G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/4/2026

"Good for Managing a Lot of Moving Pieces"

5/5

What do you like best about Synup?

What I like is that it understands there are really two sides to running an agency. We need a place to manage the actual work, but our clients also need a simple way to see what’s happening without being dropped into all of our internal tools. Being able to keep clients separated, control what they have access to, and give them a branded experience is a big plus. As the number of accounts grows, those little things matter a lot. You don’t want to reinvent your process every time you bring on another client. I also like that our team can keep control of things like publisher connections while clients can still see the parts of the service that are relevant to them. Review collected by and hosted on G2.com.

What do you dislike about Synup?

Some of the agency setup could be more straightforward. There are quite a few options between branding, client access, permissions and individual account settings, and it takes some time to get everything configured the way you want. Once it’s set up it makes sense, but I’d like to see more of that initial agency configuration brought into one place. Review collected by and hosted on G2.com.

What problems is Synup solving and how is that benefiting you?

For me, the bigger problem is scale. Managing a handful of clients is easy enough with spreadsheets and separate tools. Once you start dealing with dozens of businesses, that approach gets messy very quickly. Having each client in their own workspace gives us some structure. Our team can manage the work, clients can have access to their own information, and we don’t have to expose all of the operational stuff happening behind the scenes. The white-label side is important too. We want the experience to feel like an extension of the service we're providing, rather than constantly sending clients off to another vendor. That makes the whole setup feel much more natural from an agency perspective. Review collected by and hosted on G2.com.