
73
|
Verified
7.6
45
7.7
78
|
Verified
7.9
46
8.0
74
|
Verified
7.7
45
Feature Not Available
7.8
43
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Click are categorized as Marketing Analytics, Visitor Identification, Transactional Email, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, and Lead Scoring
Click is categorized as Social Media Management and Survey
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Click
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Information Technology and Services
15.4%
Computer Software
12.3%
Marketing and Advertising
7.0%
Non-Profit Organization Management
3.9%
Financial Services
3.9%
Other
57.5%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is ClickDimensions used for?
2 Comments
AR
ClickDimensions email statistics deliver a robust overview of key metrics such as unsubscribes and open rates, enabling you to effectively evaluate the...Read more
Click has no more discussions with answers
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