Planable is a social media management tool built for teams and agencies that create content together. It brings planning, content creation, feedback, approvals, scheduling, publishing, community management, analytics, competitor benchmarking, and social listening into one workspace.
Unlike tools built primarily around scheduling, Planable is collaboration-first. Teams can preview posts as they will appear on each social platform, leave feedback directly on the content, suggest exact copy changes, and move drafts through approval workflows before anything goes live. Internal comments and posts stay hidden from clients, while external stakeholders can review and comment through shared links without creating an account.
Planable is used by social media agencies, multi-brand and multi-location companies, in-house marketing teams, and freelancers managing multiple accounts. Its Company and Workspace structure keeps each brand or client separate, with its own connected pages, approval settings, labels, templates, Brand Context, and permissions.
Teams can plan content in Feed, Calendar, Grid, or List view. Campaigns bring briefs, goals, audiences, messaging, tasks, assets, dates, content, and campaign-level analytics together. Labels, filters, saved Custom Views, templates, recurring and grouped posts, and a searchable Media Library help organize larger content operations. Universal Content also lets teams manage blogs, newsletters, ads, press releases, briefs, and other marketing content alongside social posts.
Planable supports no approval, optional approval, required approval, and multi-level approval workflows with sequential stages and designated approvers. Teams can automate approval reminders, schedule posts automatically once approved, lock approved content from further edits, and use My Approvals to see everything awaiting their review across workspaces.
Publishing is supported for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, and Google Business Profile. Planable supports platform-specific formats including Instagram carousels, Reels and Stories, first comments, collabs and account tags, Facebook Stories and Reels, LinkedIn PDF carousels, YouTube videos and Shorts, Google Business Profile posts and video, Threads, and multi-image posts. When an API does not support direct publishing, mobile-assisted publishing through Planable's iOS and Android apps helps keep content on schedule.
Best Time to Post is available on every plan, with daily updated recommendations and an hourly engagement forecast available directly in the scheduling picker.
Planable Analytics covers Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile, with up to 12 months of historical data and synchronization of posts published natively outside Planable. Teams can track reach, impressions, engagement, reactions, clicks, views, saves, shares, comments, watch time, follower growth, and Google Business Profile actions such as calls, bookings, and direction requests.
For Facebook, Instagram, LinkedIn, and TikTok, performance can be separated into organic, boosted, and paid results down to individual posts. When an ad account is connected, reports can also include ad spend and cost metrics. Audience insights cover location, age, and gender for Instagram, LinkedIn, and TikTok, with additional industry, seniority, and job-function data for LinkedIn.
Custom reports can combine multiple platforms, reporting periods, and sections in one client-ready view. Teams can add a logo and explanatory notes, then share reports by link or export them to PDF or CSV.
Competitor Analytics lets teams track up to five competitors per page across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Data is synchronized daily and includes growth tracking, engagement benchmarks, average engagement by content format, competitor top posts, and a positioning matrix comparing posting volume with engagement performance. Competitor insights can be added to the same reports as a team's own performance.
Planable Social Listening monitors public brand mentions, competitor mentions, and keywords across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Reddit, and the wider web, including blogs, news sites, forums, and newsletters. Keyword-based monitoring can surface conversations where a brand was not directly tagged. Mentions are classified as positive, neutral, or negative, with volume and sentiment trends available over 7, 14, and 30 days. Alerts can be sent in-app, by email, or through Slack.
Planable's AI is grounded in Brand Context, a workspace-level profile containing information such as tone of voice, brand values, approved terminology, and audience. AI features automatically use that context, helping teams maintain a distinct voice for each brand without repeatedly entering the same instructions.
Teams can use AI to generate captions from prompts, images, or videos; rewrite or continue copy; generate hashtags and content ideas; match previously published brand voice; create reusable ALT text for media assets; and draft Social Inbox replies. Optional AI content labels are also available for Instagram posts, Reels, and Stories created or modified with AI.
The Social Inbox brings comments from Facebook, Instagram, LinkedIn, and TikTok into one place, including comments on paid Facebook and Instagram content, plus Instagram and Facebook DMs. Comments can be categorized as Negative, Questions, or Positive and managed through Open, Later, and Done states. Engage permissions can be assigned separately to individual team members.
Planable also provides an MCP connector for Claude, ChatGPT, and Gemini, available on every plan including the free trial. AI assistants can work with live Planable data to browse workspaces, read posts and comments, create and edit drafts, manage media, approve or reject content where permitted, retrieve performance data, and build reports conversationally. The connector follows existing user permissions, creates drafts rather than publishing posts directly, and cannot bypass approval controls or change account settings.
For custom automation, Planable offers a Public API on Pro and Enterprise plans covering workspaces, pages, posts, media, labels, stories, campaigns, Custom Views, and analytics. Integrations also include Slack, Canva, and Zapier.
Planable is especially useful for teams where approvals, scattered feedback, client review, or managing multiple brands have become bottlenecks. It keeps the content, conversations, approvals, publishing workflow, and performance data connected in one place.
Founded in 2016, Planable is trusted by 7,500+ teams, including Warner Music, KFC, Mastercard, Volkswagen, Clarins, Tesco, Sodexo, Dr. Oetker, Rakuten, Bolt, and Faber-Castell. Analytics, Social Inbox, and Social Listening are available as add-ons on any plan. Planable also pairs with SE Ranking for SEO and SE Visible for AI search visibility.
Average Rating: 4.6/5.0
Total Reviews: 1,121
How Do G2 Users Rate Planable?
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Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
Who Is the Company Behind Planable?
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Seller: SE Ranking
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Company Website:
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Year Founded: 2012
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HQ Location: Palo Alto, CA
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LinkedIn® Page: www.linkedin.com
238 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: Owner, Founder
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Top Industries: Marketing and Advertising, Health, Wellness and Fitness
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Company Size: 95% Small, 5% Medium
What Do G2 Reviewers Say About Planable?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use of Planable, streamlining content management and collaboration effortlessly for teams.
- Users value the ease of post scheduling with Planable, enhancing organization and reliability in managing content.
- Users find the Calendar View of Planable easy and effective for organizing and scheduling content seamlessly.
- Users find Planable incredibly user-friendly, making scheduling and collaborating on social media posts effortless and efficient.
- Users value the centralized management of Planable, efficiently streamlining content creation and client collaboration on one platform.
Cons
- Users find the high pricing of Planable a barrier, especially when needing additional posts or approvers.
- Users find payment plan limitations and campaign restrictions challenging, impacting their experience, especially freelancers.
- Users find Instagram limitations frustrating, especially the restriction on carousel posts and integration speed for new channels.
- Users face scheduling issues with Planable, struggling with notifications and post organization affecting content management.
- Users note the limited features of Planable, particularly in scheduling and editing options, which hinders their experience.
What Are G2 Users Discussing About Planable?
