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At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Enterprise (43.6% of reviews)
Entry-Level Pricing
$$
No pricing available
Acquia Web Governance
Star Rating
(157)4.5 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
$$
Browse all 3 pricing plansAdobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, with a score of 8.6, allowing for detailed insights into user interactions. In contrast, Acquia Optimize's Custom Event Tracking scored slightly lower at 8.3, which some users feel limits their ability to capture specific user behaviors.
- Reviewers mention that Acquia Optimize shines in Individual Page Auditing, achieving an impressive score of 9.6. This feature is praised for its thoroughness in analyzing page performance, while Adobe Analytics does not have a comparable feature, leading some users to feel it lacks depth in page-level insights.
- G2 users highlight that Adobe Analytics offers robust Engagement metrics with a score of 8.8, which helps businesses understand user interaction levels effectively. However, Acquia Optimize's Engagement score of 7.8 has led some users to express a desire for more comprehensive engagement tracking tools.
- Users on G2 report that Acquia Optimize's Real-Time Monitoring feature, scoring 8.1, is beneficial for immediate insights into user behavior, while Adobe Analytics, with a lower score in this area, is seen as less responsive to real-time data needs.
- Reviewers mention that Adobe Analytics provides a more comprehensive Reporting suite, scoring 8.7, which includes customizable reports and dashboards. In contrast, Acquia Optimize's reporting features, while effective, scored slightly lower at 8.1, leading some users to feel they have fewer options for tailored reporting.
- Users say that Acquia Optimize's Automated Scan feature, with a score of 9.6, is a standout for ensuring compliance and optimizing site performance, which Adobe Analytics lacks. This has made Acquia a preferred choice for users focused on automation and efficiency in their digital strategies.
Pricing
Entry-Level Pricing
Acquia Web Governance
Optimize & Collaborate
$$
Compliance Solution for Teams and Individuals.
- Quality Assurance
- SEO
- Heartbeat
Adobe Analytics
No pricing availableFree Trial
Acquia Web Governance
No trial information availableAdobe Analytics
No trial information availableRatings
Meets Requirements
9.0
96
8.6
881
Ease of Use
8.7
97
7.5
937
Ease of Setup
8.8
63
7.2
376
Ease of Admin
8.9
60
7.6
279
Quality of Support
9.1
96
7.8
807
Has the product been a good partner in doing business?
9.1
61
8.0
279
Product Direction (% positive)
8.7
93
7.6
842
Features by Category
Metrics
Feature Not Available
8.6
604
Feature Not Available
8.4
598
8.4
20
8.4
605
Feature Not Available
8.4
578
Feature Not Available
8.4
564
Feature Not Available
8.1
542
Feature Not Available
8.1
562
Feature Not Available
8.5
568
Feature Not Available
8.2
533
Reporting
Feature Not Available
8.3
593
Feature Not Available
8.3
580
Feature Not Available
8.1
554
Feature Not Available
8.4
573
Feature Not Available
8.1
512
Feature Not Available
8.0
496
Feature Not Available
8.5
595
Other
Feature Not Available
8.4
553
Feature Not Available
8.3
531
7.5
20
8.1
499
Feature Not Available
8.5
548
Feature Not Available
8.4
475
Feature Not Available
8.0
434
Feature Not Available
8.2
459
Agentic AI - Digital Analytics
Not enough data
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Administration
8.4
18
8.1
454
8.1
19
8.2
444
8.8
24
8.4
550
Feature Not Available
8.4
531
User Identification
Not enough data
8.3
205
Not enough data
8.6
209
Not enough data
8.5
202
Tracking & Reporting
Not enough data
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Metrics
Not enough data
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring
Feature Not Available
Not enough data
8.6
27
|
Verified
Not enough data
Feature Not Available
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
25
|
Verified
Not enough data
8.6
31
|
Verified
Not enough data
Standards
8.3
21
Not enough data
8.8
28
|
Verified
Not enough data
8.0
18
Not enough data
8.9
28
|
Verified
Not enough data
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.0
5
Not enough data
7.7
5
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
Agentic AI - Website Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.9
6
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Functionality
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
Feature Not Available
Not enough data
8.7
21
Not enough data
8.3
18
Not enough data
8.1
18
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
14
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Data Analysis
Not enough data
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Administration
Not enough data
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Agentic AI - Audience Intelligence Platforms
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Monitoring
9.2
35
Not enough data
Feature Not Available
Not enough data
8.8
28
Not enough data
8.2
20
Not enough data
Reporting
8.6
23
Not enough data
8.0
20
Not enough data
Automation
8.2
19
Not enough data
9.4
29
Not enough data
Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
21
Not enough data
8.3
19
Not enough data
Generative AI
6.3
5
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
9.3
9
Not enough data
9.2
11
Not enough data
Reporting
9.4
12
Not enough data
9.6
12
Not enough data
Functionality
9.6
16
Not enough data
9.1
16
Not enough data
8.3
7
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Analysis
Not enough data
9.2
67
Not enough data
8.9
65
Decision Making
Not enough data
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Generative AI
Not enough data
8.8
39
Not enough data
9.1
39
Editing
Not enough data
Not enough data
Not enough data
Not enough data
Other Content Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquia Web Governance and Adobe Analytics are categorized as Digital Analytics
Unique Categories
Acquia Web Governance is categorized as Digital Accessibility Platforms, Consent Management Platform (CMP), Cookie Tracking, Digital Governance, SEO Tools, Heatmap Tools, Website Monitoring, Digital Accessibility Tools, Data Quality, Privacy Impact Assessment (PIA), and CMS Tools
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Reviews
Reviewers' Company Size
Acquia Web Governance
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Government Administration
20.4%
Higher Education
10.5%
Education Management
7.2%
Marketing and Advertising
5.3%
Financial Services
5.3%
Other
51.3%
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Discussions
Would you be able to share any best practices?
1 Comment
JA
Hi Jannah,
Thanks for your questions! We have lots of resources already available, including webinars on our website:...Read more
Acquia Web Governance has no more discussions with answers
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
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