Synup
Synup is a local marketing platform for agencies, resellers, and multi-location businesses. You run it by talking to it. Sydekick, Synup's AI agent, executes local marketing work through conversation: no dashboards to click through, no data to collect by hand, no reports to stitch together. Meet Sydekick:- Tell Sydekick to update business hours across 400 locations, respond to this week's reviews in each client's brand voice, or pull a performance report across the full portfolio, and it does the work. Sydekick goes well beyond routine execution. It audits your local presence and flags what needs fixing. It browses websites to fetch the information it needs. It builds custom landing pages. It designs reports to answer the exact question you asked, in the format you want, rather than forcing you into a fixed reporting template. Skills and Playbooks:- Sydekick works from skills and playbooks. Start with the ready-made library covering common local marketing workflows. Create your own skills for the processes unique to your agency or brand, and reuse and refine them over time so Sydekick gets better at your specific work. When you're stuck, just ask the Synup team. Listings Management:- Business information stays in sync across Google, Apple, Bing, Facebook, and every major listing platform. Bulk changes across thousands of locations happen through a single instruction. Synup verifies that data is indexed and visible to searchers, not just submitted. Reputation Management:- Sydekick monitors reviews across Google, Facebook, and every major review site, drafts and posts responses that match each brand's voice, and runs review request campaigns over email and SMS to grow review velocity for every location. Social Media Management:- Publish across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations. Sydekick generates localized content per location so every post feels native to its market. Local SEO Analytics:- Local rankings, GBP performance, and review sentiment tracked for every location. Ask Sydekick for the analysis you need in plain language and get answers across the portfolio, or have it build a custom-designed report for a client presentation. Local SEO Tools API:- Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their own products. Headless and built to scale across millions of locations. Synup MCP Server:- Synup connects to Claude, ChatGPT, and any MCP-compatible AI assistant, so teams can query listings, pull review data, and manage locations through the AI tools they already use. White-Label Everything:- Every surface can be fully white-labeled under your brand: custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Synup keeps every location accurate, responsive, and visible in search. You describe the outcome. Sydekick does the work.
Average Rating: 4.5/5.0
Total Reviews: 315
How Do G2 Users Rate Synup?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
- Quality of Support: 9.2/10 (Category avg: 9.1/10)
- Ease of Use: 9.0/10 (Category avg: 9.0/10)
- What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)
Who Is the Company Behind Synup?
- Seller: Synup
- Company Website:
- Year Founded: 2014
- HQ Location: New York, New York
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Twitter: @synup
3,073 Twitter followers -
LinkedIn® Page: www.linkedin.com
68 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, CEO
- Top Industries: Marketing and Advertising, Financial Services
- Company Size: 76% Small, 19% Medium
What Do G2 Reviewers Say About Synup?
AI-generated summary from verified user reviews
Pros
- Users find Synup's platform to be incredibly easy to use, streamlining management of reviews and social media posts.
- Users find Synup to be incredibly helpful, automating tasks and providing valuable insights for business growth.
- Users praise Synup for its effective review management, significantly enhancing local brand awareness and driving higher sales.
- Users rave about the excellent customer support from Synup, noting its attentiveness and helpfulness in addressing needs.
- Users value the centralized management features of Synup, streamlining their online presence effortlessly across multiple platforms.
Cons
- Users find a difficult learning curve with Synup, but quickly adapt to its abundant features and functionalities.
- Users mention that Synup has feature limitations, particularly with integrations and customizations, which affect user experience.
- Users note a difficult learning curve with Synup, but express that familiarity improves usability over time.
- Users note that improvement is needed in the update process and widget functionality for a better experience.
- Users feel there's a lack of features in Synup, particularly wishing for more integrations and AI options.
What Are Recent G2 Reviews of Synup?
"Good for Managing a Lot of Moving Pieces"
Rating: 5.0/5.0 stars
"Makes Managing a Lot of Locations Feel Manageable"
Rating: 5.0/5.0 stars
