Link copied to clipboard # Act-On vs Click Comparison - What are their main differences? Share [ Export ](/compare/act-on/clickdimensions-click/export.csv) Act-OnClick[+ Add Product](#) Reviews **Act-On** [ 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews#reviews) **Click** [ 4/5(314) ](https://www.g2.com/products/clickdimensions-click/reviews#reviews) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Click** **$635.00** · Base **Pricing Insights** from reviews Time to Implement **Act-On** 2 months Based on 184 responses **Click** 2 months Based on 33 responses Return on Investment **Act-On** 12 months6 months sooner Based on 125 responses **Click** 18 months Based on 26 responses Perceived Cost **Act-On** $$$$$ **Click** $$$$$ Average Discount **Act-On** 12%3% more **Click** 9% ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") ![Click](https://images.g2crowd.com/uploads/product/hd_favicon/44274bf237846f78ba9ebc2996e40146/clickdimensions-click.svg "Click") G2 offers free advice on this comparison. 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Pros & Cons **Act-On** [ Ease of Use (27) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (18) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Not Intuitive (10) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1403219&qs=pros-and-cons#reviews) **Click** [ Ease of Use (7) ](https://www.g2.com/products/clickdimensions-click/reviews?filters%5Bsentiment_snippet%5D=1100710&qs=pros-and-cons#reviews)[ Features (4) ](https://www.g2.com/products/clickdimensions-click/reviews?filters%5Bsentiment_snippet%5D=1100346&qs=pros-and-cons#reviews)[ Email Spam (2) ](https://www.g2.com/products/clickdimensions-click/reviews?filters%5Bsentiment_snippet%5D=1099505&qs=pros-and-cons#reviews)[ Poor Notifications (2) ](https://www.g2.com/products/clickdimensions-click/reviews?filters%5Bsentiment_snippet%5D=2392830&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7af3e8b4bc65721e46c4dfb5d8aa4ea3/infor-customer-relationship-management-crm.jpg "Product Avatar Image") Infor Customer Relationship... ](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Click** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a1c33a0bf0a0cd7b78cbeb4d91ad42e7/allegro-cl.png "Product Avatar Image") Allegro CL ](https://www.g2.com/products/allegro-cl/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_22611b65a81c0f75f1f2b166a2e39a8f/clockify.png "Product Avatar Image") Clockify ](https://www.g2.com/products/clockify/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9a4b1c59a10899f84ef2b2071e2037ce/dynamics-365-sales.png "Product Avatar Image") Microsoft Dynamics 365 Sales ](https://www.g2.com/products/dynamics-365-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e8863a7d0763a54bbe9b93cb7529d6a/microsoft-microsoft-dynamics-365-business-central.jpg "Product Avatar Image") Microsoft Dynamics 365... ](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews)[ View all ](https://www.g2.com/products/clickdimensions-click/integrations) Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Click** ![Click screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113165/Email.png) Ratings Meets Requirements **Act-On** 8.2 8.2898 **Click** 8.1 8.1245 Ease of Use **Act-On** 8.0 8.0905 **Click** 7.6 7.6248 Ease of Setup **Act-On** 7.7 7.7514 **Click** 7.6 7.6151 Ease of Admin **Act-On** 8.2 8.2519 **Click** 7.8 7.8129 Quality of Support **Act-On** 8.7 8.7864 **Click** 7.9 7.9242 Has the product been a good partner in doing business? **Act-On** 8.6 8.6499 **Click** 8.0 8.0131 Product Direction (% positive) **Act-On** 8.1 8.1887 **Click** 7.9 7.9237 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.7 764 7.5 185 Email Marketing Building and Personalizing Emails 8.4(won by 0.3) 709 | Verified 8.1 159 | Verified Sending Outbound Emails 8.8(won by 0.3) 697 | Verified 8.5 158 | Verified Manage Email Deliverability 8.3(won by 0.1) 692 | Verified 8.2 152 | Verified Automated Email Responses 8.5(won by 0.6) 617 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 138 | Verified Online Marketing Landing Pages and Forms 7.9(won by 0.6) 642 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 134 | Verified Dynamic Content 7.8(won by 0.6) 540 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 126 | Verified A/B Testing 7.9(won by 0.4) 518 | Verified 7.5 121 | Verified Mobile Optimized 7.9(won by 0.6) 603 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 124 | Verified Search Tracking and Optimization 7.8(won by 0.4) 519 | Verified 7.4 113 | Verified Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.1(won by 0.4) 580 | Verified 7.7 123 | Verified Data Quality Management 8.0(won by 0.6) 560 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 | Verified Segmentation 8.4(won by 0.6) 626 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 127 | Verified Lead Scoring and Grading 8.2(won by 0.9) 591 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 117 | Verified Lead Nurturing 8.2(won by 0.2) 575 | Verified 8.0 112 | Verified Email Tracking 8.1(won by 0.9) 572 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 113 | Verified Automated Alerts and Tasks 8.0(won by 0.4) 515 | Verified 7.6 109 | Verified CRM Lead Integration 8.0 535 | Verified 8.4(won by 0.4) 128 | Verified Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.1(won by 0.6) 507 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 106 | Verified Event / Webinar Marketing 7.9(won by 0.3) 429 | Verified 7.6 114 | Verified Calendaring 7.4(won by 0.3) 336 | Verified 7.1 81 | Verified Budgeting 7.3(won by 0.4) 79 6.9 66 Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 6.9 306 | Verified 7.0(won by 0.1) 70 | Verified Social Sharing 7.1(won by 0.1) 373 | Verified 7.0 78 | Verified Social Campaigns 7.0(won by 0.1) 317 | Verified 6.9 69 | Verified Social Media Engagement 7.6(won by 0.5) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 72 | Verified Social Media Advertising 6.8(won by 0.1) 233 | Verified 6.7 64 | Verified Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.9(won by 0.1) 649 | Verified 7.8 140 | Verified Web Analytics 7.7(won by 0.1) 576 | Verified 7.6 116 | Verified ROI Analytics 7.1(tied score) 411 | Verified 7.1(tied score) 91 | Verified Revenue Analytics 6.9(won by 0.2) 355 | Verified 6.7 87 | Verified SEO / Keyword Analytics 7.3(won by 0.5) 389 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.8 85 Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 7.6 377 | Verified 7.8(won by 0.2) 103 | Verified Workflow Capability 7.8 338 | Verified 8.1(won by 0.3) 103 | Verified User, Role, and Access Management 8.3(tied score) 398 | Verified 8.3(tied score) 105 | Verified Internationalization 7.8(won by 0.2) 206 | Verified 7.6 74 | Verified Sandbox / Test Environments 7.1 204 | Verified 7.6(won by 0.5) 90 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.3(won by 0.6) 393 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 109 | Verified Output Document Generation 7.7(won by 0.2) 259 | Verified 7.5 77 | Verified Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.2(won by 0.6) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 99 | Verified Integration APIs 7.8(tied score) 308 | Verified 7.8(tied score) 87 | Verified Breadth of Partner Applications 7.4(won by 0.2) 282 | Verified 7.2 77 | Verified Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);) 7.5 40 7.4 42 Administration Template Creation 8.0(won by 0.1) 37 7.9 38 Preset Template Availability 7.3(won by 0.4) 36 6.9 36 Custom Unsubscribe 8.0(won by 1.0) 36 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 35 Email Segmentation 8.3(won by 0.7) 36 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 35 Detailed Server Logs 6.7 26 7.4(won by 0.7) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) Alerts/Notifications 7.6(won by 0.2) 30 7.4 28 Drip Campaigns Not enough data Not enough data Customer Segmentation Not enough data Not enough data Integrations Webhooks 7.1 26 7.2(won by 0.1) 24 Event Tracking API 7.2(won by 0.2) 24 7.0 25 Mail Send API 7.1 25 7.3(won by 0.2) 22 Spam Filter Testing 7.8(won by 0.3) 31 7.5 29 Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data A/B Testing Not enough data Not enough data Platform Custom Tracking Domain 7.6(won by 0.2) 26 7.4 27 Multiple Domains 7.3 25 7.5(won by 0.2) 27 Dedicated IP 7.6(won by 0.4) 28 7.2 24 Documentation 7.4(tied score) 28 7.4(tied score) 29 Sender Reputation Management 7.6(won by 0.3) 27 7.3 25 Tracking & Reporting 7.9 36 8.0(won by 0.1) 36 Enterprise Scalability 7.4 29 7.5(won by 0.1) 31 Performance and Reliability 7.8 37 8.2(won by 0.4) 33 Workflow Management Not enough data Not enough data List Management Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Subscription Management Not enough data Not enough data Click Tracking Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Mobile Access Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Real-Time Data Not enough data Not enough data Unsubscribe Database Not enough data Not enough data AI Copilot Not enough data Not enough data Drag & Drop Not enough data Not enough data Geolocation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Simple Mail Transfer Protocol (SMTP) Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Analytics Not enough data Not enough data SMS Messaging Not enough data Not enough data Customizable Forms Not enough data Not enough data Autoresponders Not enough data Not enough data Email Marketing Not enough data Not enough data Message Personalization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data Customizable Fields Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Email Distribution Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 7.8 118 8.0 66 Marketing Operations ROI Tracking 7.7 74 | Verified 7.8(won by 0.1) 41 Data Collection 8.0 85 | Verified 8.1(won by 0.1) 55 Customer Insights 8.0 84 | Verified 8.3(won by 0.3) 44 Multi-User Access 8.2 86 | Verified 8.4(won by 0.2) 46 Spend Management 6.7 35 | Verified 7.6(won by 0.9) 39 (There is a greater than 0.5 difference between this product's rating and its competitors) White Label 7.3 39 | Verified 7.6(won by 0.3) 37 Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.2 91 | Verified 8.3(won by 0.1) 52 Reports and Dashboards 8.2 106 | Verified 8.4(won by 0.2) 54 Campaign Stickiness 7.7(won by 0.1) 73 | Verified 7.6 45 Multichannel Tracking 7.7 78 | Verified 7.9(won by 0.2) 46 Brand Optimization 8.0(won by 0.3) 74 | Verified 7.7 45 Predictive Analytics Feature Not Available 7.8(won by default) 43 Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.7 22 Not enough data Platform Basics Customizable Templates 8.2(won by default) 18 Not enough data Exporting 8.5(won by default) 19 Not enough data Multi-user Access and Collaboration 9.0(won by default) 17 Not enough data Multiple Personas 8.6(won by default) 14 Not enough data Data Analytics 8.6(won by default) 7 Not enough data Predictive Analytics Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Customer Journey Mapping Autonomous Task Execution Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Map Creation Not enough data Not enough data Email Marketing Not enough data Not enough data Single Sign On Not enough data Not enough data Performance Metrics Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Linking Not enough data Not enough data Whiteboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Visualization Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brainstorming Not enough data Not enough data Conversion Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Personalization Not enough data Not enough data Customizable Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Customer Profiles Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Tagging Not enough data Not enough data Audience Targeting Not enough data Not enough data CRM Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Communication Management Not enough data Not enough data Attribution Modeling Not enough data Not enough data Action Management Not enough data Not enough data Map Sharing Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Experience Management Not enough data Not enough data Diagramming Not enough data Not enough data Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Storyboarding Not enough data Not enough data Customer Segmentation Not enough data Not enough data Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);) Not enough data 8.5 29 Content & Collaboration Content Calendar Not enough data 8.8(won by default) 24 Content Library Not enough data 8.5(won by default) 25 Shared Inbox Not enough data 8.5(won by default) 21 Approval Workflows Not enough data 8.0(won by default) 23 Users and Permissions Not enough data 8.7(won by default) 25 Content Creation Not enough data 8.7(won by default) 25 Image Library Not enough data Not enough data Social Management Social Analytics Not enough data 8.3(won by default) 24 Social Publishing Not enough data 8.8(won by default) 27 Campaign Optimization Not enough data 8.5(won by default) 25 Multi-Account Management Not enough data 8.3(won by default) 24 Social Ads Not enough data 8.2(won by default) 19 Campaign Planning Not enough data 8.4(won by default) 24 Hashtag Capabilites Not enough data 8.6(won by default) 7 Multi-Campaign Not enough data Not enough data Customer Engagement Not enough data Not enough data Automated Publishing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Agentic AI - Social Media Management Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Customizable Reports Not enough data Not enough data Campaign Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Social Advertising Not enough data Not enough data Filtering Not enough data Not enough data Approval Process Control Not enough data Not enough data Keyword Tracking Not enough data Not enough data Tagging Not enough data Not enough data Activity Dashboard Not enough data Not enough data Calendar Management Not enough data Not enough data Workflow Management Not enough data Not enough data Post Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Trend Analysis Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Sentiment Analysis Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data @mentions Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Engagement Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brand Tracking Not enough data Not enough data Drag & Drop Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Management Not enough data Not enough data Template Management Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.3 22 Not enough data Platform Basics Dynamic Segmentation 7.9(won by default) 18 Not enough data Journey Optimization 7.5(won by default) 17 Not enough data Platform Data Journey Reporting 7.3(won by default) 17 Not enough data Trends Reporting 6.4(won by default) 13 Not enough data Dashboards 7.5(won by default) 19 Not enough data Advanced Data Filtering 6.8(won by default) 17 Not enough data Platform Additional Functionality Journey Mapping 7.1(won by default) 15 Not enough data Integrations 7.1(won by default) 17 Not enough data Automated Alerts 7.8(won by default) 15 Not enough data Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.2 44 Not enough data Page Customization Drag and Drop 7.8(won by default) 40 Not enough data Templates 7.4(won by default) 39 Not enough data Advanced Customization 7.2(won by default) 36 Not enough data Content Library 7.6(won by default) 39 Not enough data Email Templates Not enough data Not enough data Page Optimization A/B Testing 7.2(won by default) 31 Not enough data Mobile Responsive 7.2(won by default) 43 Not enough data Web Analytics 7.3(won by default) 34 Not enough data SEO 6.6(won by default) 27 Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Integrations E-Commerce Integration 5.4(won by default) 17 Not enough data Third-Party Integrations 7.9(won by default) 34 Not enough data Domain Integration 7.8(won by default) 31 Not enough data Social Media Integration Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI AI Text Generation 6.7(won by default) 10 Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Landing Page Builders Cross-system Integration Not enough data Not enough data Additional Functionality Campaign Segmentation Not enough data Not enough data Form Builder Not enough data Not enough data Contact Management Not enough data Not enough data Website Management Not enough data Not enough data API Not enough data Not enough data Drip Campaigns Not enough data Not enough data Email Marketing Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Website Publishing Options Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Template Management Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Forms Not enough data Not enough data SEO Management Not enough data Not enough data Real Time Editing Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Forms Management Not enough data Not enough data Widgets Not enough data Not enough data Lead Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Activity Dashboard Not enough data Not enough data Autoresponders Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data CRM Not enough data Not enough data Activity Tracking Not enough data Not enough data Design Management Not enough data Not enough data Content Management Not enough data Not enough data Responsive Web Design Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Lead Capture Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web Forms Not enough data Not enough data Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);) Not enough data 7.9 42 Survey Management Survey Builder Not enough data 8.3(won by default) 39 Customizable Questions Not enough data 8.0(won by default) 38 Templates Not enough data 7.8(won by default) 39 Survey Distribution Not enough data 8.2(won by default) 38 Mobile Survey Not enough data Not enough data Site Intercept Survey Not enough data Not enough data Pulse Surveys Not enough data Not enough data Survey Customization Question Branching Not enough data 7.8(won by default) 34 Branding Not enough data 7.6(won by default) 36 Multimedia Support Not enough data 7.5(won by default) 35 Multilingual Surveys Not enough data 6.9(won by default) 31 Survey Insights Reporting & Analytics Not enough data 8.2(won by default) 36 BI Tools Integration Not enough data 8.0(won by default) 32 Data Exporting Not enough data 8.2(won by default) 38 Permissions Not enough data 7.8(won by default) 37 Collaboration Tools Not enough data Not enough data Presentation Tools Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Survey Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Dynamic Content Not enough data Not enough data Additional Functionality Single Sign On Not enough data Not enough data Phone Polling Not enough data Not enough data Online Polling Not enough data Not enough data Support Audio/Images/Video Not enough data Not enough data Engagement Tracking Not enough data Not enough data Question Library Not enough data Not enough data Data Visualization Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Generative AI Not enough data Not enough data Word Clouds Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Fields Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Interactive Content Not enough data Not enough data Q&A Management Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Activity Tracking Not enough data Not enough data Feedback Management Not enough data Not enough data API Not enough data Not enough data Data Cleansing Not enough data Not enough data Email Marketing Not enough data Not enough data Data Security Not enough data Not enough data Anonymous Feedback Not enough data Not enough data URL Customization Not enough data Not enough data Question Piping Not enough data Not enough data Offline Response Collection Not enough data Not enough data Activity Dashboard Not enough data Not enough data NPS Survey Structure Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Import/Export Not enough data Not enough data Response Validation Not enough data Not enough data Customer Segmentation Not enough data Not enough data Response Quotas Not enough data Not enough data Multi-Language Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Email Reminders Not enough data Not enough data Gamification Not enough data Not enough data Randomization Not enough data Not enough data Lead Scoring[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 7.4 35 Not enough data Agentic AI - Lead Scoring Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Decision Making Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Attribution Lead Opportunity 7.5(won by default) 25 Not enough data Lead Assignment 7.4(won by default) 24 Not enough data Pipeline Acceleration 7.0(won by default) 23 Not enough data Discovery Lead Management 7.6(won by default) 26 Not enough data Scoring/Ranking 8.1(won by default) 32 Not enough data Lead Context 7.4(won by default) 24 Not enough data Pipeline Management Not enough data Not enough data Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Task Management Not enough data Not enough data Contact Management Not enough data Not enough data Calendar Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Management Conversion Viability 6.5(won by default) 20 Not enough data Workflow 6.9(won by default) 22 Not enough data Platform Data Synchronization 8.0(won by default) 28 Not enough data Analysis 7.4(won by default) 29 Not enough data Sales Trend Analysis Not enough data Not enough data Demographic/Firmographic Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Interaction Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Multiple Scoring Models Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Predictive Analytics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Contact Database Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Email Marketing Not enough data Not enough data Lead Nurturing Not enough data Not enough data Web Forms Not enough data Not enough data Document Storage Not enough data Not enough data Search/Filter Not enough data Not enough data Prospecting Tools Not enough data Not enough data Email Tracking Not enough data Not enough data Sales Forecasting Not enough data Not enough data Customizable Templates Not enough data Not enough data Lead Generation Not enough data Not enough data Sales Reports Not enough data Not enough data Lead Distribution Not enough data Not enough data Data Enrichment Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Capture Not enough data Not enough data Reminders Not enough data Not enough data Generative AI Not enough data Not enough data Forecasting Not enough data Not enough data Email Templates Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Workflow Automation Not enough data Not enough data Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.9 170 Not enough data Agentic AI - Marketing Account Intelligence Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Lead Intelligence Market Insights 8.1(won by default) 127 Not enough data Account-level Insights 7.9(won by default) 134 Not enough data Lead Analysis 8.0(won by default) 134 Not enough data Lead Management Segmentation 8.5(won by default) 140 Not enough data Predictive Scoring 8.0(won by default) 123 Not enough data Account Identification 7.9(won by default) 125 Not enough data Marketing Campaigns Omni-Channel Tracking 7.7(won by default) 94 Not enough data Revenue Planning 7.6(won by default) 79 Not enough data Media Attribution 7.6(won by default) 94 Not enough data Opportunity Timeline 7.9(won by default) 94 Not enough data Customization 7.8(won by default) 116 Not enough data Data Availability - Marketing Account Intelligence Technographic Data Availability Not enough data Not enough data Data Accuracy - Marketing Account Intelligence Technographic Data Accuracy Not enough data Not enough data Show 4 feature categories with incomplete data Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data To-Do List Not enough data Not enough data @mentions Not enough data Not enough data Single Sign On Not enough data Not enough data File Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Prioritization Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Screen Sharing Not enough data Not enough data Content Management Not enough data Not enough data Brainstorming Not enough data Not enough data AI Copilot Not enough data Not enough data File Transfer Not enough data Not enough data Calendar Management Not enough data Not enough data Status Tracking Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Version Control Not enough data Not enough data Task Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Real Time Editing Not enough data Not enough data Communication Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Tagging Not enough data Not enough data Generative AI Not enough data Not enough data Assignment Management Not enough data Not enough data Task Scheduling Not enough data Not enough data Project Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Workflow Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data File Sharing Not enough data Not enough data Document Storage Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Discussions/Forums Not enough data Not enough data Commenting/Notes Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Contact Management Not enough data Not enough data Video Conferencing Not enough data Not enough data Progress Tracking Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Customer Segmentation Not enough data Not enough data Conversion Tracking Not enough data Not enough data Post Scheduling Not enough data Not enough data Automated Scheduling Not enough data Not enough data Content Management Not enough data Not enough data Campaign Planning Not enough data Not enough data Content Library Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Campaign Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Data Import/Export Not enough data Not enough data Contact Management Not enough data Not enough data Social Media Monitoring Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Marketing Not enough data Not enough data Automated Publishing Not enough data Not enough data Image Library Not enough data Not enough data AI Copilot Not enough data Not enough data Tagging Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Filtering Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data Workflow Management Not enough data Not enough data Calendar Management Not enough data Not enough data Data Visualization Not enough data Not enough data Multi-Campaign Not enough data Not enough data Social Media Integration Not enough data Not enough data Multi-Account Management Not enough data Not enough data Commenting/Notes Not enough data Not enough data Engagement Tracking Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Performance Metrics Not enough data Not enough data Click Tracking Not enough data Not enough data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data User Insights Reviewers' Company Size [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 11.7% [![Click](https://images.g2crowd.com/uploads/product/hd_favicon/44274bf237846f78ba9ebc2996e40146/clickdimensions-click.svg "Click")](https://www.g2.com/products/clickdimensions-click/reviews) Click Small-Business(50 or fewer emp.) 37.8% Mid-Market(51-1000 emp.) 48.0% Enterprise(\> 1000 emp.) 14.3% Small-Business (50 or fewer emp.) 38.3% 37.8% Mid-Market (51-1000 emp.) 50.0% 48.0% Enterprise (\> 1000 emp.) 11.7% 14.3% Reviewers' Industry [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.4% Financial Services 4.8% Telecommunications 3.1% Other 53.1% [![Click](https://images.g2crowd.com/uploads/product/hd_favicon/44274bf237846f78ba9ebc2996e40146/clickdimensions-click.svg "Click")](https://www.g2.com/products/clickdimensions-click/reviews) Click Information Technology and Services 15.1% Computer Software 12.3% Marketing and Advertising 7.5% Non-Profit Organization Management 3.8% Financial Services 3.8% Other 57.5% FAQs ## Act-On vs Click FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Act-On vs Click? Act-On stands out for its higher reviewer satisfaction in support and ease of use, while Click is noted for its integration with Microsoft Dynamics and small-business suitability. | [Act-On](https://www.g2.com/products/act-on/reviews) | [Click](https://www.g2.com/products/clickdimensions-click/reviews) | | --- | --- | | 4.1/5 (1071 reviews) | 4.0/5 (312 reviews) | | Mid-Market | Mid-Market | | 7.7 | 7.6 | | 8.7 | 7.9 | | Customer Support (18 all-time mentions) | Ease of Use (7 all-time mentions) | ### How do the pricing models of Act-On and Click compare? Act-On is rated higher for value by reviewers, with a stronger satisfaction score on price and cost-related dimensions compared to Click. - **Act-On:** Reviewers frequently cite Act-On as affordable and priced well, with several noting its value for the features provided. - **Click:** Recent reviews mention high pricing and note that while the pricing is similar to competitors, some find other systems easier to use for the same cost. - **Switching reasons:** Reviewers have switched to Act-On from other platforms due to better integration and support, while Click is chosen for its integration with Microsoft Dynamics despite cost concerns. ### What are the best alternatives to Act-On and Click? The top 3 alternatives to Act-On and Click are Constant Contact Advanced Automation, HubSpot Marketing Hub, and Ortto. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1071 reviews) | Mid-Market | Affordable and priced well | Customer Support (18 all-time mentions) | | [Click](https://www.g2.com/products/clickdimensions-click/reviews) | 4.0/5 (312 reviews) | Mid-Market | High pricing, similar to competitors | Ease of Use (7 all-time mentions) | | [Constant Contact Advanced...](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | — | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14918 reviews) | Small-Business | — | — | | [Ortto](https://www.g2.com/products/ortto/reviews) | 4.4/5 (624 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing Act-On and Click? Buyers comparing Act-On and Click should prioritize ease of use, integrations, automation capabilities, support quality, and template functionality. - **Ease of Use:** Act-On (8.0), Click (7.6); 27 all-time mentions for Act-On, 7 for Click. - **Integrations:** Act-On (15 all-time mentions), Click (integration with Microsoft Dynamics cited in recent reviews). - **Automation:** Act-On (14 all-time mentions), Click (automation and campaign scheduling cited in recent reviews). - **Support Quality:** Act-On (8.7), Click (7.9); 18 all-time mentions for Act-On, 2 for Click. - **Templates:** Act-On (email builder and templates cited in recent reviews), Click (limited templates noted in recent reviews). ### What are the pros and cons of Act-On vs Click? Act-On's headline strength is customer support, while Click's is ease of use for small teams and Microsoft Dynamics integration. - **Act-On strengths:** Customer Support (18 all-time mentions), Ease of Use (27), Email Marketing (18), Integrations (15), Automation (14), Intuitive (12), Easy Setup (10). - **Act-On trade-offs:** Missing Features (14), Not Intuitive (10), Email Issues (9), Learning Curve (9), UI can feel outdated, reporting flexibility could improve. - **Click strengths:** Ease of Use (7), Features (4), Helpful (3), Integration with Microsoft Dynamics cited in recent reviews, automation and campaign scheduling. - **Click trade-offs:** High pricing, limited template options, interface can feel cluttered, learning curve, support response times can be slow, limited customization options. ### Is Act-On or Click better for small businesses? Click is better suited for small businesses, with recent reviews highlighting its fit for small teams and ease of use in small-business contexts. - **Act-On:** Largest segment is Mid-Market; reviewers note ease of use and support, but small-business sentiment is less prominent. - **Click:** Largest segment is Mid-Market; recent reviews specifically highlight Click as great for small businesses and solo marketers, with positive feedback on ease of use and campaign management for small teams. ### Which Marketing Automation platform has better integrations? Act-On is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support. - **Act-On:** Integrations cited in 15 all-time mentions, including NetSuite and Microsoft Dynamics, with reviewers highlighting CRM and analytics platform connections. - **Click:** Integration with Microsoft Dynamics is frequently cited in recent reviews, with additional mentions of Power BI and CRM D365, but fewer overall integration mentions compared to Act-On. ### How do Act-On and Click compare on customer support? Act-On leads on Quality of Support, with a 0.8-point advantage over Click (8.7 vs 7.9). - **Act-On:** Reviewers consistently praise Act-On's support team for responsiveness, helpfulness, and proactive communication, with 18 all-time mentions of customer support. - **Click:** Support is described as helpful and available, but some reviewers note slow response times and the need to follow up on tickets; 2 all-time mentions of customer support. ### Which is easier to implement, Act-On or Click? Act-On and Click are rated at parity for Ease of Setup, with scores of 7.7 and 7.6 respectively. - **Act-On:** Reviewers describe setup as straightforward and easy, with positive onboarding experiences and helpful support, though some note a learning curve for deeper features. - **Click:** Reviewers report setup as easy and understandable, especially for small teams, but some mention complexity and a learning curve for advanced features. ### Which product has better Templates? Act-On is favored for Templates, with more reviewer-cited strengths and positive sentiment around its email builder and template options. - **Act-On:** Email builder and templates are frequently praised in recent reviews, with 27 all-time mentions for ease of use and 18 for email marketing; reviewers highlight template customization and usability. - **Click:** Recent reviews note limited template options and customization, with some reviewers expressing a desire for more variety and flexibility in templates. Alternatives **Act-On Alternatives** ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) **Click Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign") [ Adobe Campaign ](/products/adobe-campaign/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews)