# Act-On vs Click Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act-On excels in user support, with many users praising its top-notch assistance and regular updates. One user highlighted the value of their webinars and client success hours, which help address issues effectively.
- **Users say** that Click offers a highly user-friendly experience, particularly noting its seamless integration with Microsoft Dynamics 365. This ease of use has made transitions effortless for teams, as mentioned by a satisfied user.
- **Reviewers mention** that Act-On's customization capabilities are particularly beneficial for specific industries, such as education. Users appreciate the ability to tailor ads based on detailed demographic information, enhancing their marketing efforts.
- **According to verified reviews** , Click's collaborative culture and focus on impactful solutions resonate well with users. Many appreciate the platform's simplicity and the positive impact it has on their workflow.
- **G2 reviewers highlight** that Act-On's integration with Microsoft Dynamics is superior, with users expressing frustration when switching to other platforms. This strong integration is a key reason some users have returned to Act-On after trying alternatives.
- **Users report** that while Click has a solid delivery service and promotional offers, it may not match the comprehensive feature set of Act-On, particularly in areas like email automation and advanced analytics, which are crucial for more complex marketing strategies.



| | Act-On | Click | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,070 | 309 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $635.00 | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

### Click

Pros:
- Ease of Use (7 reviews)
- Features (4 reviews)

Cons:
- Email Spam (2 reviews)
- Poor Notifications (2 reviews)

---
## Ratings Comparison
| Rating | Act-On | Click | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.1 (242 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 7.6 (245 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 7.7 (149 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 7.8 (129 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 8.0 (240 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.0 (130 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 8.0 (234 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Click

#### Entry-Level Pricing

Plan: Base

Price: $635.00

Key Features:
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included

[Browse all 3 editions](https://www.g2.com/products/clickdimensions-click/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Click** | 7.5/10 | 182 |

#### Email Marketing

| Feature | Act-On | Click | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.2 (158 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.5 (157 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.2 (152 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | 7.9 (137 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Click | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | 7.3 (134 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 7.2 (126 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 7.5 (121 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 7.3 (124 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 7.4 (112 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act-On | Click | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 7.7 (122 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 7.4 (117 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 7.8 (126 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 7.3 (117 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.0 (112 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 7.2 (113 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 7.5 (108 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.3 (127 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | Click | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 7.5 (106 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 7.6 (114 reviews) ✓ Verified | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 7.0 (80 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | 6.9 (66 reviews) | 

#### Social

| Feature | Act-On | Click | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 7.0 (69 reviews) ✓ Verified | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 7.0 (78 reviews) ✓ Verified | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 6.9 (69 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 7.1 (72 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 6.7 (64 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act-On | Click | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 7.8 (140 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 7.6 (116 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 7.0 (90 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 6.7 (87 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 6.8 (85 reviews) | 

#### Platform

| Feature | Act-On | Click | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 7.7 (102 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.0 (102 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.3 (105 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 7.6 (74 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 7.6 (90 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | 7.7 (109 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 7.5 (77 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Click | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Click | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 7.6 (99 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 7.8 (86 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 7.2 (77 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Click** | 7.4/10 | 42 |

#### Administration

| Feature | Act-On | Click | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | 7.9 (38 reviews) | 
| **Preset Template Availability** | 7.3 (36 reviews) | 6.9 (36 reviews) | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | 7.0 (35 reviews) | 
| **Email Segmentation** | 8.3 (36 reviews) | 7.6 (35 reviews) | 
| **Detailed Server Logs** | 6.7 (26 reviews) | 7.4 (29 reviews) | 
| **Notifications** | 7.6 (30 reviews) | 7.4 (28 reviews) | 

#### Integrations

| Feature | Act-On | Click | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | 7.2 (24 reviews) | 
| **Event Tracking API** | 7.2 (24 reviews) | 7.0 (25 reviews) | 
| **Mail Send API** | 7.1 (25 reviews) | 7.3 (22 reviews) | 
| **Spam Filter Testing** | 7.8 (31 reviews) | 7.5 (29 reviews) | 

#### Platform

| Feature | Act-On | Click | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | 7.4 (27 reviews) | 
| **Multiple Domains** | 7.3 (25 reviews) | 7.5 (27 reviews) | 
| **Dedicated IP** | 7.6 (28 reviews) | 7.2 (24 reviews) | 
| **Documentation** | 7.4 (28 reviews) | 7.4 (29 reviews) | 
| **Sender Reputation Management** | 7.6 (27 reviews) | 7.3 (25 reviews) | 
| **Tracking & Reporting** | 7.9 (36 reviews) | 8.0 (36 reviews) | 
| **Enterprise Scalability** | 7.4 (29 reviews) | 7.5 (31 reviews) | 
| **Performance and Reliability** | 7.8 (37 reviews) | 8.2 (33 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Click** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Click | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Click** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Click | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Click | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Click** | 8.5/10 | 29 |

#### Content & Collaboration

| Feature | Act-On | Click | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.8 (24 reviews) | 
| **Content Library** | Not enough data | 8.5 (25 reviews) | 
| **Shared Inbox** | Not enough data | 8.5 (21 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (23 reviews) | 
| **Users and Permissions** | Not enough data | 8.7 (25 reviews) | 
| **Content Creation** | Not enough data | 8.7 (25 reviews) | 

#### Social Management

| Feature | Act-On | Click | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (24 reviews) | 
| **Social Publishing** | Not enough data | 8.8 (27 reviews) | 
| **Campaign Optimization** | Not enough data | 8.5 (25 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (24 reviews) | 
| **Social Ads** | Not enough data | 8.2 (19 reviews) | 
| **Campaign Planning** | Not enough data | 8.4 (24 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.6 (7 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Act-On | Click | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Click** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Click | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Click | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Click | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Click | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Click** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Click | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Click | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Click | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Click | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Click | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Click** | 7.9/10 | 42 |

#### Survey Management

| Feature | Act-On | Click | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.3 (39 reviews) | 
| **Question Types** | Not enough data | 8.0 (38 reviews) | 
| **Templates** | Not enough data | 7.8 (39 reviews) | 
| **Survey Distribution** | Not enough data | 8.2 (38 reviews) | 

#### Survey Customization

| Feature | Act-On | Click | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 7.8 (34 reviews) | 
| **Branding** | Not enough data | 7.6 (36 reviews) | 
| **Multimedia Support** | Not enough data | 7.5 (35 reviews) | 
| **Multilingual Surveys** | Not enough data | 6.9 (31 reviews) | 

#### Survey Insights

| Feature | Act-On | Click | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.2 (36 reviews) | 
| **BI Tools Integration** | Not enough data | 8.0 (32 reviews) | 
| **Data Exporting** | Not enough data | 8.2 (38 reviews) | 
| **Permissions** | Not enough data | 7.8 (37 reviews) | 

#### Agentic AI - Survey

| Feature | Act-On | Click | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Click** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Click | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Click** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Click | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Click | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Click | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Click | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Click | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Click** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Click | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Click | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Click | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Click | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Click | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Click | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Click** | 8.0/10 | 66 |

#### Marketing Operations

| Feature | Act-On | Click | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | 7.8 (41 reviews) | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | 8.1 (55 reviews) | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | 8.3 (44 reviews) | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | 8.4 (46 reviews) | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | 7.6 (39 reviews) | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | 7.6 (37 reviews) | 

#### Campaign Activity

| Feature | Act-On | Click | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | 8.3 (52 reviews) | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | 8.4 (54 reviews) | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | 7.6 (45 reviews) | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | 7.9 (46 reviews) | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | 7.7 (45 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.8 (43 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Click | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (5):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)

**Unique to Click (2):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Click | 
|---|---|---|
| **Small-Business** | 38.2% | 37.7% | 
| **Mid-Market** | 50.1% | 47.8% | 
| **Enterprise** | 11.7% | 14.5% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Click

- **Information Technology and Services:** 15.2%
- **Computer Software:** 12.1%
- **Marketing and Advertising:** 7.3%
- **Non-Profit Organization Management:** 3.8%
- **Financial Services:** 3.8%
- **Insurance:** 3.5%
- **Higher Education:** 2.8%
- **Construction:** 2.8%
- **Hospital & Health Care:** 2.4%
- **Accounting:** 2.4%
- **Other:** 43.9%

---
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- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3137 reviews)

### Alternatives to Click

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14816 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3137 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12976 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [SALESmanago](https://www.g2.com/products/salesmanago/reviews) — 4.4/5 stars (326 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Click

- Title: [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) — 2 comments, 1 upvote
  > **Top comment:** "ClickDimensions is a marketing automation platform designed specifically for Microsoft Dynamics 365. It offers a range of tools to help businesses manage..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-clickdimensions-click)