G2

Celeste B.

Agency Social‑Media Strategy & Client Reporting Specialist

Marketing and Advertising

Mid-Market (51-1000 emp.)

8/31/2026

"Streamlined Social Media Management with Room for Improvement"

4/5

Describe the project or task metricool helped with:

Metricool offers a comprehensive suite of tools for social media management, including scheduling, inbox management, and performance reporting. Its integration with Zapier allows for seamless data export, supporting compliance with data protection regulations. The platform's white-label reporting capabilities enable agencies to provide branded reports to clients efficiently. Review collected by and hosted on G2.com.

What do you like best about metricool?

I value Metricool's unified multi-platform inbox, which allows our team to handle comments and DMs across TikTok, Instagram, and LinkedIn without switching apps. It ensures we catch customer questions fast and avoid missed replies. The flexible white-label reporting is another aspect I appreciate, as it lets us quickly pull branded performance summaries and auto-generate weekly performance decks for stakeholders, removing Metricool branding. I also like how it consolidates scheduling, inbox management, and competitor benchmarking into one workspace. The integration with Zapier to export metrics simplifies tracking and supports our compliance with CCPA-aligned audience-data procedures. Overall, using Metricool has removed the need for jumping between separate native social dashboards, and its white-label automated reports save us hours of manual report building each week. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Ad-data sync for TikTok is sometimes delayed, and advanced custom report building feels limited. The Zapier triggers are narrow; we cannot auto-purge old audience interaction data directly within Metricool, so we maintain manual CCPA-compliant cleanup steps. Bulk editing across dozens of client social profiles is clunky, and live-chat support moves slowly on complex agency-level issues within our 51-200-person Austin agency. Review collected by and hosted on G2.com.

Recommendations to others considering metricool:

To enhance Metricool's functionality, consider expanding the range of Zapier triggers to allow for more automated data management tasks. Improving the speed and responsiveness of live-chat support could also significantly benefit agencies handling complex issues. Additionally, refining the bulk editing feature for client social profiles would streamline operations for larger teams. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

I use Metricool to eliminate switching between separate social dashboards, consolidating scheduling, inbox, and competitor benchmarking in one place. It saves us hours with white-label reports and ensures compliance with CCPA regulations, integrating seamlessly with Zapier to push metrics to our BI stack. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for the detailed feedback, Celeste! It’s great to hear that Metricool is saving your team time and making it easier to manage everything in one place, especially when it comes to reporting and keeping up with your community.

We really appreciate you pointing out where there’s still room for improvement too. Feedback like yours helps us understand what teams and agencies need as they scale, and where we can make the experience smoother. Thanks for sharing it with us!